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      • July 1994 (Revised August 1998)
      • Case

      The King-Size Company

      By: David E. Bell and Dinny Starr Gordon
      King-Size is a mail-order company specializing in apparel for big and tall men. The case describes their operations in some detail. Issues include appropriate marketing decisions and expansion strategy. View Details
      Keywords: Decisions; Marketing Strategy; Operations; Perception; Expansion; Apparel and Accessories Industry; Web Services Industry
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      Bell, David E., and Dinny Starr Gordon. "The King-Size Company." Harvard Business School Case 595-013, July 1994. (Revised August 1998.)
      • June 1994 (Revised September 1994)
      • Background Note

      Commercializing Technology: Imaginative Understanding of User Needs

      By: Dorothy A. Leonard
      The transformation of technology into commercially successful products is a process fraught with risk and uncertainty, and increasing pressure on time to market is exacerbating the difficulties. This note first describes a study conducted by Hewlett-Packard to improve... View Details
      Keywords: Transformation; Communication Strategy; Customers; Design; Marketing; Consumer Behavior; Product Development; Research; Risk and Uncertainty; Commercialization; Technology Adoption
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      Leonard, Dorothy A. "Commercializing Technology: Imaginative Understanding of User Needs." Harvard Business School Background Note 694-102, June 1994. (Revised September 1994.)
      • May 1994 (Revised September 1994)
      • Case

      STAR TV (A)

      By: Michael Y. Yoshino and J. Peter Williamson
      Concerns the decision whether or not to launch a satellite television service in Asia in the 1990-1991 period. STAR TV was a joint venture between Hutchison Whampoa and Li-Ka Shing and was established to launch such a service. Li-Ka Shing's son, Richard, was CEO.... View Details
      Keywords: Joint Ventures; Decisions; Product Launch; Service Delivery; Adaptation; Entertainment and Recreation Industry; Asia; Europe; United States
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      Yoshino, Michael Y., and J. Peter Williamson. "STAR TV (A)." Harvard Business School Case 394-212, May 1994. (Revised September 1994.)
      • May 1994
      • Background Note

      Managing Market Complexity: A Three-Ring Circus

      By: V. Kasturi Rangan
      Proposes models of organization that address the various product-market environments posed by the product life cycle. Frames these changes along the two dimensions of uncertainty and diversity. Offers three sets of organizational characteristics to reflect the three... View Details
      Keywords: Business Processes; Growth and Development Strategy; Complexity; Organizational Structure; Organizational Culture; Product Marketing; Markets; Product
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      Rangan, V. Kasturi. "Managing Market Complexity: A Three-Ring Circus." Harvard Business School Background Note 594-119, May 1994.
      • May 1994 (Revised August 1994)
      • Case

      Motorola-Elma

      By: Shoshana Zuboff and Janis Lee Gogan
      Motorola's old automative electronics plant in Arcade, outside Buffalo, New York, faced the prospect of closure in the mid-1980s, but leading customers persuaded Motorola to give the plant a second chance. The new plant manager, Dennis Fiehn, recognized that existing... View Details
      Keywords: Factories, Labs, and Plants; Business Exit or Shutdown; Customers; Leading Change; Management Analysis, Tools, and Techniques; Organizational Structure; Competitive Strategy; Expansion; Telecommunications Industry; New York (state, US)
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      Zuboff, Shoshana, and Janis Lee Gogan. "Motorola-Elma." Harvard Business School Case 494-136, May 1994. (Revised August 1994.)
      • April 1994 (Revised October 2001)
      • Case

      Mrs. Fields, Inc. (1977 - 1987)

      By: Lynda M. Applegate and Keri O. Pearlson
      Describes a small company selling freshly baked goods through privately owned specialty stores (each store sells only Mrs. Fields products). The company has about 8,000 employees worldwide and less than 150 information systems people for a unique leverage of MIS... View Details
      Keywords: Information Technology; Organizations; Management Systems; Business Strategy; Food and Beverage Industry
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      Applegate, Lynda M., and Keri O. Pearlson. "Mrs. Fields, Inc. (1977 - 1987)." Harvard Business School Case 194-064, April 1994. (Revised October 2001.)
      • March 1994 (Revised April 1994)
      • Case

