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Show Results For
- All HBS Web
(9,626)
- People (41)
- News (3,263)
- Research (4,115)
- Events (42)
- Multimedia (163)
- Faculty Publications (2,882)
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- August 1991
- Case
Momenta Corp. (A)
Momenta is a one-month-old high-tech company founded by Kamran Elahian who has already helped found two other successful firms. Having faced problems of teamwork and communication before, Kamran is determined to establish the right corporate culture early on. Teaching... View Details
Bhide, Amar. "Momenta Corp. (A)." Harvard Business School Case 392-013, August 1991.
- 15 Nov 2021
- News
Putting Your Corporate Purpose to Work
- 14 Jan 2020
- Video
What You'll Learn in Courageous Leadership
- Web
Resumes & Cover Letters - Alumni
letter also conveys your personal communication style, tone, and professionalism. An effective employment letter should: Be targeted and personalized State why you are interested in the company Explain how you can fill a need Convey your... View Details
- June 18, 2019
- Article
Research: Investors Reward Companies That Talk Up Their Digital Initiatives
By: Suraj Srinivasan and Wilbur Chen
A study of how companies disclose their digital initiatives on earnings calls and written communications finds that more firms are using these technologies, that financial markets reward companies that disclose such initiatives, but that financial performance... View Details
Srinivasan, Suraj, and Wilbur Chen. "Research: Investors Reward Companies That Talk Up Their Digital Initiatives." Harvard Business Review (website) (June 18, 2019).
- September 2016
- Teaching Note
Nuclear Energy: An Answer to Climate Change?
By: Michael W. Toffel and Glen W. S. Dowell
This case asks students to take the perspective of a nuclear energy industry association whose objective is convincing politicians and the public about the merits of its industry. The association is considering whether to approach environmental nongovernmental... View Details
- November 2004 (Revised April 2009)
- Case
Launching the New MINI
By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
- 19 May 2015
- News
Small Business Lending: The World Has Changed
- 14 May 2011
- News
Nagging may have virtues in the office
- 13 Dec 2018
- News
Sustainable investing risks becoming a victim of its own success
- 05 Dec 2018
- News
6 Ways Traveling Makes You A Better Employee
- 23 Jan 2017
- News
Galaxy Note 7 Fires Caused by Battery and Design Flaws, Samsung Says
- 31 Oct 2022
- Video
Health Minute: Tracy Perry
- May 2004 (Revised March 2005)
- Case
Instant Messaging
By: David B. Yoffie and Deborah Freier
Explores the usage and technology of instant messaging (IM). IM enables two or more users to communicate almost instantaneously over the Internet with short, private text messages. Most IM service providers chose to remain proprietary and, therefore, a user of most IM... View Details
Keywords: Network Effects; Standards; Communication Technology; Mobile and Wireless Technology; Internet and the Web; Web Services Industry
Yoffie, David B., and Deborah Freier. "Instant Messaging." Harvard Business School Case 704-502, May 2004. (Revised March 2005.)
- 16 Feb 2024
- Research & Ideas
Is Your Workplace Biased Against Introverts?
Managers almost universally say they want to see passion in their employees. Yet sometimes, they can’t spot it when it’s right in front of them. Extroverted employees are more likely to be considered passionate compared to more introverted colleagues—even if it’s not... View Details
Keywords: by Ben Rand
- 5 PM – 6 PM EST, 16 Nov 2021
- Virtual Programming
Sisters in Solidarity
Join us for the final session in a pilot series of programming that will bring together HBS alumnae from underrepresented communities for connection, support, and alliance. This session will be a safe environment, affording attendees the space to inspire one another,... View Details
- November 2005 (Revised December 2006)
- Case
Jeanette Clough at Mount Auburn Hospital
Jeanette Clough, the CEO of Mt. Auburn Hospital, successfully leads a turnaround for the struggling local hospital. When she assumed leadership of Mt. Auburn in 1998, the hospital had recently suffered a $10 million loss. During her first six months, several members of... View Details
Keywords: Organizational Change and Adaptation; Change Management; Leading Change; Expansion; Health Care and Treatment; Business and Community Relations; Health Industry; Cambridge
Roberts, Laura Morgan, and Ayesha Kanji. "Jeanette Clough at Mount Auburn Hospital." Harvard Business School Case 406-068, November 2005. (Revised December 2006.)