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January 2018
Supplement

OldTown Berhad

By: Benjamin C. Esty and Greg Saldutte

In December 2017, Jacobs Douwe Egberts (JDE, a Dutch coffee company) made an offer to acquire OldTown Berhad (OTB), a Malaysian coffee company. Three large shareholders, representing more than half of the outstanding shares, have agreed to tender their shares and... View Details

7 PM – 9 PM EDT, 30 Apr 2015

HBS Washington DC Young Alumni Reception

HBS alumni MBA 2005-2014 are invited to an evening of socializing and networking in Washington, DC. View Details

February 2012
Teaching Note

Associated British Foods, Plc

By: Ray A. Goldberg

Keywords: Food; Food and Beverage Industry; England

October 1998 (Revised November 2001)
Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts

Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details

Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston

4 PM – 7 PM CDT, 13 Mar 2016

HBS@SXSW 2016

Please join HBS@SXSW for a Backyard BBQ and Alumni New Venture Competition. View Details

May 1994 (Revised July 1995)
Case

Taco Bell--1994

By: Leonard A. Schlesinger

Taco Bell CEO, John Martin, boldly proclaims a growth goal of 200,000 points of access by the year 2000 (the company had approximately 3,600 in 1991). To realize such growth, Martin embraces a philosophy of continual change. The implications for Taco Bell are dramatic... View Details

Keywords: Information Technology; Food; Organizational Structure; Organizational Culture; Human Resources; Brands and Branding; Organizational Change and Adaptation; Goals and Objectives; Change Management; Expansion; Business Growth and Maturation; Communication; Growth and Development Strategy; Food and Beverage Industry; Food and Beverage Industry; United States

Find at Harvard

March 1994 (Revised March 2000)
Case

Cola Wars Continue: Coke vs. Pepsi in the 1990s

By: David B. Yoffie and Sharon Foley

The competition between Coke and Pepsi is a classic corporate battle that began in America at the turn of the century and has expanded into worldwide competitive warfare in the 1990s. This case examines the economics of the soft drink and bottling industries, and... View Details

Keywords: Globalization; Organizational Culture; Competition; Competitive Strategy; Corporate Strategy; Food and Beverage Industry; North and Central America

November 1994 (Revised March 1996)
Case

Pepsi's Regeneration, 1990-1993

By: David A. Garvin and Donald N. Sull

Craig Weatherup, the president and CEO of Pepsi Cola, leads a change process that completely transforms his company. It includes a new vision, operating philosophy, strategy, and organizational structure. He also introduces process improvement techniques and builds new... View Details

Keywords: Transformation; Leading Change; Growth and Development Strategy; Management Systems; Standards; Organizational Structure; Outcome or Result; Performance Improvement; Problems and Challenges; Food and Beverage Industry

January 2024 (Revised October 2024)
Case

DO & CO: Crafting Luxury in the Fast Lane (A)

By: Juan Alcácer, Esel Cekin, Michael Lee and Noah Roberson

In July 2023, Attila Dogudan, the chairman of DO & CO, a renowned international catering firm, found himself in a deep conversation with his two sons about a potential new venture: catering for the Las Vegas Grand Prix, a significant step beyond their 31-year history... View Details

Keywords: Decision Choices and Conditions; Health Pandemics; Opportunities; Corporate Strategy; Luxury; Food and Beverage Industry; Las Vegas

November 1994
Case

American Rice, Inc. in Vietnam

By: Ray A. Goldberg and Quintus Travis

Describes the first major joint venture between a U.S. and Vietnam rice company with reqard to the world rice trade. What are the opportunities and what are the challenges? View Details

Keywords: Joint Ventures; Trade; Global Range; Problems and Challenges; Opportunities; Food and Beverage Industry; Viet Nam; United States

August 2009
Case

Meeting the Diversity Challenge at PepsiCo: The Steve Reinemund Era

By: David A. Thomas and Stephanie Creary

This case profiles PepsiCo's diversity journey under the leadership of former chairman and CEO Steve Reinemund who instituted diversity as one of the company's strategic imperatives. It demonstrates the ways in which Reinemund partnered with his leadership team and... View Details

