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  • October 1985 (Revised December 1989)
  • Case

CompuServe (B)

By: James L. Heskett
Keywords: Internet and the Web; Web Services Industry
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Heskett, James L. "CompuServe (B)." Harvard Business School Case 386-095, October 1985. (Revised December 1989.)
  • 18 Feb 2021
  • Blog Post

Use Baker Library to Build a Target List

on the advertised job market, creating a target list allows you to be proactive and focused on industries and functions that interest and excite you. Custom Target Lists Baker librarians can assist you in creating a custom target list of... View Details
  • Web

How to Apply | Social Enterprise | Harvard Business School

submit the Reimbursement Grant application for spring projects (if your expense items are only February through April) April 18, 2025, 12:00 noon: deadline to submit the expense form and related documents for spring projects We are unable to make View Details
  • 19 Oct 2009
  • Research & Ideas

Why Are Web Sites So Confusing?

Do you sometimes get the feeling that Internet portals, search pages, social networks, e-commerce, and other Web sites are not necessarily designed in order to maximize user convenience and benefits? We do, too. Why—you might ask? For a... View Details
Keywords: by Andrei Hagiu & Bruno Jullien
  • January 1999
  • Case

Prague Post, The

By: Paul A. Gompers
Lisa Frankenberg, co-founder of the Prague Post, is faced with several business and professional decisions. The English-language paper she founded is under pressure from competition and a Czech Republic recession. She must decide how to return the paper to... View Details
Keywords: Growth and Development Strategy; Decisions; Decision Choices and Conditions; Profit; Competition; Financial Crisis; Personal Development and Career; Publishing Industry; Czech Republic
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Gompers, Paul A. "Prague Post, The ." Harvard Business School Case 299-033, January 1999.
  • September 1997 (Revised June 1999)
  • Teaching Note

Bankruptcy and Restructuring at Marvel Entertainment Group, Teaching Note

By: Benjamin C. Esty
Teaching Note for (9-298-059). View Details
Keywords: Publishing Industry
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Esty, Benjamin C. "Bankruptcy and Restructuring at Marvel Entertainment Group, Teaching Note." Harvard Business School Teaching Note 298-028, September 1997. (Revised June 1999.)
  • May 2017
  • Article

The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence

By: Shane Greenstein
The experience of Encyclopædia Britannica provides the canonical example of the decline of an established firm at the outset of the digital age. Competition from Microsoft’s Encarta in 1993 led to sharp declines in the sales of books, which led to the distressed sale... View Details
Keywords: Digital; Britannica; Diseconomies; Encyclopedias; Applications and Software; Books; Competition; Publishing Industry
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Greenstein, Shane. "The Reference Wars: Encyclopædia Britannica's Decline and Encarta's Emergence." Strategic Management Journal 38, no. 5 (May 2017): 995–1017.
  • Article

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta
This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details
Keywords: Quality; Media; Relationships; Marketing Reference Programs; Books; Publishing Industry
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Dobrescu, Loretti I., Michael Luca, and Alberto Motta. "What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews." Journal of Economic Behavior & Organization 96 (December 2013): 85–103.
  • March 2012 (Revised March 2015)
  • Supplement

Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012

By: Julie Battilana, Lakshmi Ramarajan and James Weber
Keywords: Publishing Industry
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Battilana, Julie, Lakshmi Ramarajan, and James Weber. "Claude Grunitzky, Founder & CEO of TRACE Magazine, In-class Comments, February 2, 2012." Harvard Business School Video Supplement 412-705, March 2012. (Revised March 2015.)
  • July 1986 (Revised December 1986)
  • Case

McGraw-Hill Book Co. (Condensed)

By: James I. Cash Jr.
Keywords: Publishing Industry
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Cash, James I., Jr. "McGraw-Hill Book Co. (Condensed)." Harvard Business School Case 187-016, July 1986. (Revised December 1986.)
  • February 1995
  • Teaching Note

Time Inc. and New Magazine Development (A) TN

By: David J. Collis
Keywords: Journals and Magazines; Publishing Industry
Citation
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Collis, David J. "Time Inc. and New Magazine Development (A) TN." Harvard Business School Teaching Note 795-108, February 1995.
  • June 1995
  • Teaching Note

