Publications

January 2011
Teaching Note

Online Pet Supply Retailing (TN)

By: Tom Nicholas

Teaching Note for 809-117. View Details

Keywords: Economic Growth; Internet and the Web; Business Startups; Failure; Information Technology; Market Entry and Exit; Decisions; Retail Industry; United States

November 1996 (Revised June 1999)
Case

Living on Internet Time: Product Development at Netscape, Yahoo!, NetDynamics, and Microsoft

By: Marco Iansiti and Alan D. MacCormack

Describes how four companies in the Internet software market approach product development. Drawing upon short case studies of three recent projects, students are invited to synthesize the common attributes of development practice in turbulent environments. View Details

Keywords: Product Development; Internet and the Web; Applications and Software; Situation or Environment; Volatility; Risk and Uncertainty; Research and Development; Information Technology Industry; United States

16 Aug 2010
Lessons from the Classroom

HBS Introduces Marketing Analysis Tools for Managers

that managers deliver ROI from their marketing investments; therefore, quantifying the effects of marketing decisions is imperative. At the same time, customer relationship management (CRM) software and emerging Web 2.0 applications are... View Details

Keywords: by Sarah Jane Gilbert

01 Dec 2006
News

One-on-One with Jeff Hicks

Hicks. CP+B is known for work that challenges the definition of traditional advertising (such as its 2004 Subservient Chicken Web site, created for Burger King). The agency has also garnered its share of attention through numerous... View Details

Keywords: Julia Hanna; Advertising, Public Relations, and Related Services; Professional Services

2016
Article

Peer-to-Peer Markets

By: Liran Einav, Chiara Farronato and Jonathan Levin

Peer-to-peer markets such as eBay, Uber, and Airbnb allow small suppliers to compete with traditional providers of goods or services. We view the primary function of these markets as making it easy for buyers to find sellers and engage in convenient, trustworthy... View Details

Keywords: Peer-to-peer; Online Platforms; Matching; Innovation; Digital Platforms; Marketplace Matching; Market Design; Internet and the Web; Technology Adoption; Network Effects; Market Entry and Exit

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June 2000 (Revised June 2003)
Teaching Note

Arrow Electronics, Inc. TN

By: Das Narayandas

Teaching Note for (9-598-022). View Details

Keywords: Product Marketing; Sales; Business Subsidiaries; Internet and the Web; Distribution; Business Model; Decision Choices and Conditions; Problems and Challenges; Information Technology Industry; Semiconductor Industry

2007
Working Paper

Highbrow Films Gather Dust: Time-inconsistent Preferences and Online DVD Rentals

By: Katherine L. Milkman, Todd Rogers and Max H. Bazerman

We report on a field study demonstrating systematic differences between the preferences people anticipate they will have over a series of options in the future and their subsequent revealed preferences over those options. Using a novel panel data set, we analyze the... View Details

Keywords: Internet and the Web; Decision Choices and Conditions; Attitudes; Conflict and Resolution; Emotions; Film Entertainment; Cognition and Thinking; Entertainment and Recreation Industry

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01 May 2008
Research & Ideas

The Marketing Challenges of the China Olympics

the Games by any company. Most consumers around the world do not let their political views affect their purchase decisions. However, we are likely to see Web sites promoting boycotts of Chinese brands such as Haier, TCL, and Lenovo. Late... View Details

Keywords: by John Quelch; Sports

01 Oct 1999
News

Finance Conference Explores Research Methodologies

It was far more than I expected. The experience will have an impact on the way I think." The conference also featured a parallel cyber component for those unable to attend. The still-active conference Web site (www.hbs.edu/hbsjfe), which... View Details

01 Feb 2001
News

HBS Alumni Association Board of Directors: President's Report

School's Web portal — and the multiple databases available through eBaker (the Baker Library Research Center) are examples of underutilized yet extremely valuable services that need to be properly marketed to alumni. The Continuing... View Details

Keywords: conferences; committees; leadership; alumni; Colleges, Universities, and Professional Schools; Educational Services

Winter 2021
Article

Mobile Internet Usage and Usage-based Pricing

By: Jeffrey Prince and Shane Greenstein

Using data on mobile Internet usage of thousands of individuals, we provide some of the first analyses linking mobile usage to key demographics such as income. We find a reverse-U relationship between mobile Internet usage and income—notably different than the... View Details