Keywords: Diversity; Leadership; Growth and Development Strategy; Organizational Culture; Performance Effectiveness; Business and Stakeholder Relations; Food and Beverage Industry; United States

November 2007 (Revised April 2008)
Case

Russian Standard

By: Rohit Deshpande and Seth Schulman

In September 2006, Russian billionaire Roustam Tariko, founder and owner of Russian Standard, needed to develop a strategy for introducing Russia's most popular brand of premium vodka (RSO) to American consumers. In the past year, he had introduced Imperia, the firm's... View Details

Keywords: Brands and Branding; Marketing Strategy; Product Positioning; Food and Beverage Industry; Russia; United States

January 2012
Case

The James Beard Foundation: Adopting a Fresh Approach

By: Mukti Khaire and Eleanor Kenyon

Keywords: Food; Nonprofit Organizations; Food and Beverage Industry

October 2005 (Revised May 2007)
Case

Friona Industries: Delivering Better Beef

By: Ray A. Goldberg, Carin-Isabel Knoop and Mary L. Shelman

CEO James Herring of Friona Industries, a leading U.S. cattle feedlot operator, has a history of leadership in the highly fragmented and often contentious U.S. beef industry. Friona has established relationships up and down the beef production chain to provide... View Details

Keywords: Production; Quality; Leadership; Price; Partners and Partnerships; Sales; Food and Beverage Industry; Texas; United States

1976
Chapter

Cereal Fortification: Barriers to Implementation

By: James E. Austin and Donald S. Snodgrass

Keywords: Food; Food and Beverage Industry

1978
Chapter

The Marketing Factor for Nonconventional-Protein Products

By: James E. Austin, J. A. Quelch, Joe R. D'Cruz and Edward T. Popper

Keywords: Food; Product Marketing; Food and Beverage Industry

September 2023 (Revised January 2024)
Case

AB InBev: Brewing Up Forecasts during COVID-19

By: Mark Egan, C. Fritz Foley, Esel Cekin and Emilie Billaud

In July 2021, the CEO of AB InBev's European operations and his team strategized to position the company for success post-pandemic. As the world's largest beer company, boasting over 500 brands, revenue of $46 billion, and a workforce of 160,000 in 2020, AB InBev... View Details

January 2025
Case

Negotiating a Legacy at Sustainable Harvest (A)

By: Jillian Jordan, Julian Zlatev, Alicia Dadlani and Martha Hostetter

The specialty coffee importer Sustainable Harvest was the first certified B Corp in the coffee industry due to its investments in building coffee farmers’ capacity and livelihood. But in 2022, after coffee prices plummeted and the company’s bank declined to extend its... View Details

Keywords: Negotiation; Mergers and Acquisitions; Trust; Ethics; Plant-Based Agribusiness; Volatility; Futures and Commodity Futures; Social Enterprise; Valuation; Business Model; Credit; Corporate Social Responsibility and Impact; Insolvency and Bankruptcy; Food and Beverage Industry; United States; Europe

May 1993 (Revised June 2004)
Case

PepsiCo Bottling in Mexico

By: Kenneth A. Froot

This case describes Pepsico's program to restructure its Mexican bottling network. It wants to work with existing bottlers and find an organizational arrangement that will allow the bottlers to grow and change with the Mexican soft drink industry. View Details

Keywords: Bottling; Mergers and Acquisitions; Joint Ventures; Multinational Firms and Management; International Finance; Valuation; Programs; Organizational Design; Food and Beverage Industry; Mexico

21 May 2018
Blog Post

Harnessing The Power of Collaboration to Create Opportunity in Chicago

corporations and individuals. Among the major donors are The Kellogg Company and Conagra Brands who see The Hatchery as a way to help them innovate. By transforming a city designated ‘food desert’ into a... View Details

Keywords: Nonprofit / Government

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