Time Life Inc. (A) and (B)TN

By: David A. Garvin and Artemis March
Teaching Note for (9-395-012) and (9-395-013). View Details
Keywords: Publishing Industry
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Garvin, David A., and Artemis March. "Time Life Inc. (A) and (B)TN." Harvard Business School Teaching Note 395-248, June 1995.
  • November 1988 (Revised December 1988)
  • Teaching Note

Valerie Morgan, Teaching Note

Teaching Note for (9-386-164). View Details
Keywords: Publishing Industry
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Roberts, Michael J. "Valerie Morgan, Teaching Note." Harvard Business School Teaching Note 389-042, November 1988. (Revised December 1988.)
  • May 1999
  • Teaching Note

Prague Post, The TN

By: Paul A. Gompers
Teaching Note for (9-299-033). View Details
Keywords: Publishing Industry; Czech Republic
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Gompers, Paul A. "Prague Post, The TN." Harvard Business School Teaching Note 299-071, May 1999.
  • August 1995 (Revised April 1996)
  • Case

Nation Magazine (A), The

By: Samuel L. Hayes III
Keywords: Journals and Magazines; Publishing Industry
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Hayes, Samuel L., III. "Nation Magazine (A), The." Harvard Business School Case 296-014, August 1995. (Revised April 1996.)
  • 2019
  • Working Paper

The Comprehensive Effects of a Digital Paywall Sales Strategy

By: Doug J. Chung, Ho Kim and Reo Song
This paper explores the multiple and comprehensive effects of a digital paywall sales strategy, an increasingly common means of go-to-market for media firms. Specifically, we examine the effects of a digital paywall on a media firm’s two sources of income—subscription... View Details
Keywords: Digital Paywall; Demand Substitution; Spillover Effect; Synthetic Control; Sales; Strategy; Media; Newspapers; Publishing Industry
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Chung, Doug J., Ho Kim, and Reo Song. "The Comprehensive Effects of a Digital Paywall Sales Strategy." Harvard Business School Working Paper, No. 19-118, May 2019.
  • 2013
  • Working Paper

What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews

By: Loretti I. Dobrescu, Michael Luca and Alberto Motta
This paper investigates the determinants of expert reviews in the book industry. Reviews are determined not only by the quality of the product, but also by the incentives of the media outlet providing the review. For example, a media outlet may have the incentive to... View Details
Keywords: Books; Quality; Experience and Expertise; Relationships; Publishing Industry
Citation
SSRN
Read Now
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Dobrescu, Loretti I., Michael Luca, and Alberto Motta. "What Makes a Critic Tick? Connected Authors and the Determinants of Book Reviews." Harvard Business School Working Paper, No. 12-080, March 2012. (Revise and Resubmit, Journal of Economic Behavior & Organization; Revised August 2013.)
  • February 2008
  • Teaching Note

The Pacific Sentinel Series (TN)

By: Kathleen McGinn and Dina Pradel
Teaching Note for [903133] and [903136]. View Details
Keywords: Acquisition; Planning; Publishing Industry
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McGinn, Kathleen, and Dina Pradel. "The Pacific Sentinel Series (TN)." Harvard Business School Teaching Note 908-027, February 2008.
  • August 1995
  • Case

Quality Printing

By: Charles Christenson, Elon Kohlberg, Arthur Schleifer Jr., Harborne W. Stuart Jr., Paul A. Vatter and George Wu
Keywords: Publishing Industry
Citation
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Christenson, Charles, Elon Kohlberg, Arthur Schleifer Jr., Harborne W. Stuart Jr., Paul A. Vatter, and George Wu. "Quality Printing." Harvard Business School Case 896-002, August 1995.
  • November 1994 (Revised August 1997)
  • Case

TV Guide (A)

By: Jeffrey F. Rayport
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
Keywords: Journals and Magazines; Customers; Marketing Strategy; Advertising; Publishing Industry; United States
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Rayport, Jeffrey F., and Steven M. Salzinger. "TV Guide (A)." Harvard Business School Case 395-031, November 1994. (Revised August 1997.)
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