Publications

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April 2012 (Revised March 2013)
Case

Social Strategy at Harvard Business Review

By: Mikolaj Jan Piskorski and David Chen

The Harvard Business Review (HBR) Group was an early adopter of social media, boasting a robust presence on Twitter, Facebook, and LinkedIn. Now the company is seeking to evolve the Group's efforts from social media to social strategy—and start moving both revenue... View Details

Keywords: Competitive Advantage; Social and Collaborative Networks; Web; Publishing Industry; United States

August 2011
Supplement

Better World Books Video

By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas Steenburgh

This video contains an interview with David Murphy, CEO of Better World Books. Topics discussed include: the opportunities and constraints offered by having a social mission, an update on the company, and the future of Better World Books. View Details

Keywords: Growth and Development; Management Teams; Business Model; Social Enterprise; Publishing Industry

August 2010 (Revised September 2011)
Case

Driving Sustainability at Bloomberg L.P.

By: Christopher Marquis, Daniel Beunza, Fabrizio Ferraro and Bobbi Thomason

Describes the addition of environmental, social, and governance (ESG) performance indicators to the Bloomberg terminal. The initiative grew out of Bloomberg's broader sustainability initiatives and is an example of how committed employees can create positive social... View Details

Keywords: Corporate Entrepreneurship; Knowledge Dissemination; Corporate Social Responsibility and Impact; Organizational Culture; Business and Stakeholder Relations; Environmental Sustainability; Publishing Industry; New York (city, NY)

June 2010 (Revised April 2011)
Case

Continental Media Group: Business Highlights

By: Robert L. Simons and Kathryn Rosenberg

Continental Media Group has a series of business reviews struggling to achieve profitability. This case focuses on the use of management control systems to identify emerging opportunities and the formulation of new strategies. The interactive system used by top... View Details

Keywords: Accounting; Governance Controls; Management Systems; Risk Management; Business Strategy; Publishing Industry

March 2007 (Revised October 2008)
Case

The New York Times Co.

The Sulzberger family owns 20% of the New York Times Co. (NYT) but controls 70% of the board through a dual-class share structure. At the company's April 2006 annual shareholder meeting, Morgan Stanley Investment Management (MSIM) and other investors, holding 28% of... View Details

Keywords: Family Business; Investment Activism; Corporate Governance; Governance Controls; Governing and Advisory Boards; Business and Shareholder Relations; Publishing Industry; New York (city, NY)

September 2006
Teaching Note

The Pellegrins (TN) (A) and (B)

By: John A. Davis and Courtney Sampson

Teaching Note to (899-009) and (899-010). View Details

Keywords: Publishing Industry

February 2001
Case

BarnesandNoble.com (B)

By: Jeffrey F. Rayport, Dickson Louie and William A. Sahlman

At the end of 1998, Jonathan Bulkeley, the newly-named CEO of barnesandnoble.com, is faced with a challenge. As the second leading online bookseller behind Amazon.com, barnesandnoble.com must build its market share. With Forrester Research predicting that the online... View Details

Keywords: Internet and the Web; Marketing Strategy; Publishing Industry

August 1999 (Revised October 2002)
Teaching Note

Xerox: Book-in-Time TN

By: V. Kasturi Rangan

Teaching Note for (9-599-119). View Details

Keywords: Publishing Industry

May 1975 (Revised September 1977)
Case

Exemplar Bookbinding Co. (Revised)

By: Wickham Skinner

Keywords: Publishing Industry

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September 1994
Supplement

Time Life, Inc. (B)

By: David A. Garvin and Jonathan West

Provides a brief update to the (A) case. View Details

Keywords: Publishing Industry

01 Jun 2003
News

Books

turn, moving ideas on new paths to market and perhaps even publishing research to enhance industry knowledge will provide new and important ways for companies to realize the value of their discoveries. — Laura Singleton (MBA ’88) Artful... View Details

Keywords: Deborah Blagg; Laura Singleton; Donald; Sull; Henry; Chesbrough; Rob; Austin; Leslie; Perlow; Publishing Industries (except Internet); Publishing Industries (except Internet)

April 2000 (Revised September 2001)
Case

Peppers and Rogers Group, The

By: John A. Deighton

Can two successful authors build a scalable consulting practice based on their unique view of customer relationship management (CRM)? Should they emphasize strategy or execution? The case describes how Peppers and Rogers grew from two people earning speaker fees to a... View Details

Keywords: Customer Relationship Management; Growth and Development; Information Publishing; Going Public; Strategy; Competition; Internet; Consulting Industry

20 Apr 2016
Research & Ideas

When CEOs Become Activists

When North Carolina governor Pat McCrory recently signed into law the Public Facilities Privacy & Securities Act, in response to a Charlotte city ordinance that, among other things, would have prohibited discrimination based on sexual orientation or gender... View Details

Keywords: by Carmen Nobel; Publishing; Publishing

26 Apr 2012
Working Paper Summaries

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

Keywords: by Loretti I. Dobrescu, Michael Luca & Alberto Motta; Publishing; Publishing

May 1999
Teaching Note

Prague Post, The TN

By: Paul A. Gompers

Teaching Note for (9-299-033). View Details

Keywords: Publishing Industry; Czech Republic

August 1995 (Revised April 1996)
Case

Nation Magazine (A), The

By: Samuel L. Hayes III

Keywords: Journals and Magazines; Publishing Industry

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2019
Working Paper

The Comprehensive Effects of a Digital Paywall Sales Strategy

By: Doug J. Chung, Ho Kim and Reo Song

This paper explores the multiple and comprehensive effects of a digital paywall sales strategy, an increasingly common means of go-to-market for media firms. Specifically, we examine the effects of a digital paywall on a media firm’s two sources of income—subscription... View Details

Keywords: Digital Paywall; Demand Substitution; Spillover Effect; Synthetic Control; Sales; Strategy; Media; Newspapers; Publishing Industry

SSRN

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2013
Working Paper

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta

This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details

Keywords: Books; Quality; Experience and Expertise; Relationships; Publishing Industry