Publications

Publications

Filter Results: (9,280) Arrow Down
Filter Results: (9,280) Arrow Down Arrow Up

Show Results For

Show Results For

← Page 85 of 9,280 Results →
  • August 2018 (Revised August 2018)
  • Case

The De Beers Group: Launching Lightbox Jewelry for Lab-Grown Diamonds

By: Benjamin C. Esty
In May 2018, the De Beers Group shocked the diamond industry when it announced it was launching a new fashion jewelry brand of laboratory-grown (synthetic) diamonds. The reaction was swift as people sought to understand the company’s motivations: was it a “huge gamble”... View Details
Keywords: Diamonds; Differentiation; New Business; Strategy Development; Strategy Execution; Scope; Adjacency; Core; Commoditization; New Product Launch; Mining; Retail; Corporate Strategy; Business Strategy; Disruption; Value Creation; Product Launch; Segmentation; Expansion; Competitive Advantage; United States; United Kingdom
Related
  • 21 Aug 2013
  • Research & Ideas

To Buy Happiness, Spend Money on Other People

gives some cash to two women in Harvard Square. The catch this time: Each of them must spend the money on someone else. "We've shown in our research that giving money to others actually does make people... View Details
Keywords: by Carmen Nobel
  • 2020
  • Working Paper

How to Build Enduring Brands in the Digital Age

By: David J. Collis and William Collis
What makes a brand last? It’s a deceptively simple question, but its answer separates sustainable success from eventual obscurity. Almost every company devotes significant resources to defining their brand. But few ask the more important question: how to... View Details
Keywords: Brands and Branding; Adaptation; Strategy
Related
  • July 2015
  • Article

BYOB: How Bringing Your Own Shopping Bags Leads to Treating Yourself, and the Environment

By: Uma R. Karmarkar and Bryan Bollinger
As concerns about pollution and climate change have become more central in public discourse, shopping with reusable grocery bags has been strongly promoted as environmentally and socially conscious. In parallel, firms have joined policy makers in using a variety of... View Details
Keywords: Grocery Shopping; Reusable Bags; Licensing; Priming; Goals; Hedonic; Marketing Strategy; Consumer Behavior; Environmental Sustainability; Retail Industry
Related
  • 05 Dec 2016
  • Research & Ideas

How To Deceive Others With Truthful Statements (It's Called 'Paltering,' And It's Risky)

Administration in the Negotiation, Organizations & Markets Unit at Harvard Business School. “People seem to be using this strategy because in their minds, they’re telling... View Details
Keywords: by Dina Gerdeman
  • 16 Jun 2023
  • News

On the Move: Adam Laitsas (MBA 2016)

Laitsas will oversee PFL’s expansion plans and grow the sport of mixed martial arts (MMA) throughout the Middle East with the launch of PFL MENA in 2024. Laitsas was previously SVP of Marketing Strategy for... View Details
Keywords: marketing; career changes; mixed martial arts; sports; MENA; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
  • 22 Jul 2015
  • News

Supporting a Return to Work for Women Execs

them really became a full-time career.” This was in the 1990s, when Gould had a management position in marketing and strategy at Reuters and before family-friendly HR policies, such as job-sharing, had... View Details
Keywords: Constantine von Hoffman; Goldman Sachs; Reuters; Management, Scientific, and Technical Consulting Services; Professional Services
  • December 2014 (Revised May 2015)
  • Case

Growth Hacking at Bazaart (A)

By: Jeffrey Bussgang and Matthew G. Preble
The four founding members of Bazaart—a young Israeli company whose sole product was its eponymous mobile application (app) which allowed users to create collages from photographs and other images—face an important strategic decision in June 2014. Since its founding... View Details
Keywords: Growth Hacking; Customer Acquisition; Startup Marketing; Startup; Startup Nation; Business Startups; Growth and Development Strategy; Customers; Marketing; Social Marketing; Fashion Industry; Technology Industry; Israel
Related
  • 2014
  • Supplement

Bluestar's Acquisition of Adisseo (B)

By: F. Warren McFarlan, Donghong Li and Lei Li
This case describes the post-M&A integration of Adisseo of France in 2006 by Bluestar Group, the largest subsidiary of ChemChina (a Fortune 500 company) until 2013. Adisseo was mainly engaged in production of methionine, a feed additive, while China had no methionine... View Details
Keywords: Internationalization; Mergers ＆ Acquisitions; Postmerger Integration; Strategy; China; France
Related
  • August 2012 (Revised October 2015)
  • Case

LinkedIn Corporation, 2012

By: David Yoffie and Liz Kind
Since its inception in 2003, LinkedIn had become a leading Silicon Valley institution with a brand name that was recognizable throughout the U.S. and in many countries overseas. As of March 2012, LinkedIn was the world's largest professional network on the Internet... View Details
Keywords: Social Networking; Media; Technology; Strategy; Growth Management; Internet and the Web; Corporate Strategy; Social and Collaborative Networks; Brands and Branding; Social Media; Service Industry; Media and Broadcasting Industry; California
Related
  • 07 Dec 2016
  • HBS Case

