Publications

October 2019 (Revised February 2023)
Case

Gupta Media: Performance Marketing in the Digital Age

By: V. Kasturi Rangan and Courtney Han

Gupta Media is a Digital Marketing firm started in 2005 that places advertisements and marketing promotions for its clients in digital media, mainly social media such as Facebook and Google. Over the years it had built its expertise in promoting music labels, artists... View Details

Keywords: Marketing; Digital Marketing; Performance; Measurement and Metrics; Social Media; Advertising Industry

December 2018 (Revised December 2020)
Module Note

What Is Strategy?

By: Ashish Nanda

This note introduces the first module of the RC Strategy course, What Is Strategy? It helps students develop their perspective on what is a strategy, what is a good strategy, and how strategy development differs across contexts. View Details

Keywords: Strategy

01 Jul 2013
Research & Ideas

Crowdfunding a Poor Investment?

cause some VCs to try and outbid them, causing more and more hype for mediocre deals. At the same time, the good deals that hit the traditional markets will also be... View Details

Keywords: by Michael Blanding; Financial Services

Article

Households' Willingness to Pay for 'Green' Goods: Evidence from Patagonia's Introduction of Organic Cotton Sportswear

By: Ramon Casadesus-Masanell, Michael Crooke, Forest L. Reinhardt and Vishal Vasishth

To shed light on individuals' willingness to pay for "green" goods (i.e., goods that are supposed to have lower adverse environmental impacts either in production or in use), we study data from the introduction by Patagonia, Inc., of organic cotton sportswear in the... View Details

Keywords: Spending; Consumer Behavior; Environmental Sustainability; Consumer Products Industry

Find at Harvard

Keywords: Steel and Aluminum

25 Oct 2010
HBS Case

Tesco’s Stumble into the US Market

operandi has been to joint venture with a local retailer, acquiring good store locations and local management talent in the process. Tesco deserves credit for not taking a "me-too" approach in its... View Details

Keywords: by Sean Silverthorne; Retail

02 Apr 2013
News

Apple's CEO Apologizes to the Chinese

19 Dec 2018
Sharpening Your Skills

New Year, New Habits

Good Habit Psychological nudges can be a cost-effective way for governments to get citizens to do the right thing. Skills and Behaviors that Make Entrepreneurs Successful Research at Harvard Business School... View Details

Keywords: by Sean Silverthorne

The U.S. Needs an SEC for Its Health Care System

The U.S. health care system suffers from a lack of transparency. Employers, insurers and individual consumers pay varying prices for treatments, drugs and digital information... View Details

May 2010 (Revised June 2012)
Case

From Imitation to Innovation: Zongshen Industrial Group

By: Willy Shih and Nancy Hua Dai

As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new... View Details

Keywords: Experience and Expertise; Learning; Investment; Disruptive Innovation; Knowledge Acquisition; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Manufacturing Industry; Motorcycle Industry; China

08 Jul 2015
News

Why Are There So Many Bad Bosses?

15 Feb 2000
Research & Ideas

The Right Connections

of the picture, a young company must clear many hurdles before convincing potential investors that its future prosperity is a good bet. New research by HBS associate professor Monica Higgins and Associate... View Details

Keywords: by Judith A. Ross

03 Feb 2016
What Do You Think?

How Do You Hire an 'Impostor'?

impostors to bring on board? Believe me, they become very good at covering up their feelings. If impostors—even the achievers—were to expose their fears and other impostor-like feelings in an interview, we... View Details

Keywords: by James Heskett

21 Mar 2016
HBS Case

Can Customer Reviews Be 'Managed?'

influence that the industry is making on providing various levels of inauthentic reviews. When you talk to consumers, most of them say, “I’ve gotten pretty good at selecting which ones are inauthentic and... View Details

Keywords: by Brian Kenny; Advertising; Travel

August 2023
Supplement

Reimagining Hindustan Unilever (B)

By: Sunil Gupta and Rachna Tahilyani

In April 2023, as the CEO and MD of Hindustan Unilever (HUL), India’s largest fast-moving consumer goods (FMCG) firm, prepared to hand over the firm’s reins to his successor, he proudly reflected on the last decade. His quest to digitally transform HUL into an... View Details

Keywords: Experimentation; Digital Transformation; Digital Strategy; Leading Change; Organizational Change and Adaptation; Business Strategy; Marketing; Performance; Competition; E-commerce; Consumer Behavior; Transformation; Distribution; Decisions; Consumer Products Industry; Asia; India

15 Apr 2015
News

Larry Summers' full-throated endorsement of online lending

March 1999 (Revised January 2000)
Background Note

A Note on Microeconomics for Strategists

By: Kenneth S. Corts and Jan W. Rivkin

Summarizes the core ideas about the microeconomics of markets that are most relevant to business strategy. Sections I and II develop two basic building blocks of any market, demand and supply. Section II discusses how demand and supply interact to determine the... View Details

Keywords: Microeconomics; Cost; Cost of Capital; Market Entry and Exit; Business Strategy; Competition; Corporate Strategy