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  • 06 Mar 2025
  • HBS Seminar

Vivek Farias, MIT Sloan

  • April 2025
  • Teaching Note

Allbirds: Decarbonizing Fashion (A) and (B)

By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details
Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Competitive Advantage; Apparel and Accessories Industry; Fashion Industry; United States; California
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    Ray A. Goldberg

    A native of North Dakota, Dr. Goldberg received his A.B. from Harvard University in 1948, his MBA from the Harvard Graduate School of Business Administration in 1950 and his Ph.D. in Agricultural Economics from the University of Minnesota in 1952.

    ... View Details

    Keywords: retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing; retailing
    • 12 Feb 2018
    • Research & Ideas

    Customers at the Back of the Line Are Anxious—Can You Keep Them from Leaving?

    Nobody likes being last. We avoid picking the cheapest wine on the menu or the final donut in the box. “And we hate being picked last in gym class,” says Harvard Business School professor Ryan Buell. “Humans are very social creatures, and we are driven to compare... View Details
    Keywords: by Michael Blanding; Retail; Retail
    • 12 Nov 2012
    • Research & Ideas

    Pay Workers More So They Steal Less

    Bigger paychecks for retail employees could generate significant payoffs for employers by reducing worker theft and raising the level of moral behavior in the workforce, a new study shows. Tatiana Sandino, an associate professor in... View Details
    Keywords: by Kim Girard; Retail
    • 28 Jun 2021
    • Research & Ideas

    Keep or Cut Workers? How Companies Reacted to the COVID-19 Crisis

    employ 27 million workers, representing 38 percent of the total workforce of publicly traded American companies. The team studied a wide range of industries, from manufacturing, wholesale, and retail to finance, insurance, and... View Details
    Keywords: by Lane Lambert
    • 06 Feb 2020
    • Research & Ideas

    What We Learned from Reading Jeff Bezos’ Patents

    From an early age, Amazon founder Jeff Bezos had a passion for inventing. In The Everything Store: Jeff Bezos and the Age of Amazon, journalist Brad Stone wrote that even as a child, “Bezos had dreams of becoming an inventor like Thomas Edison, so his mother patiently... View Details
    Keywords: by Tricia Gregg and Boris Groysberg; Retail
    • January 2007 (Revised April 2011)
    • Case

    Farmacias Similares: Private and Public Health Care for the Base of the Pyramid in Mexico

    By: Michael Chu and Regina Garcia-Cuellar
    Farmacias Similares, serving Mexico's low-income sector, grew to $600 million sales and 3,400 drugstores while deep reforms to help the poor swept the public health system. Adjacent to each store, for $2 per visit, medical clinics provided access to doctors for 2.3... View Details
    Keywords: Private Sector; Public Sector; Health Care and Treatment; Growth and Development Strategy; Poverty; Retail Industry; Retail Industry; Mexico
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    • 12 Mar 2006
    • Research & Ideas

    New Research Explores Multi-Sided Markets

    School, defines these multi-sided markets as platforms that serve two or more distinct groups of customers who value each other's participation. Examples: EBay provides markets for both buyers and sellers, dating club clients are both men and women, shopping malls... View Details
    Keywords: by Sean Silverthorne; Technology
    • 28 Jul 2008
    • Research & Ideas

    Making the Decision to Franchise (or not)

    From neighborhood to neighborhood—even from block to block—customers have different tastes in the products they buy and the retail experience they find most enjoyable. As a business owner operating stores across multiple markets, is it... View Details
    Keywords: by Julia Hanna; Retail
    • 09 Jan 2012
    • Research & Ideas

    Location, Location, Location: The Strategy of Place

    where the retailer was able to outmaneuver mom-and-pop competitors. The management team again waited until they had developed enough resources before going head-to-head in suburban areas against big-box View Details
    Keywords: by Dina Gerdeman
    • April 2021
    • Article