Keywords: Mobile Internet Usage; Pricing Strategy; Internet and the Web; Mobile and Wireless Technology; Demographics; Income; Price; Strategy

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February 2020 (Revised August 2022)
Case

Anomalie

By: Jeffrey F. Rayport and Thomas O. Jones

In early 2019, the founders of Anomalie, an online direct-to-consumer provider of bridal gowns, have just agreed to a $13.6 million Series A investment from a Silicon Valley VC. They are considering three major initiatives as they move forward. (1) To scale their very... View Details

Keywords: Direct-to-consumer; Entrepreneurship; Internet and the Web; Growth and Development Strategy; Decision Choices and Conditions; Apparel and Accessories Industry; Technology Industry

December 2017
Teaching Note

Yemeksepeti: Growing and Expanding the Business Model through Data

By: William R. Kerr and Alexis Brownell

Teaching Note for HBS No. 817-095. View Details

Keywords: Turkey; Internet; Online Ordering; Restaurants; Big Data; Entrepreneurship; Analytics and Data Science; Internet and the Web; Growth and Development Strategy; Food and Beverage Industry; Turkey

Article

Repairing the Damage: The Effect of Price Knowledge and Gender on Auto-Repair Price Quotes

By: Meghan Busse, Ayelet Israeli and Florian Zettelmeyer

In this paper we investigate whether sellers treat consumers differently on the basis of how well informed consumers appear to be. We implement a large-scale field experiment in which callers request price quotes from automotive repair shops. We show that sellers alter... View Details

Keywords: Pricing; Price Discrimination; Automobiles; Field Experiment; Information; Fairness; Price; Knowledge Use and Leverage; Internet and the Web; Gender; Service Industry; Auto Industry

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September 2006 (Revised August 2007)
Case

Warner Bros. and BitTorrent

Involves the copyright issues associated with Bram Cohen's revolutionary program BitTorrent, which makes it possible to transfer very large files, such as movies, at a high speed over the Internet. The program, which is available for free over the Internet, is used for... View Details

Keywords: Technological Innovation; Copyright; Lawfulness; Distribution; Internet and the Web; Motion Pictures and Video Industry

January 2006 (Revised March 2010)
Case

Peer-to-Peer File Sharing and the Market for Digital Information Goods

By: Ramon Casadesus-Masanell, Andres Hervas and Jordan Mitchell

We study competitive interaction between two alternative models of digital content distribution over the Internet: peer-to-peer (p2p) file sharing and centralized client-server distribution. We present microfoundations for a stylized model of p2p file sharing where all... View Details

Keywords: Price; Profit; Distribution; Competition; Internet and the Web; Information Infrastructure

18 Sep 2008
News

HBS Olympians

Albertville, France—but I was sure there were more. Who were they? When I saw a list of about 200 Harvard College Olympians, my zeal to compile a list of HBS Olympians was awakened. I turned to the marvelous search engine on the HBS Web... View Details

Keywords: Keith Larson; Olympics; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

January 2022
Case

Hybrid Classroom - an Opportunity or a Threat?

By: V.G. Narayanan

When the Covid pandemic struck in the spring of 2020, HBS pivoted to remote instruction while maintaining the interactive and engaged discussions which distinguished the case system pedagogy. In fall 2020 HBS adopted a hybrid approach, fitting out its classrooms with... View Details

Keywords: Education; Teaching; Higher Education; Technology Adoption; Digital Platforms; Internet and the Web; Adaptation; Opportunities; Education Industry

February 2013
Case

18 Months in a Startup: Zaggora.com

By: Tom Nicholas

The founders of Zaggora reflected back on a tumultuous year-and-a-half in which they had generated, from just $40,000 in personal savings, a multi-million dollar sportswear enterprise selling Hotpants to women. These were hotpants not of the 1960s hipster variety, but... View Details

Keywords: Internet and the Web; Growth Management; Problems and Challenges; Business Startups; Brands and Branding; Innovation and Invention; Corporate Finance; Apparel and Accessories Industry; Sports Industry