Publications

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General Management - Faculty & Research

and management of the enterprise as a whole. This concern encompasses: the personal values and qualities of effective general managers and enterprise leaders; the philosophies, values, and strategies that inform successful enterprises;... View Details

07 Apr 2023
Research & Ideas

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

30. These results are starker for tokens with lower market cap, where there are fewer alternative sources of information to help protect investors against bad investment decisions. "If you took one of these... View Details

Keywords: by Kristen Senz

August 2000 (Revised September 2000)
Case

Extraprise

By: Srikant M. Datar, Krishna G. Palepu and Sarah S. Khetani

In the three years since it was founded, the Boston-based Internet strategy consulting firm, Extraprise, has changed its strategy three times. Jennifer Gabler, the CFO, considers what kinds of control systems she can put in place to ensure the company can continue to... View Details

Keywords: Information Management; Management Analysis, Tools, and Techniques; Mathematical Methods; Information Technology; Outcome or Result; Business Growth and Maturation; Growth and Development Strategy; Information Technology Industry; Information Technology Industry; Boston

Web

Ways to Give Today - Alumni

and Discover. Online Give Online Give online via Harvard's secure donation form Online LOG IN TO GIVE Recommended for all alumni and required for international credit card gifts Give Without Login For US-based donors only—no personal View Details

May 2014 (Revised July 2016)
Case

RCA: Color Television and the Department of Justice (A)

By: Willy C. Shih and Gregory Dieterich

This case examines the early history of the color television receiver market and the global consequences of an historic 1958 consent decree with the U.S. Department of Justice that opened RCA's patents to licensing by domestic competitors royalty-free. This externality... View Details

Keywords: Intellectual Property; Patents; Rights; Business Strategy; Competitive Strategy; Corporate Strategy; Business History; Information Technology; Information Infrastructure; Communications Industry; Media and Broadcasting Industry; Electronics Industry; United States; Japan

March 2008 (Revised November 2008)
Case

Sony Digital Entertainment, Japan

By: Anita Elberse

It is late 2007. So-called cell phone ("keitai") novels have turned into an extremely popular form of entertainment-on-the- go in Japan, in particular among young, female readers. In fact, consisting mostly of love stories written by amateurs in short sentences and... View Details

Keywords: Books; Marketing Strategy; Open Source Distribution; Competition; Mobile Technology; Media and Broadcasting Industry; Publishing Industry; Telecommunications Industry; Japan

12 Apr 2022
Research & Ideas

Swiping Right: How Data Helped This Online Dating Site Make More Matches

way), their connection deepened organically. She didn’t notice him at first but eventually discovered his sense of humor. Online interactions often don’t allow such give, take, or time. One way to speed the process is by reducing View Details

Keywords: by Kara Baskin

Web

Asia Pacific - Global

changing the firm’s capital allocation strategy; and focusing more attention on customers and employees to fix the company’s damaged reputation. On the day the letter became public, Vail’s stock price jumped 6%, representing an increase in almost $350 million of View Details

March 2011
Background Note

Customer Loyalty Schemes in the Retail Sector

By: Jose B. Alvarez and Aldo Sesia

Customer loyalty schemes (or programs) are explicit efforts by retailers to gain long-term patronage from customers. Loyalty schemes are developed for a variety of reasons: to reward loyal customers, to generate more robust information about customer behavior, to... View Details

Keywords: Customer Relationship Management; Consumer Behavior; Business Strategy; Retail Industry; United Kingdom; United States

William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.

Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details

13 Jul 2021
Research & Ideas

Outrage Spreads Faster on Twitter: Evidence from 44 News Outlets

data-id=_/No4R3URLErpQiTPPu8Le][/div] These findings have implications for marketers and others who want to spread their messages online. “Emotions lead to engagement, regardless of whether they're positive or negative,” explains... View Details

Keywords: by Kristen Senz; Media & Broadcasting

March 2013
Article

For Mobile Devices, Think Apps, Not Ads

By: Sunil Gupta

Many companies envision mobile ads becoming an integral part of their communications strategies. But there's a growing consensus that ads don't work on mobile devices; consumers just don't like them. Instead of creating tiny banner ads, smart marketers will turn to... View Details

Keywords: Applications and Software; Advertising; Mobile and Wireless Technology; Innovation and Invention

Web

Policies, Rules & Guidelines | About

marketing automation, personalization, predictive analysis, generative AI, social media, and more. New uses are emerging every day. MBA Student Handbook The Student Handbook provides students with the policies and View Details

2019
Working Paper

Who Drives Digital Innovation? Evidence from the U.S. Medical Device Industry

By: Cirrus Foroughi and Ariel Dora Stern

Does the large-scale technological change that is characteristic of an industry-wide digital transformation entrench industry leaders or enable the rise of new entrants? We offer a novel approach to this question by studying the medical device industry, a unique... View Details

Keywords: Innovation; Medical Devices; Digitization; Medical Technology; Technological Innovation; Applications and Software; Market Entry and Exit; Industry Growth; Medical Devices and Supplies Industry; United States

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December 2010
Article

Rating the Ratings: How Good are Commercial Governance Ratings?

By: Robert M. Daines, Ian D. Gow and David F. Larcker

Proxy advisory and corporate governance rating firms (such as RiskMetrics/Institutional Shareholder Services, GovernanceMetrics International, and The Corporate Library) play an increasingly important role in U.S. public markets. They rank the quality of firm corporate... View Details

Keywords: Corporate Governance; Markets; Rank and Position; Quality; Business and Shareholder Relations; Voting; Change; Information; Outcome or Result; United States

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January 2021 (Revised March 2021)
Case

Jumia's Path to Profitability

By: Ramon Casadesus-Masanell, Pippa Tubman Armerding and Gamze Yucaoglu

The case opens in September 2019 as Sacha Poignonnec and Jeremy Hodara, co-founders and co-CEOs of Jumia, the leading Pan-African e-commerce platform, are contemplating the company’s path to profitability in the aftermath of a fragile investor sentiment, as the company... View Details

2012
Case

Beyondsoft Co., Ltd. (B)

By: F. Warren McFarlan, Donghong Li and Hong Zhang

The case "Beyondsoft Co., Ltd. (A)" completed in early 2010 described the strategic path of Beyondsoft over its history of more than 10 years since its foundation in 1995, containing its major business lines and the relations with the major customers at that time, the... View Details

Keywords: Computer Software; Entrepreneurship; Outsourcing; Strategy; China; Information Technology; China