      Eli Lilly and Co.: The Flexible Facility Decision--1993

      By: Gary P. Pisano
      In 1993, Eli Lilly is preparing to build manufacturing capacity for three new pharmaceutical products that it expects to launch in 1996. Management wrestles with a decision of whether to add specialized manufacturing capacity or flexible capacity. This question touches... View Details
      Keywords: Debates; Cost vs Benefits; Decisions; Investment; Goals and Objectives; Product Launch; Production; Corporate Strategy; Pharmaceutical Industry
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      Pisano, Gary P. "Eli Lilly and Co.: The Flexible Facility Decision--1993." Harvard Business School Case 694-074, March 1994. (Revised April 1994.)
      • March 1994 (Revised December 2014)
      • Case

      Humana, Inc.: Managing in a Changing Industry

      By: Stuart Gilson
      Intensifying competition and change in the U.S. health care industry force a large integrated health-care provider to reassess its strategy of operating both hospitals and health insurance plans (HMOs). In an attempt to increase its stock price and operating... View Details
      Keywords: Business Strategy; Restructuring; Change Management; Financial Management; Health Industry
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      Gilson, Stuart. "Humana, Inc.: Managing in a Changing Industry." Harvard Business School Case 294-062, March 1994. (Revised December 2014.)
      • 1994
      • Book

      Adding Value: Brands and Marketing in Food and Drink

      By: Geoffrey Jones and Nicholas J. Morgan
      Branding is one of the most prominent topics in business today. This volume explores both the impact it has had on major products and the business strategies which have shaped the success, or failure, of these brands. Focusing on the history of marketing in the food... View Details
      Keywords: Brands and Branding; Product; Business Strategy; Value; Food and Beverage Industry
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      Jones, Geoffrey, and Nicholas J. Morgan, eds. Adding Value: Brands and Marketing in Food and Drink. London: Routledge, 1994.
      • February 1994 (Revised September 1995)
      • Case

      Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance

      By: Peter Tufano
      Leland O'Brien Rubinstein Associates, a small financial advisory firm founded in 1980, has created a successful business by selling a product commonly known as portfolio insurance. Portfolio insurance is a trading strategy that institutional investors use to establish... View Details
      Keywords: Investment Portfolio; Insurance; Product; Financial Services Industry
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      Tufano, Peter, and Barbara Kyrillos. "Leland O'Brien Rubinstein Associates, Inc.: Portfolio Insurance." Harvard Business School Case 294-061, February 1994. (Revised September 1995.)
      • January 1994 (Revised November 2002)
      • Case

      Wal-Mart Stores, Inc.

      By: Stephen P. Bradley and Pankaj Ghemawat
      Focuses on the evolution of Wal-Mart's remarkably successful discount operations and describes the company's more recent attempts to diversify into other businesses. The company has entered the warehouse club industry with its Sam's Clubs and the grocery business with... View Details
      Keywords: Stocks; Price; Marketing Channels; Competitive Strategy; Diversification; Information Technology
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      Bradley, Stephen P., and Pankaj Ghemawat. "Wal-Mart Stores, Inc." Harvard Business School Case 794-024, January 1994. (Revised November 2002.)
      • January–February 1994
      • Article

      Beyond World-Class: The New Manufacturing Strategy

      By: Robert H. Hayes and G. P. Pisano
      Keywords: Production; Strategy; Manufacturing Industry
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      Hayes, Robert H., and G. P. Pisano. "Beyond World-Class: The New Manufacturing Strategy." Harvard Business Review 72, no. 1 (January–February 1994): 77–84.
      • January 1994
      • Article

      Foreign Multinationals in British Manufacturing, 1850-1962

      By: G. Jones and Frances Bostock
      This article draws on a new database to describe the dimensions and characteristics of 685 foreign companies which established British manufacturing subsidiaries between 1850 and 1962. The numbers of foreign companies grew from the 1890s, expanded rapidly in the... View Details
      Keywords: Multinational Firms and Management; Business Subsidiaries; Expansion; Chemicals; Metals and Minerals; Food; Mergers and Acquisitions; Market Entry and Exit; Research and Development; Trade; Investment; Production; United Kingdom; United States; Scotland; Wales
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      Jones, G., and Frances Bostock. "Foreign Multinationals in British Manufacturing, 1850-1962." Business History 36, no. 1 (January 1994): 89–126.
      • December 1993 (Revised November 2009)
      • Case

      Manville Corporation Fiber Glass Group (A)

      By: Lynn S. Paine and Sarah Gant
      Manville Corp.'s senior managers must decide how to respond to a new scientific study suggesting that fiberglass, the source of 75% of the company's profits, may be another asbestos and must act under conditions of great uncertainty. In particular, when should a... View Details
      Keywords: Communication Strategy; Decision Choices and Conditions; Ethics; Health Disorders; Risk Management; Marketing Communications; Product; Corporate Social Responsibility and Impact; Safety; Consumer Products Industry; Industrial Products Industry
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      Paine, Lynn S., and Sarah Gant. "Manville Corporation Fiber Glass Group (A)." Harvard Business School Case 394-117, December 1993. (Revised November 2009.)
      • December 1993
      • Case

      Bay State Milling Co.