Why Millennials Flock to Fintech for Personal Investing

a cab (Uber). It seems as if millennials would prefer to avoid face-to-face business interactions when there exists a more efficient way of getting what they want accomplished. “Having gone through the Great Recession, they tend View Details
Keywords: by Michael Blanding; Financial Services
  • October 2022
  • Supplement

The SAH Group: The Time is Right, Spreadsheet Supplement

By: Juan Alcacer and Alpana Thapar
In January 2021, Jalila Mezni, CEO of the SAH Group, was preparing to present the company’s future growth plans to its board of directors. The Tunisian company was a leading producer and distributor of personal care and packaged hygiene products. In 2019, it expanded... View Details
Keywords: Growth Strategy; Entrepreneurship; Investment Decisions; Growth Management; Vertical Integration; Distribution; Competition; Strategy; Supply Chain; Presentations; Market Entry and Exit; Product Positioning; Consumer Products Industry; Pulp and Paper Industry; Health Industry; Tunisia
Related
  • 23 May 2016
  • Research & Ideas

A Little Understanding Motivates Copyright Abusers to Pay Up

enforce, they are going to frustrate their photographers,” says Mortimer, speaking with Luo at a recent faculty seminar at HBS. “On the other hand, if they go after infringers... View Details
Keywords: by Michael Blanding; Media & Broadcasting; Publishing
  • 19 Nov 2015
  • Blog Post

What to Expect During Your Second Year at HBS

course, and the Role of Government in the Market Economy, I was ecstatic about my EC academic experience. The opportunities in EC year don’t stop at the courses, however. We’re exposed to new faces in and... View Details
  • November 2016 (Revised May 2017)
  • Case

The Black List

By: Henry McGee and Sarah McAra
Franklin Leonard founded The Black List in 2005 as an innovative approach to identifying potential hit movie scripts via crowdsourcing. As the annual Black List proved to hold the scripts of some of Hollywood’s most successful films, from “Slumdog Millionaire” to... View Details
Keywords: Screenwriting; Independent Production; Hollywood; Film Development; Film Distribution; Film Financing; Manging Uncertainty; Barriers To Entry; Globalization; Digitalization; Film Entertainment; Entrepreneurship; Marketing; Media; Strategy; Motion Pictures and Video Industry; United States
Related
  • January 2020
  • Case

Celata Bioinnovations

By: John R. Wells and Benjamin Weinstock
In December 2019, Jon Hu (HBS ‘19) and Dr. Samantha Dale Strasser, co-founders of Celata Bioinnovations, were raising $1 million to launch their company. They had founded Celata less than six months earlier with the aim of redefining the drug discovery process.... View Details
Keywords: Drug Development; Drug Discovery; Drug Trials; Pharmaceutical Companies; Pharmaceutical Company; Pharmaceuticals; Therapeutics; Biologics; Biotech; Biotechnology; Biopharmacy Company; Biochemistry; Technology Commercialization; Technology Companies; Drug Testing; Startup; Start-up; Startups; Start-ups; Startup Financing; Strategic Decision Making; Strategic Decisions; Strategic Evolution; FDA; Food And Drug Administration; Clinical Trials; Disease Management; Market Attractiveness; Market Entry; Market Opportunities; Health Disorders; Technological Innovation; Information Technology; Commercialization; Business Startups; Finance; Decision Making; Strategy; Market Entry and Exit; Opportunities; Pharmaceutical Industry; Biotechnology Industry
Related
  • 05 May 2003
  • Research & Ideas

What It Takes to Restore Trust in Business

American business are plainly visible for the whole world to see, Mills warned. Repairing the infrastructure is critically important to restore trust in American business, and tinkering with the rulebook is... View Details
Keywords: by Martha Lagace; Financial Services
  • Article

Industry Structure and Competitive Strategy: Keys to Profitability

By: M. E. Porter
Keywords: Strategy; Competition; Profit; Industry Structures
Related
  • 05 Aug 2015
  • What Do You Think?

What Happened to the ‘Innovation, Disruption, Technology’ Dividend?

in the field of analytics are focused on improved utilization of productive equipment and materials It is hard to get much GDP growth or wage growth this way, but corporate profits are certainly going up. ... View Details
Keywords: by James Heskett; Computer; Technology
  • 03 Oct 2017
  • News

Can Bezos’s Ties to Boston—and HBS—Seal the Deal?

its Nasdaq stock market debut. But Bezos was still feeling frugal. He didn’t want to spring for a cab from Logan to the Harvard campus, so some MBA students vied View Details
Keywords: Retail Trade