Strategic Customer Behavior - Publications - Faculty & Research

01 Nov 2011
First Look

First Look: Nov. 1

managerial decision making. Six facets of institutional logic-a common purpose, a long-term focus, emotional engagement, partnering with the public, innovation, and self-organization-radically alter leadership and corporate behavior and... View Details

Keywords: Sean Silverthorne

07 Sep 2011
First Look

First Look: Sept. 7

virtually all of them shared a deep concern for the sustainability of the market system, but their beliefs about how to respond varied widely. Some said that changing their behavior would be unnecessary or even inappropriate. Others were... View Details

Keywords: Sean Silverthorne

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

Faced with accepting $20 million less than anticipated from the stock offering, she told the class, the company never hesitated. It had chosen to go public in mid-2000—after two years of existence and two quarters of selling its Visor handheld computers—to establish... View Details

Keywords: by John S. Rosenberg

04 Apr 2017
First Look

First Look at New Research, April 4

political participation and interest while improving representation of all groups. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52460 December 2016 Strategic Management Journal Through the Mud or in the Boardroom:... View Details

Keywords: Sean Silverthorne

18 Feb 2014
First Look

First Look: February 18

and by incorporating user innovation. We then examine how this ease of external engagement impacts the organization and its strategic activities. Specifically, we consider how this shift in information processing costs affects... View Details

Keywords: Sean Silverthorne

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

motivations by plotting them on the two axes. The resulting location is a qualitative self-assessment and judgment of what is the driving behavior rather than a precise calculation. Figure 2: Cross-Sector Collaboration Motivational... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

26 Sep 2017
First Look

First Look at New Research and Ideas, September 26, 2017

studies of individual creative behavior. Little is known, however, about the everyday psychological experience and associated creative behavior in the life and work of ordinary individuals. Yet evidence is mounting that such individuals... View Details

Keywords: Sean Silverthorne

27 Feb 2007
First Look

First Look: February 27, 2007

http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=207092 Microsoft Xbox: Changing the Game? Harvard Business School Case 707-501 In September 1999, the Microsoft Xbox team was wondering which strategic choices would give it... View Details

Keywords: Martha Lagace

18 Oct 2004
Research & Ideas

The Bias of Wall Street Analysts

months of the external financing activity. It may be that in an attempt to garner investment banking business, analysts have strategically become overly optimistic as they sense that firms are considering capital issuances." Can you... View Details

Keywords: by Ann Cullen; Financial Services

11 Jan 2011
First Look

First Look: Jan. 11

permission to lead. Troy, a customer service manager, endangered his job and his company's reputation by focusing on protecting his position, not helping his team; when a trusted friend advised him to change his behavior, the results were... View Details

Keywords: Sean Silverthorne

07 Mar 2017
First Look

First Look at New Research, March 7

maintain its differentiated strategic positioning in the face of a rapidly evolving management education landscape. Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/817062-PDF-ENG Harvard Business School Case 817-063 SEAS in... View Details

Keywords: Sean Silverthorne

24 Mar 2008
Research & Ideas

Reducing Risk with Online Advertising

it's often hard to know whether you've received the service you've contracted to receive and have paid for. You've got a bill. Have you also received the benefit of the service—the customers? Certainly you have some customers, but are they new customers, View Details

Keywords: by Martha Lagace; Video Game; Web Services

07 Aug 2007
First Look

First Look: August 7, 2007

non-profit corporation—must create a new "Dashboard" performance measurement tool to track the effectiveness of its new strategic plan. Purchase this case: http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=107051... View Details

Keywords: Martha Lagace

28 Aug 2012
First Look

First Look: August 28

effects of signals generated by different types of networks on new ventures' formation of future strategic alliances. We argue that the signaling value of a given tie in reducing adverse selection is more pronounced when another type of... View Details

Keywords: Sean Silverthorne

04 Dec 2012
First Look

First Look: December 4

http://www.innovation-enterprise.com/archives/vol/15/issue/1/article/4941/sustaining-innovation-when-outsourcing-components Ethically Adrift: How Others Pull Our Moral Compass from True North Authors:C. Moore and F. Gino Publication:Research in Organizational View Details

Keywords: Carmen Nobel

06 Mar 2012
First Look

First Look: March 6

criteria. They don't consider whether keeping manufacturing at home makes more sense strategically or take into account the impact it might have on their ability to innovate. The result has been an exodus of manufacturing from America,... View Details

Keywords: Sean Silverthorne

20 Jul 2010
First Look

First Look: July 20

sales began to slide. While Steinhafel believed that Target's long-term strategy and positioning were right, he pondered a set of strategic and operational challenges. Did Target have the right mix of offensive and defensive tactics to... View Details

Keywords: Martha Lagace

September 2020 (Revised February 2023)
Teaching Note

Uber: Competing Globally

By: Alexander J. MacKay

Teaching Note for HBS Case No. 720-404. View Details

Keywords: Business Ventures; Business Growth and Maturation; Business Model; Geography; Geographic Location; Geographic Scope; Global Strategy; Globalization; Multinational Firms and Management; Globalized Markets and Industries; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Innovation and Invention; Disruptive Innovation; Innovation Strategy; Law; Management; Growth and Development; Growth Management; Markets; Demand and Consumers; Consumer Behavior; Network Effects; Emerging Markets; Market Design; Market Entry and Exit; Market Participation; Supply and Industry; Industry Structures; Planning; Strategic Planning; Relationships; Business and Community Relations; Business and Government Relations; Business and Stakeholder Relations; Labor and Management Relations; Networks; Adaptation; Strategy; Business Strategy; Competition; Competitive Advantage; Competitive Strategy; Expansion; Information Technology; Mobile and Wireless Technology; Digital Platforms; Transportation Networks; Transportation; Transportation Industry; Technology Industry; Africa; Ghana; Asia; China; Shanghai; Shanghai Shi; India; New Delhi; Europe; United Kingdom; London; England; Latin America; North and Central America; United States; New York (city, NY); New York (state, US); South America; Colombia

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September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details