      By: Ray A. Goldberg
      Flour milling in recent years has had a great deal of consolidation. The fourth generation of a privately held firm is debating how to protect themselves in the industry as consumption, production, competition, logistics, technology, and patterns are all changing. View Details
      Keywords: Change Management; Transition; Economics; Cross-Cultural and Cross-Border Issues; Operations; Consolidation
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      Goldberg, Ray A. "Bay State Milling Co." Harvard Business School Case 594-080, December 1993.
      • December 1993 (Revised March 1995)
      • Case

      Medical Products Co.

      By: Robert H. Hayes
      In early 1990, the company is contemplating changes in its European plant network for producing hypodermic products, including the total production capacity to be provided, the number and location of plants over which to spread this capacity, and which products should... View Details
      Keywords: Factories, Labs, and Plants; Decision Making; Forecasting and Prediction; Cost; Production; Performance Capacity; Performance Effectiveness; Strategic Planning; Competitive Strategy; Health Industry; Medical Devices and Supplies Industry; Europe
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      Hayes, Robert H. "Medical Products Co." Harvard Business School Case 694-065, December 1993. (Revised March 1995.)
      • November 1993 (Revised September 1994)
      • Case

      Food Distribution in Russia: The Harris Group and the LUX Store

      By: David E. Bell, Walter J. Salmon and Dinny Starr
      Discusses the challenges facing businesses entering the Russian business environment, especially focusing on food retailing and distribution in that country. Highlights one small, entrepreneurial company, The Harris Group, which, with the help of both Russian partners... View Details
      Keywords: Business Ventures; Marketing Strategy; Market Entry and Exit; Distribution; Partners and Partnerships; Expansion; Food and Beverage Industry; Retail Industry; Russia
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      Bell, David E., Walter J. Salmon, and Dinny Starr. "Food Distribution in Russia: The Harris Group and the LUX Store." Harvard Business School Case 594-059, November 1993. (Revised September 1994.)
      • November 1993 (Revised September 1995)
      • Supplement

      Block 16: Management's Perspective

      By: Malcolm S. Salter and Susan E.A. Hall
      Supplements Block 16: Conoco's Green Oil Strategy (A). Reviews the environmental challenges facing the oil industry throughout upstream and downstream operations, and oil companies' competitive responses. Reviews Conoco's and Du Pont's environmental initiatives in more... View Details
      Keywords: Local Range; Operations; Environmental Sustainability; Perspective; Competitive Strategy; Corporate Strategy
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      Salter, Malcolm S., and Susan E.A. Hall. "Block 16: Management's Perspective." Harvard Business School Supplement 394-075, November 1993. (Revised September 1995.)
      • October 1993 (Revised October 1996)
      • Case

      Paragould City Cable

      By: Willis M. Emmons III
      Unhappy with the prices provided by the local, privately owned cable television operator, the city of Paragould, Arkansas constructs a competing municipally owned cable system. Once in operation, Paragould City Cable faces vigorous competition from the incumbent... View Details
      Keywords: Business Strategy; Television Entertainment; Competitive Strategy; Distribution Channels; Media; Public Sector; Programs; Growth and Development Strategy; Cost; Performance Improvement; Entertainment and Recreation Industry; Arkansas
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      Emmons, Willis M., III. "Paragould City Cable." Harvard Business School Case 794-030, October 1993. (Revised October 1996.)
      • October 1993 (Revised September 1994)
      • Case

      Becton Dickinson: Worldwide Blood Collection Team

      By: Christopher A. Bartlett and Kathleen Scharf
      Describes Becton Dickinson's evolving attempt to develop products and strategies to meet worldwide competitive and market needs. Traces the evolution of a classic parent company-led product-market strategy to truly transnational product and strategy development.... View Details
      Keywords: Global Strategy; Product Development; Innovation and Management; Competitive Advantage; Multinational Firms and Management
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      Bartlett, Christopher A., and Kathleen Scharf. "Becton Dickinson: Worldwide Blood Collection Team." Harvard Business School Case 394-072, October 1993. (Revised September 1994.)
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