    A Model of Multi-Pass Search: Price Search Across Stores and Time

    By: Navid Mojir and K. Sudhir
    In retail settings with price promotions, consumers often search across stores and time. However, the search literature typically only models one pass search across stores, ignoring revisits to stores; the choice literature using scanner data has modeled search across... View Details
    Keywords: Consumer Search; Multi-pass Search; Price Search; Store Search; Spatial Search; Temporal Search; Spatiotemporal Search; Dynamic Structural Models; MPEC; Price Promotions; Store Loyalty; Consumer Behavior; Price; Spending; Marketing; Mathematical Methods
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    • October 2018
    • Article

    The Operational Value of Social Media Information

    By: Ruomeng Cui, Santiago Gallino, Antonio Moreno and Dennis J. Zhang
    While the value of using social media information has been established in multiple business contexts, the field of operations and supply chain management have not yet explored the possibilities it offers in improving firms' operational decisions. This study attempts to... View Details
    Keywords: Machine Learning; Information; Sales; Forecasting and Prediction; Social Media
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    • October 2013 (Revised February 2019)
    • Teaching Note

    Red Hen Baking Company

    By: Richard Ruback, Royce Yudkoff and Lisa Paige
    The case explores the decision to expand in a small business setting. In 2007, the Red Hen Baking Company (RHB) was deciding whether to move from its cramped and inefficient Duxbury, Vermont facility to a new facility in nearby Middlesex, Vermont. It had been in... View Details
    Keywords: Entrepreneurship; Capital; Risk Management; Expansion
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    • 2012
    • Working Paper

    Entrepreneurship in the Natural Food and Beauty Categories Before 2000: Global Visions and Local Expressions

    By: Geoffrey Jones
    This working paper examines the creation of the global natural food and beauty categories before 2000. This is shown to have been a lengthy process of new category creation involving the exercise of entrepreneurial imagination. Pioneering entrepreneurs faced little... View Details
    Keywords: Marketing; Consumer Goods; Entrepreneurs; Environment; Food; Globalization; Business History; Agribusiness; Agriculture and Agribusiness Industry; Beauty and Cosmetics Industry; Consumer Products Industry; Food and Beverage Industry; Asia; Europe; Latin America; Middle East; North and Central America
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    • June 2012
    • Case

    Innovating at AT&T: Partnering to Lead the Broadband Revolution

    By: Lynda M. Applegate, Phillip Andrews and Kerry Herman
    In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141% to $13.2 billion and was forecast to reach $24.7 billion in 2015. At the same time, user demand for data was surging... View Details
    Keywords: Innovation ＆ Entrepreneurship; Team Leadership; Emerging Technologies; Business Models; Business To Business; Corporate Vision; Growth Strategy; Corporate Culture; Innovation and Invention; Corporate Entrepreneurship; Partners and Partnerships; Leadership; Mobile and Wireless Technology; Growth and Development Strategy; Globalized Firms and Management; Business Model; Technology Industry; United States
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    • 03 Dec 2014
    • HBS Seminar

    Ginger Jin, University of Maryland

    • Web

    Academics - Health Care

    interests in organizations that provide health care (e.g., hospitals, medical groups, retail clinics) or in firms that partner with, supply, consult to, or invest in such organizations (e.g., payers, biopharmaceutical and device... View Details
    • 05 Mar 2012
    • Research & Ideas

    Is JC Penney’s Makeover the Future of Retailing?

    tree. Johnson (HBS MBA'84) comes to Penney after more than a decade of leading Apple's retail effort, where his innovations included the Genius Bar. Johnson is also credited with making Target chic. This makes his launching of the new... View Details
    Keywords: by Kim Girard; Retail
    • 15 Jul 2013
    • Research & Ideas

    Five Imperatives for Improving Health Care

    we're seeing in all sectors of health care is some movement away from these centers and toward the periphery. So instead of people going to the downtown medical center they might go to a retail clinic. They might increasingly have their... View Details
    Keywords: by Carmen Nobel; Health