Communications Industry - Publications - Faculty & Research

September 1985 (Revised October 1989)
Case

05 Jul 2011
News

Driving Innovation

Stewart: Helping brands navigate the complexities of today’s media. Photo courtesy Bonita Stewart What can a high-flying, high-tech giant learn about marketing from an industry that is about as nuts-and-bolts as you can get? Plenty, if... View Details

Keywords: News, Library, Internet, and Other Services; Information

June 2013 (Revised February 2014)
Case

FanMode: Launching a Global Sports Venture

By: Shikhar Ghosh, William R. Kerr and Alexis Brownell

Neven Murugan is developing FanMode, an app that allows sports fans all over the world to broadcast their reactions in real time into stadiums where their team is playing. It also provides social networking across sports fans. The company is growing, and its founders... View Details

Keywords: App Development; Location Choices; Structure Of The Firm; Global; Entrepreneurship; Social Media; Sports Industry; Sports Industry; United Kingdom; South Africa

Citation

Educators

Purchase

14 Feb 2023
Blog Post

Recruiting During Uncertainty: How to Meet Students Where They Are

overwhelm . Finally, if your hiring outlook is a moving target, let candidates know. As much as you can, keep the lines of communication open as often and with as much specificity as you can . For more support in managing your hiring... View Details

Keywords: All Industries

01 Dec 2015
News

Golden State of Mind

commit to any single venture. “In my heart, I knew that I had to spread myself around a little bit more,” he recalls. The venture capital industry made that possible. In those first few years, he bummed an office from Technology Venture... View Details

Keywords: Julia Hanna

Web

Special Assistant to the CEO | Social Enterprise | Harvard Business School

organizations, including nearly three years in the New York City Mayor’s Office, Michael Alan Williams (MBA 2018) found his first post-MBA opportunity with The Kresge Foundation. “It was entirely serendipitous,” Michael says. “I intended to work in View Details

01 Sep 2007
News

How to Take a Stand On UBS and Climate Change

case UBS discovers that its stance on global warming lags behind industry competitors. UBS considers four options in its approach to global warming. First, it could do nothing and stabilize its emissions at the company’s 2005 levels with... View Details

Keywords: Julia Hanna; Colleges, Universities, and Professional Schools; Educational Services; Finance

Profile

Jillian Dorans

by so many of the top MBA programs. However, one project does not make an industry expert. I quickly learned I needed more experience, knowledge, and contacts to break into hospitality. I viewed an MBA as an opportunity to fill in those... View Details

Keywords: Services; Consulting

04 Oct 2024
In Practice

Research-Based Advice for the Seasonally Overwhelmed and Schedule Challenged

of September as the start of my year (even before I joined the HBS faculty) because many of the commitments in my portfolio were anchored to the academic calendar. Whether it was community chamber orchestras or semi-professional choirs,... View Details

Keywords: by Rachel Layne

Fast Answer

FIELD Global Immersion Resources: Boston

Where can I find industry, market, company information and news about Boston, MA? Industry and market research The industry and market research recommendations below will have data/analysis for the United... View Details

Web

Tyler Vo Archives | Social Enterprise

Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results Community Vitalization through the Arts: SE Summer Fellow Tyler Vo (MBA 2025) Tyler Vo... View Details

Web

Meralis T. Hood Archives | Social Enterprise

Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results Finding Community and Opportunities for Growth at The Upswell Forum Meralis T. Hood 22... View Details

Web

Emily Tekamp Archives | Social Enterprise

Curriculum Social Enterprise Student Club Social Entrepreneurship Summer Fellows Technology for Good Transformative Impact Tri-Sector Impact 1 Results Investing for Community and Capital Market Impact: SE Summer Fellow Emily Tekamp (MBA... View Details

01 Jun 2015
News

Faculty Q&A: Reemerging Technologies

Your research examines industries that once seemed doomed but have experienced a comeback. How does this happen? I did my dissertation work on the Swiss watch industry, and I looked at what it takes for a technology to reemerge. For over... View Details

Keywords: April White; Apparel Manufacturing; Manufacturing; Electrical Equipment, Appliance, and Component Manufacturing; Manufacturing; Printing and Related Support Activities; Manufacturing

Web

Social Media - Alumni

Social Media Social Media Social Home Creating Alumni Groups Connecting the HBS network Tips for creating alumni groups Want to help the HBS community connect around professional and social interests, events, or geography within social... View Details

01 Mar 2007
News

Winter Break Just Got Educational

different parts of the United States, focused on learning about an industry and job opportunities. “What’s different about the Immersion Programs is that they have a significant faculty-led educational component,” said HBS professor... View Details

Keywords: immersion; Colleges, Universities, and Professional Schools; Educational Services; Social Assistance; Health, Social Assistance; Corporate, Subsidiary, and Regional Managing Offices; Management

29 Apr 2008
Research Event

Venture Capital

and panel discussions and engaging in dialogue will stimulate further discussions, generate new ideas, and nurture the community of HBS graduates and others in the VC industry worldwide. What did your... View Details

Keywords: by Josh Lerner; Financial Services

01 Oct 2001
News

Industry-Related Clubs Offer Alumni a New Resource

In addition to the well-established network of HBS clubs in cities all over the world, a fairly recent development is the growing number of associations that have been formed around alumni interests. Over the past few years, two of these groups — the HBS Alumni... View Details

Keywords: Health, Social Assistance; Colleges, Universities, and Professional Schools; Educational Services

Profile

Ralph Johnson

Why did you want the MBA? After graduating from Hampton University, I went to work with Accenture—I thought I could work across different functions and industries to find my calling. But I ended up working exclusively in healthcare, and I... View Details

Keywords: Consulting

December 2010
Supplement

Ad Classification at Right Media — slide supplement

By: Benjamin Edelman

Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details

Keywords: Media; Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Advertising Industry; Advertising Industry