Marketing Communication - Publications - Faculty & Research

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Improving the Local & Regional Business Environment - Institute For Strategy And Competitiveness

Three Levels of CSV Reconceiving Products & Markets Redefining Productivity in the Value Chain Improving the Local & Regional Business Environment Improving the Local & Re... Improving the Local & Regional Business Environment Working... View Details

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details

Keywords: by Nancy F. Koehn

01 Dec 2015
News

Golden State of Mind

pedigree, becoming a VC wasn’t the original plan. Instead, Tim Draper wanted to be an entrepreneur. He had some good ideas, he says, which ran the gamut from digitizing music (back in the early 1980s) to a new global stock market to... View Details

Keywords: Julia Hanna

01 Mar 2017
News

In My Humble Opinion: Arunma Oteh (MBA 1990)

assets. “Our leadership understands that you can bring innovation from the private sector and capital markets to solve the world’s most difficult challenges,” says Oteh. She describes visiting World Bank projects in India that mitigate... View Details

Keywords: Julia Hanna

Career Coach

Hillary Mann

aspirations. Prior to HBS, Hillary worked in Integrated Marketing at MTV Networks and as a Production Assistant for a national TV talk show. Drawing upon her coach training from CPD and the Co-Active Training Institute, Hillary asks... View Details

Keywords: Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising; Publishing / Communications / Advertising

Web

Online Creating Brand Value Course | HBS Online

importance of building enduring brand communities Learn how to manage brands over time to maximize their value Explore how brands create shareholder value and why it’s vital to invest in your brand Who Will Benefit View Details

March 1999 (Revised August 2005)
Case

Pandesic: The Challenges of a New Business Venture (A)

By: Joseph L. Bower and Clark Gilbert

Pandesic is a joint venture of SAP and Intel designed to develop turnkey information architectures for marketspace companies. The case explores the problems of developing the joint venture from the perspective of its general management. Describes the development of its... View Details

Keywords: Joint Ventures; Design; Information; Business or Company Management; Growth and Development Strategy; Resource Allocation; Marketing Communications; Performance

Citation

Educators

Purchase

01 Sep 2016
News

Code name: Miesiąc

alley crevice. He remained motionless in the rain as the officers scoured the neighborhood with flashlights and, as dawn broke, with dogs. The Free Speech Memorial in Warsaw was unveiled on the 25th anniversary of the end of communism in... View Details

Keywords: April White; photographed by Piotr Malecki

24 Apr 2014
News

Private capital, public good

US in 2011, a nonprofit organization dedicated to mobilizing capital to drive social progress. “The vision of expanding opportunity, by applying the rigor and discipline of markets to public goals, is what compelled me to launch Social... View Details

01 Dec 2017
News

Yoga Inc.

original spiritual underpinnings were lost in translation, Americans who embraced yoga brought their own desires for self-discovery and community to the mat. Yoga was a decidedly counterculture activity; guru Swami Satchidananda, his... View Details

Keywords: Deborah Halber

01 Jun 2007
News

New Program for Science-Based Businesses

innovation with market opportunities, and how financial markets value scientific knowledge. Participants will also discuss issues associated with finding, retaining, and motivating scientific talent and... View Details

Keywords: Business Schools & Computer & Management Training; Educational Services

01 Sep 2008
News

Alumni Books

brands like Toyota, Nike, Sony, and Nestlé, Blackshaw shows managers and marketers how to establish and maintain credibility for their brand by being authentic, listening and responding to customers, and forming relationships built on... View Details

Keywords: Publishing Industries (except Internet); Information; Management, Scientific, and Technical Consulting Services; Professional Services

June 2009
Article

How Concepts Affect Consumption

By: Dan Ariely and Michael I. Norton

Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details

Keywords: Spending; Marketing Communications; Consumer Behavior; Power and Influence

Citation

Find at Harvard

Read Now

24 Apr 2014
News

Leaders must be strategists first

behavioral aspects of leading a firm—building organizations and influencing people. Montgomery wants to change that approach, teaching leaders to ask the question, What will this firm be, and why will it matter? Although a company may change what it makes, the services... View Details

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

communities in the United States and the world are experiencing very different realities as the year draws to a close. While you might have an idea you believe in, I would err on the side of humility and test if and where your ideas might... View Details

Keywords: by Danielle Kost; Retail

25 Apr 2016
News

Trail Blazer

finds such gratification in the 47-mile bike and pedestrian route soon to connect the six-city region. It will be a legacy enjoyed by generations. “It’s very psychically rewarding,” he says. “It’s so much fun to be involved in something the entire View Details

Keywords: Jill Radsken; Food and Beverage Stores; Retail Trade; Scenic and Sightseeing Transportation; Transportation

09 Mar 2015
News

Ravi Chidambaram: Making A Difference

11 Dec 2014
News

Transforming the wine industry for black South Africans

Selena Cuffe (MBA 2003) discovered that only 2 percent of South Africa’s $3 billion wine industry was owned by black South Africans. As CEO of Heritage Link Brands, she now runs the largest import business of these wines, bringing them to audiences around the world.... View Details

24 Apr 2014
News

Building bridges between Asia and the US

Ravi Chidambaram (MBA 1978) talks about helping launch an oil industry coalition to provide low-cost fuel to the airline industry, and his work with the Asia Society, bringing industry and cultural programs to the US. (Published April 2014) View Details

Rick Grinnell

(acquired by Western Digital). He also has deep operating experience having held senior marketing and engineering roles at Adero (acquired by Inktomi), ClearOne Communications (acquired by Gentner... View Details

Keywords: Venture Capital

Publications