Publications

2016
Working Paper

Decision-Making by Precedent and the Founding of American Honda (1948 – 1974)

By: Ramon Casadesus-Masanell and John Heilbron

American Honda was founded in 1959 as a wholly owned subsidiary of the Honda Motor Company to facilitate sales and distribution in the United States. The details of American Honda’s early history have long served as evidence in debates among scholars and practitioners... View Details

Keywords: Strategy; Business Subsidiaries; Decision Making; Auto Industry; Auto Industry; United States

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May 2016 (Revised January 2018)
Case

Improving Repurchase Rates at zulily

By: Thales Teixeira and Sarah McAra

In February 2015, zulily cofounder and CEO Darrell Cavens faced a major challenge in his business, a Seattle-based daily deals site that catered to moms. The more he spent to acquire new customers, the less he retained them in the form of repeat purchases. This was an... View Details

Keywords: Zulily; Repurchase; E-commerce; Online Shopping; Fashion; Customer Relationship Management; Internet and the Web; Digital Marketing; Customer Satisfaction; Fashion Industry; Fashion Industry; Seattle

June 2013 (Revised August 2013)
Case

AVA.ph: Growing a Filipino E-Commerce Company

By: William R. Kerr and Henry Motte-Munoz

AVA is a three-year old e-commerce company in the Philippines. From its early start mimicking the Gilt Groupe concept of online flash sales, the company has grown into a broader e-commerce platform for local fashion commerce. Oliver Segovia needs to evaluate where AVA... View Details

Keywords: Digital Platforms; Business Growth and Maturation; Internet and the Web; Entrepreneurship; Growth and Development Strategy; Fashion Industry; Fashion Industry; Philippines

October 2010
Teaching Note

Gome Electronics: Evolving the Business Model (TN)

By: F. Warren McFarlan

Teaching Note for 308026. View Details

Keywords: Electronics Industry; Electronics Industry; China

March 2004
Teaching Note

Tire City, Inc. (TN)

By: W. Carl Kester

Teaching Note to (9-297-091). View Details

Keywords: Distribution Industry; Distribution Industry

August 1994 (Revised November 1994)
Case

Saturn: A Different Kind of Car Company

Saturn was General Motors' (GM) response to Japanese companies' dominance of the small car market during the mid-1980s. In the three-and-a-half years since its first sedan rolled off the assembly line, the Saturn Corp. had accumulated an impressive list of... View Details

Keywords: Competitive Advantage; Auto Industry; Auto Industry

October 1992 (Revised December 1996)
Case

Laura Ashley and Federal Express Strategic Alliance

In an effort to improve its global distribution system and thus enhance customer service in its shops around the world, Laura Ashley entered into a path-breaking strategic alliance with Federal Express Business Logistics Services. Under the terms of a loosely... View Details

Keywords: Partners and Partnerships; Customer Focus and Relationships; Distribution Industry; Distribution Industry

29 May 2013
Blog Post

Reflections and learnings

So, without further ado, the 7* lessons that made this all worthwhile for me: Winning is not easy: It’s easy to look at an industry leader like Sephora and imagine a seamlessly polished machine cranking out innovation after the next. Not... View Details

Keywords: Consumer Products / Retail

August 1965 (Revised December 1987)
Case

L.L. Bean, Inc.

Discusses the development and operations of a small manufacturing and mail order company doing $3 million sales. L.L. Bean operates in violation of most reasonable business principles, but it is profitable and growing. View Details

Keywords: Small Business; Operations; Growth and Development Strategy; Retail Industry; Maine

June 1994 (Revised December 1997)
Case

Safeway, Inc.'s Leveraged Buyout (A)

After years of deteriorating financial performance and eroding market position, Safeway, Inc., the largest public grocery store chain in the United States, found itself the target of a hostile takeover offer. Management decided to take the company private in a $4.3... View Details

Keywords: Leveraged Buyouts; Restructuring; Retail Industry; United States

June 1994 (Revised April 1998)
Teaching Note

National Convenience Stores Incorporated (TN)

By: Stuart C. Gilson and Steven R. Fenster

Teaching Note for (9-294-068). View Details

Keywords: Retail Industry

April 2024 (Revised July 2024)
Case

Unleashing Human Magic at Best Buy

By: Leonard A. Schlesinger, Sunil Gupta and Amram Migdal

The case examines the transformation of Best Buy under CEO Hubert Joly's leadership from 2012. Facing significant business challenges, including competition from online and physical retailers, Joly implemented the "Renew Blue" turnaround strategy, which focused on... View Details

November 2021 (Revised February 2022)
Case

Advent International and Walmart Brazil's Deal

By: Victoria Ivashina, Ruth Costas and Pedro Levindo

Advent International, one of the world’s leading private equity firms, must decide whether to acquire Walmart’s subsidiary in Brazil or not. Although Walmart Brazil is losing cash at a rapid pace, Advent thinks it has a solid plan to recover the company’s finances.... View Details

Keywords: Private Equity; Acquisition; Decision Making; Risk Management; Retail Industry; Brazil