Digital Technologies - Publications - Faculty & Research

2003
Other Unpublished Work

13 Feb 2017
Research & Ideas

Paid Search Ads Pay Off for Lesser-Known Restaurants

For business executives trying to decide where exactly in the digital realm to invest their advertising dollars, new research indicates that paid search ads on review sites such as Yelp can be a good way to go—at least for small,... View Details

Keywords: by Dina Gerdeman; Food & Beverage

October 2013
Article

Ad Revenue and Content Commercialization: Evidence from Blogs

By: Monic Sun and Feng Zhu

Many scholars argue that when incentivized by ad revenue, content providers are more likely to tailor their content to attract "eyeballs," and as a result, popular content may be excessively supplied. We empirically test this prediction by taking advantage of the... View Details

Keywords: Ad-sponsored Business Models; Media Content; Blog; Revenue Sharing; User-generated Content; Platform-based Markets; Blogs; Business Model; Digital Platforms; Commercialization; Digital Marketing

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March 2021
Supplement

Facebook's Libra (B): The Privatization of Money?

By: Marco Di Maggio, Ethan Rouen, George Serafeim and Amy Klopfenstein

This case addresses the events that took place following the conclusion of the case “Facebook’s Libra (A): The Privatization of Money?” In October 2019, several months after the conclusion of the A case, multiple members of the Libra Association announced that they... View Details

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01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

news, classifieds, TV listings, ads, and coupons. They didn’t realize that there were new digital businesses to be built separately from the news bundle. And even if they did realize it, digital was a very... View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information

Web

Michael Chen | MBA

Financial Services, Ed-Tech, Sustainability, Digital Health Formative experience at the intersection of technology and business: Having co-founded a healthcare startup that was funded by some of the most... View Details

March 2008 (Revised June 2011)
Case

MySpace

By: Mikolaj Jan Piskorski, David T. Chen and Carin-Isabel Knoop

The case, set in late 2007, examines what MySpace—the largest online social network—should do to respond to its agile competitor, Facebook. Since its inception MySpace had experienced phenomenal growth, acquiring 20 million members in its first 20 months of operation,... View Details

Keywords: Open Source Distribution; Partners and Partnerships; Social and Collaborative Networks; Competition; Competitive Strategy; Internet and the Web; Digital Platforms; Information Technology Industry

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October 2012 (Revised August 2013)
Case

Global Unichip Corporation (A)

By: Willy Shih and Chen-Fu Chien

Global Unichip Corporation (GUC) is a design services company that acts as a front-end to TSMC, the world's largest semiconductor foundry. In so doing, it masked the complexity of the latest process technologies, and reduced the entry barriers for small firms to... View Details

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About Baker Library | Baker Library

Library you can engage with cultural artifacts and vital historical records; utilize our world-class digital collections, research tools, and curriculum support; explore the inspiring physical and digital... View Details

17 Mar 2023
News

Dean Datar Meets with Alumni in New York

practitioners, policy makers, and the general public to affect meaningful change. Addressing society's rapid move to digital platforms, Dean Datar said, "As you look at some of the challenges that confront us as a society, one of those is... View Details

July 2006
Article

Dynamic Mixed Duopoly: A Model Motivated by Linux vs. Windows

By: Ramon Casadesus-Masanell and Pankaj Ghemawat

This paper analyzes a dynamic mixed duopoly in which a profit-maximizing competitor interacts with a competitor that prices at zero (or marginal cost), with the cumulation of output affecting their relative positions over time. The modeling effort is motivated by... View Details

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Kemi Akenzua | MBA

Kemi Akenzua History & Science, Secondary in Computer Science Dunster 2020 Cohort 1 I’m thrilled to be a part of the Undergraduate Technology Innovation Fellowship! I have already learned so much in my HBS class on View Details

June 21, 2019
Article

When Tech Companies Compete on Their Own Platforms

By: Feng Zhu

One common complaint from third parties about platform businesses is that they see what succeeds on their platforms and then enter the most profitable areas themselves, often decimating third parties in the process. Studies have identified several motivations for... View Details

Keywords: Platform-based Markets; Platform-owner Entry; Digital Platforms; Market Entry and Exit; Competition

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2018
Working Paper

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb

By: Chiara Farronato and Andrey Fradkin

We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers - peer hosts and hotels - who provide differentiated products. We estimate this model using data from... View Details

Keywords: Peer To Peer; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry

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Portrait Project

Sam Li

probably take me three minutes, but for Michael, it was like taking a stressful exam. What is a password security question? What is PayPal? It was too much. Computer technology disrupted his life without providing much benefit. We... View Details

2007
Working Paper

Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations

By: Feng Zhu and Marco Iansiti

This paper seeks to answer three questions. First, which drives the success of a platform, installed base, platform quality or consumer expectations? Second, when does a monopoly emerge in a platform-based market? Finally, when is a platform-based market socially... View Details

Keywords: Price; Network Effects; Digital Platforms; Monopoly; Quality; Competitive Advantage; Digital Platforms

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01 Mar 2015
News

New Idea: State of the Art

Photos courtesy of Cooper Hewitt, Smithsonian Design Museum On the subject of art’s relevance in the digital age, Scott Belsky (MBA 2008) has never been one to mince words. “Art institutions need to change the way we think about the... View Details

Keywords: Francis Storrs; Adobe; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Computer Systems Design and Related Services; Professional Services

01 Dec 2012
News

Alumni Book Briefs

military, legal, and humanitarian strategies. Brain Gain: Technology and the Quest for Digital Wisdom by Marc Prensky (MBA 1980) (Palgrave Macmillan) Both the human brain and View Details

Keywords: Broadcasting (except Internet); Information

01 Jun 2014
News

Feedback

THE DIGITAL BULLETIN For a few years now, we've been asking how you like to read your Bulletin, and unsurprisingly, many of you have told us you'd love to have a tablet edition. We've listened to your comments and are excited to announce... View Details

March 2020 (Revised June 2023)
Case

Scaling Nextdoor

By: Jeffrey F. Rayport, Thomas O. Jones and Jeff Huizinga

Nextdoor, striving to solidify its position as the leading global social media platform for neighborhoods, works to scale audience, geography, and revenue. View Details

Keywords: Platforms; Information Technology; Entrepreneurship; Growth and Development Strategy; Social Media; Digital Platforms

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