Publications

Kris Ferreira is the Edgerley Family Associate Professor of Business Administration in the Technology and Operations Management (TOM) Unit. She teaches the Supply Chain Management course in the MBA elective curriculum and analytics in numerous Executive Education... View Details

Keywords: retailing

07 Jun 2014
Video

Courtney Miller Cavatoni - Making A Difference

11 Mar 2011
News

Supporting Change Is Worth the Risk

Video

Introduction to Nonprofit Board Service

September 1989
Background Note

Vision Thing

Describes the challenge of creating, communicating, and committing to a "vision" for an organization. Visions are characterized as a critical building block for stimulating a successful major change in an organization. Considers characteristics of a good vision, an... View Details

Keywords: Organizational Change and Adaptation; Mission and Purpose

January 2019 (Revised October 2020)
Technical Note

Brand Storytelling

By: Jill Avery

Marketers have long appreciated the value and power of storytelling. Stories fill brands with resonant and relevant meaning and empower brands to serve as critical elements in the lives of consumers. Mastering the art of brand storytelling is an increasingly important... View Details

Keywords: Brand Communication; Brand Management; Brand Storytelling; Marketing; Marketing Communications; Brands and Branding; Marketing Strategy; Advertising; Consumer Behavior; Consumer Products Industry

06 Oct 2010
News

Zuckerberg's expensive lesson

27 Sep 2024
Research & Ideas

Charting 'Cheapflation': How Budget Brands Got So Pricey

“cheapflation” isn’t unique to the US. The price gap between cheap and expensive goods widened most as inflation was peaking, but the spread remained even as prices stabilized, eating away consumers’... View Details

Keywords: by Ana Elena Azpúrua

May 2007
Article

Inner Work Life: Understanding the Subtext of Business Performance

By: Teresa M. Amabile and Steven J. Kramer

Anyone in management knows that employees have their good days and their bad days and that, for the most part, the reasons for their ups and downs are unknown. Most managers simply shrug their shoulders at this fact of work life. But does it matter, in terms of... View Details

Keywords: Employees; Performance; Motivation and Incentives; Perception; Practice

23 Feb 2022
News

Arthur Brooks on the Keys to Finding Happiness | How To Own Things

June 2001 (Revised October 2001)
Case

Netonomy

A new software product enables wireless telcos to offer a self-service customer service solution, lowering costs and improving service levels. Discusses the definition of good self-service. Examines how the company should prioritize its growth opportunities and what... View Details

Keywords: Internet and the Web; Service Delivery; Applications and Software; Globalization; Customer Focus and Relationships; Growth and Development Strategy; Information Technology Industry; Service Industry

26 Jun 2019
News

The Biggest Mistakes Companies Make With Corporate Social Responsibility

July 2005 (Revised April 2006)
Case

Idea Village (A)

By: Joseph B. Lassiter III and Dan Heath

Andy Khubani, the CEO of Idea Village, a company that markets to consumers via direct-response TV ads, must decide whether to launch a campaign touting a hair removal product for women. Explains the direct-response industry and contrasts its methodology with... View Details

Keywords: Marketing Channels; Gender; Consumer Products Industry

November 2002 (Revised June 2003)
Case

Merchant Card Services, Inc. (A)

By: Constance E. Bagley and David Lane

Explores the interaction between a venture capital firm that negotiates a good deal for itself and the portfolio company that seeks to extricate itself from its obligations. Exemplifies the potential conflicts between the fiduciary duty of board members and the... View Details

Keywords: Negotiation Deal; Legal Liability; Conflict and Resolution; Financial Services Industry

January 2002
Compilation

Perspectives on Terrorism

The terrorist attacks on September 11, 2001 have enormous economic and political implications. Terrorism itself is a complicated phenomenon. A viable and successful strategy to deal with terrorism would depend on a good understanding of the origins and the mechanisms... View Details

Keywords: National Security; Economics

2018
Book

Driving Digital Strategy: A Guide to Reimagining Your Business

By: Sunil Gupta

Disruption and transformation get a lot of hype and for good reason. Digital technologies have disrupted entire industries and incumbents have often struggled in this new world. Typical approaches used by legacy players such as using technology to improve efficiency,... View Details

Keywords: Marketing; Information Technology; Transformation; Strategy; Competitive Advantage; Value Creation; Customer Focus and Relationships; Organizational Structure; Digital Strategy

June 26, 2019
Article

The Biggest Mistakes Companies Make With Corporate Social Responsibility

By: Rosabeth Moss Kanter

There’s almost nothing worse for the corporate ego than thinking that you’re doing good and should be appreciated for it, only to find that you’re pilloried instead. The public doesn’t believe you, the community doesn’t want you, and your own employees won’t defend... View Details

Keywords: Corporate Social Responsibility and Impact; Leadership; Change; Business and Community Relations