digital marketing - Publications - Faculty & Research

01 Sep 2014
News

Alumni and Faculty Books for September 2014

who might prefer guaranteed tax-free retirement income not subject to Wall Street market fluctuations. The Tanner Extraction by Frank X. Biasi (PMD 41, 1981) F.X. Biasi Falling in Love Backwards: An Unlikely Tale of Happily Ever After by... View Details

Keywords: faculty research; Alumni Research

29 May 2018
First Look

New Research and Ideas, May 29, 2018

data, yet sales have been flat for a decade during which marketing's appetite for data has exploded. Will the acquisition of a digital data onboarder LiveRamp give marketers what they want from a data... View Details

Keywords: Dina Gerdeman

01 Sep 2018
News

Your Keyboard Is Listening

Illustration by Chris Gash Illustration by Chris Gash For his latest venture, serial entrepreneur Jan Samzelius (MBA 1979) set out to eliminate one of the biggest annoyances of the digital era: hard-to-remember passwords. But along the... View Details

Keywords: April White

01 Mar 2005
News

Changing Lives One Computer at a Time

close the digital divide that exists in low-income communities where many families don't have a computer at home. "It's such a compelling idea," says Edward Olebe (MBA '99), who has coordinated the project for the HBSAAA in New York. "Not... View Details

Keywords: Margie Kelley; Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services

01 Sep 2009
News

Alumni Books

es-says by the cocreator of the first spreadsheet, VisiCalc. Bricklin discusses how people and technologies — cell phones, e-mail, digital cameras, and personal Web sites, among others — affect one another and how the technologies can be... View Details

June 2018 (Revised October 2018)
Teaching Note

Valuing Snap After the IPO Quiet Period (A), (B), and (C)

By: Marco Di Maggio and Benjamin C. Esty

Teaching Note for HBS Nos. 218-095, 218-096, and 218-116. View Details

Citation

Purchase

20 Feb 2019
News

Building an Ecosystem for African Entrepreneurs

in 2015, Sounouvou had recently launched Exportunity, a secure digital marketplace that connects African suppliers with buyers around the world. Through the company’s platform, farmers in Benin can sell their produce to a manufacturer in... View Details

Keywords: April White

01 Dec 2018
News

Case Study: Your Data, Your Health

otherwise take a decade to diagnose. But NextGen Jane is building more diseases into the pipelines. “There are so many understudied areas in women’s health we could explore,” Tariyal says. Illustration by Marcos Chin The Question: “The first test I bring to View Details

Keywords: Jen McFarland Flint

Web

Europe - Global Activities 2021

taken in parts of the EU to integrate newcomers into the job market by comparing Just Arrived with other job-matching platforms, including a competing Swedish venture, Novare Potential, as well as Socialbee in Germany, and Mygrants in... View Details

21 Nov 2016
Research & Ideas

It Matters That Your CEO Doesn't Know Much About Sales

negative-return activities requires good links with changing market realities. On average, companies spend 10 percent of revenues on selling activities—often much more in many B2B markets, he says. But if executives don’t understand the... View Details

Keywords: by Michael Blanding

30 Jun 2020
Book

Capitalism Is More at Risk Than Ever

updating the 10 disruptive forces identified in the first edition, showing how managers can address these challenges, and describing how public confidence in the market system could be rebuilt. The revised edition includes examples of... View Details

Keywords: by Martha Lagace

23 Sep 2024
Blog Post

2024 Summer Internships in Business & Environment

have led to their trajectory of becoming the largest utility by market cap in the U.S., underscoring their influence and leadership in the energy sector. Ines's role prior to HBS was Corporate Business Strategy at Mercado Libre... View Details

09 Dec 2015
Research Event

When Hosts Attack: The Competitive Threat of Online Platforms

application developers turn to the App Store for digital distribution. The platform providers are their selling partners, scraping off a little bit for themselves on each sale. It’s a great arrangement for small businesses—until their... View Details

Keywords: by Carmen Nobel; Retail; Technology; Web Services

22 Feb 2022
News

Turning Point: Ready or Not

and is an adjunct faculty member teaching digital marketing at NYU and Rutgers. He has shared stories of growing up in Dubai and Kuwait on RISK! and The Moth Radio Hour. View Details

Keywords: reflection; life experience; leadership

11 Sep 2018
News

Bringing Government Up to Code

means is by showing what's possible, that's all the work that we're actually building ourselves, so we're running digital services that are user-centered, they're simple, they're easy to use, they're data driven, and we're scaling those.... View Details

25 Aug 2022
News

Vision: To Go-Go

operations, analyzing what is already available for delivery in target markets and mining its own data to see what works and what doesn’t. “The industry is hard. You need tons of money to get started. Almost all restaurants go broke after... View Details

Keywords: Alexander Gelfand; entrepreneurship; foodtech; startup; Latin America

16 Dec 2020
News

A Creator in the Era of Disruption

talent. But there were positives to being a part of a very small ecosystem. Haryopratomo: One of the benefits of working in a market like Indonesia, back in 2008 and 2010 was that there were so many problems that were really foundational.... View Details

02 Jan 2007
Research & Ideas

Most Popular Articles of 2006

a fundamental rethinking of how entrepreneurship works. The Strategic Way to Go to Market Too often channel strategies develop at the last minute—when a product is ready to go to market. But this haphazard approach leaves a lot of... View Details

Keywords: by Sean Silverthorne

Web

Bringing the Next Pandemic Vaccine to Your Doorstep with MIMIX - Blog: Health Supplement

Practitioners Topics Topics Biotech/pharma Care Delivery Clinical Trials Digital Health Global Health Health Care Entrepreneurship Health Care Innovation Health Care Investment Health Care at HBS Insurance/payor Medical... View Details

Web

The Art of "Posting" - The Art of American Advertising

Education Alumni Baker Library Historical Collections Visual Resources More Exhibits Exhibition Gallery Research Links Site Credits The Art of American Advertising: The Art of “Posting” National Markets Advertising Products Trade Catalogs... View Details

Publications