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- All HBS Web
(2,688)
- People (8)
- News (711)
- Research (1,613)
- Events (2)
- Multimedia (7)
- Faculty Publications (861)
- April 1985 (Revised September 1986)
- Case
CML Group, Inc.: Going Public (B)
Contains a description of some issues confronting management of CML Group as the company progresses toward making an initial public offering. Among the issues and topics addressed in the case are: considerations in choosing an underwriting team, the initial public... View Details
Keywords: Business or Company Management; Initial Public Offering; Financial Markets; Financial Strategy; Planning; Cost vs Benefits; Strategy; Entrepreneurship; Consumer Products Industry; Retail Industry
Sahlman, William A. "CML Group, Inc.: Going Public (B)." Harvard Business School Case 285-092, April 1985. (Revised September 1986.)
- 01 Jun 2008
- News
Faculty Books
develop an effective strategy (with tools such as SWOT analysis and strategic-change agendas); plan execution of the strategy (through portfolios of strategic initiatives linked to strategy maps and Balanced Scorecards); put strategy into... View Details
- Profile
Venus Miller
In high school, Venus Miller got the marketing bug in a big way. Recruited into DECA/Delta Epsilon Chi, an international organization that promotes marketing and business education among high school and... View Details
- 01 Dec 2014
- News
Innovation: Frozen Assets
a PR stumble during its too-sheer yoga pant debacle. “I think there is a lot of market share to be had around what she’s doing,” says former Starbucks colleague Wendy Collie, the president and CEO of the West Coast–based grocer New... View Details
Keywords: Janelle Nanos
- 19 Jul 2011
- News
Brightening the Future
Although Stiftung Solarenergie donated the first lanterns, Ayala, who identifies himself as a “social businessman,” said the plan is to tie the new power source to self-sustaining community development initiatives. “Even simple products... View Details
- 17 Apr 2014
- News
York Street Partners, Busbud Take Top Honors in Alumni New Venture Competition
market transformation in Sri Lanka. The YSP leadership team, comprising entirely of US-trained Sri Lankans, is united by a passion to support the country's post-conflict resurgence. While the investment banking View Details
- Profile
Rachel Silverstein
to wear a lot of different hats – when you're lean, it's all hands on deck. I got involved in opening a new market launching a digital app launching a meal plan subscription product wholesale testing many... View Details
- Portrait Project
Kathleen Schlaff
You never ever know what is around the corner. No matter how well planned I thought my life was, it really threw me a few curve balls this year. When my aunt called me last summer to tell me that my father, who I adore, had unexpectedly... View Details
- 01 Sep 2015
- News
High Yields
Illustration by Chris Philpot Hobbyist drones might make headlines with their crashes on the White House lawn, but the market for unmanned vehicles is rapidly expanding beyond the niche: Over the next decade, according to industry trade... View Details
Keywords: Francis Storrs
- 18 Feb 2014
- First Look
First Look: February 18
dioxide (CO2) from the atmosphere. The company plans to market the captured CO2 to produce low carbon transportation fuels in markets such as California where regulation,... View Details
Keywords: Sean Silverthorne
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
In 2002, we carried out a two-stage research project in partnership with the market research company Research International/USA to find out how consumers in different countries value global brands. First, we conducted a qualitative study... View Details
- 31 May 2011
- First Look
First Look: May 31
make purchases. Retailers, however, felt that major credit and debit card issuers had too much market power which was leading to higher costs for retailers to accept such payment forms. Consumers were increasingly adopting smart phones... View Details
Keywords: Sean Silverthorne
- 01 Sep 2004
- News
A Market-Based Prescription
they price their products depend on consumer demand, value, and traditional market forces. Our present system suppresses these forces and innovation. Doctors can only provide services that fit static billing and payment codes. These codes... View Details
- 21 Oct 2010
- News
Hell? Maybe Not.
making a particularly strong showing.) For Ramaswamy, prepping has involved reading up on market activity, putting in time at the Bloomberg terminals, and asking sectionmates to help talk her through tricky interview questions. “It... View Details
- 31 Oct 2004
- Research & Ideas
The New CEO’s Wrong Message
was largely a formality. The CEO saw it differently. He felt that the company's advertising had become stale and that a makeover should start right away—and this would most likely mean hiring a new agency. He put the marketing campaign on... View Details
- 01 Jun 2016
- News
Rethinking Housing in the Motor City
single-family houses—the largest strictly single-family housing market in the country,” Rhea explains. Lafayette Park, the Detroit neighborhood where he grew up in the 1970s, is one of the few exceptions. Populated with high rises and... View Details
Keywords: April White
- 01 Sep 2011
- News
Faculty Learn Firsthand about Chinese Business
deep connections with HBS alumni on the mainland, McFarlan arranged a six-city itinerary of meetings with executives of major consumer products, textile, software, energy, microfinance, and banking concerns. In Beijing, the group spent two hours discussing financial... View Details
- 01 Sep 2008
- News
The Business Environment in the 21st century
The business leaders surveyed for the colloquium suggested several ways in which business schools generally, and HBS in particular, could play a role. They included research and thought leadership on major challenges to capitalism; scenario View Details
- Profile
Michelle Giguere
have a chance to "experience consumer marketing from a different angle. My post-graduation plans are still a question mark. I just want to see what happens this summer and next fall and take it from... View Details
- 04 Feb 2016
- News
From Super Bowl to STEM Bowl
families. Led by Santa Clara University professor Juan Montermoso (DBA 1977), a member of the Community Partners team, SCU business students developed plans to engage area technology firms as partners or sponsors as well as create a View Details