Publications

SSRN

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Research Summary

My research draws upon social and cultural theories to address three important topics in marketing: branding strategy, organizing to deliver creative content, and cultural consumer behavior:

1)Branding Strategy: How are iconic brands built?

I have... View Details

May 2023 (Revised November 2023)
Case

Arcos Dorados: Decarbonizing McDonald’s in Latin America

By: George Serafeim, Michael W. Toffel, Jenyfeer Martinez Buitrago and Mariana Cal

This case describes the decarbonization strategy of Arcos Dorados—McDonald’s largest independent franchisee, operating in 20 countries and territories in Latin America and the Caribbean—and how the company measured its greenhouse gas (GHG) emissions, including those... View Details

Keywords: Environmental Accounting; Animal-Based Agribusiness; Plant-Based Agribusiness; Change Management; Forecasting and Prediction; Environmental Sustainability; Food; Growth Management; Supply Chain; Corporate Social Responsibility and Impact; Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Green Technology Industry; Consumer Products Industry; Latin America; North and Central America; South America

Keywords: Professor Amy C. Edmonson; Professor Boris Groysberg; Professor Josh Lerner; Teaching Fellow Ann Leamon; Professor Leslie A. Perlow; Professor of Management Practice Felda Hardymon;; social media; Finance

19 Nov 2015
Blog Post

Why We Recruit: Education Pioneers

successful in engaging with students and/or alumni at HBS? We’ve prioritized building personal, face-to-face relationships with HBS students through on-campus recruitment presentations and interview sessions. We also identify students who may be View Details

Keywords: Nonprofit / Government

01 Jun 2012
News

Faculty Books

engagement—that drove their organization when it was a start-up? The answer lies in the power of conversation. Professor Groysberg and his coauthor explore the promise of conversation-powered leadership, from the practice of talking straight (and listening well) to the... View Details

16 Apr 2018
Research & Ideas

Can Consumers Be Saved From Their Misguided Decisions?

iStock Consumers make regretable decisions every day, even though easily available information should convince them to do otherwise: Twenty-six percent of consumers choose Advil or other branded headache remedies when they walk into a pharmacy, instead of less... View Details

Keywords: by Rachel Layne; Consulting; Retail

14 Mar 2017
First Look

First Look at New Research, March 14

QE announcements in the United States. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52332 March–April 2017 Harvard Business Review What's the Value of a Like? Social Media Endorsements Don't Work the Way You Might... View Details

Keywords: Sean Silverthorne

Summer, 2021
Article

The Economics of Energy Efficiency in Developing Countries

By: Meredith Fowlie and Robyn C. Meeks

Almost all of the world’s energy demand growth is projected to occur in low- and medium-income countries (LMICs). Targeted energy efficiency investments have the potential to mitigate tensions between economic growth objectives and sustainable development commitments.... View Details

Keywords: Developing Countries and Economies; Energy; Energy Policy

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November 2020 (Revised February 2021)
Case

Wes Hall and the BlackNorth Initiative

By: Shikhar Ghosh, Marilyn Morgan Westner and Reza Satchu

Wes Hall founded Kingsdale Advisors and built it into one of Canada’s leading shareholder services and advisory firms. Influenced by the Black Lives Matter (BLM) movement and a series of social injustices—specifically the death of George Floyd in police custody—Hall... View Details

Keywords: Racism; Cultural Entrepreneurship; Social Entrepreneurship; Diversity; Race; Social Issues; Ethics; Canada; North America

February 2021 (Revised June 2023)
Case

Henry Ford: Changing the World

By: Robert Simons and Max Saffer

This case traces the rise of Henry Ford from a small farm in Michigan to the controlling shareholder of the Ford Motor Company. The case describes how Ford, as young man, acquired engineering skills and the risks he took as he built and marketed one of the first... View Details

Keywords: Technology; Entrepreneurship; Personal Characteristics; Business Startups; Management; Success; Values and Beliefs; Technological Innovation; Personal Development and Career; Auto Industry; United States; Michigan

July – August 2011
Article

Evolve (Again)

By: Rosabeth M. Kanter

Frenzy over social networks and interactive media can produce equally overhyped predictions that everything will change, not to mention money-losing investments in silly ventures. Separating enduring strategic lessons from the hype can help avoid a new crash. Hint: the... View Details

Keywords: Business Startups; Venture Capital; Investment; Technological Innovation; Organizational Change and Adaptation; Partners and Partnerships

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April 2024
Article

Fee Variation in Private Equity

By: Juliane Begenau and Emil N. Siriwardane

We study how investment fees vary within private-capital funds. Net-of-fee return clustering suggests that most funds have two tiers of fees, and we decompose differences across tiers into both management and performance-based fees. Managers of venture capital funds... View Details

Keywords: Pension Funds; Fee Dispersion; Search And Negotiation Frictions; Private Equity; Investment Funds

31 Aug 2020
What Do You Think?

Why Don’t More Organizations Understand the Power of Diversity and Inclusion?

organizations in the study are pulling away from the other two-thirds in diversity and inclusion, registering increasingly higher probabilities of being the most profitable. They are exhibiting progress in achieving greater gender and ethnic diversity, and increasingly... View Details

Keywords: by James Heskett

24 Mar 2009
Working Paper Summaries

Securing Jobs or the New Protectionism? Taxing the Overseas Activities of Multinational Firms

Keywords: by Mihir A. Desai

29 Jul 2021
Blog Post

Exploring the Intersection of Business & Health Care: Summer Fellow Derek Soled (MD/MBA 2022)

help others. The MBA and the case method in particular prepared me to thrive in this type of collaborative environment. How as the summer influenced your thinking on future involvement in social enterprise? Seeing the devastating View Details

October 1993
Case

Analyst's Dilemma (A), The

By: Joseph L. Badaracco Jr. and Jerry Useem

A young investment banker returns home one night to find that her roommate and best friend has been laid off from Universal Bank because Universal is shutting down its capital finance group. Her roommate makes her promise to keep this information confidential because... View Details

Keywords: Ethics; Values and Beliefs; Leveraged Buyouts; Conflict of Interests; Decision Choices and Conditions; Risk and Uncertainty

22 Nov 2011
First Look

First Look: November 22

unavailable at this time. Purchase this note:http://cb.hbsp.harvard.edu/cb/product/412057-PDF-ENG Sephora Direct: Investing in Social Media, Video, and Mobile Elie Ofek and Alison Berkley WagonfeldHarvard... View Details

Keywords: Sean Silverthorne

Article

Returnable Reciprocity: Returnable Gifts Are More Effective than Unreturnable Gifts at Promoting Virtuous Behaviors

By: J.J. Zlatev and Rogers, T.

Increasing virtuous behaviors, such as initiating healthy habits, is an important goal for policymakers and social scientists. To promote compliance with requests to perform virtuous behaviors, we study “returnable reciprocity.” Whereas traditional reciprocity involves... View Details

Keywords: Nudges; Reciprocity; Want-should Conflicts; Wellness; Health; Behavior; Change; Well-being

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Article

The Unintended Consequences of the Zero Lower Bound Policy

By: Marco Di Maggio and Marcin Kacperczyk

We study the impact of the zero lower bound interest rate policy on the industrial organization of the U.S. money fund industry. We find that in response to policies that maintain low interest rates, money funds change their product offerings by investing in riskier... View Details

Keywords: Quantitative Easing; Money Market Funds; Reaching For Yield; Risk Taking; Fund Exit; Unconventional Monetary Policy; Investment Funds; Interest Rates