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  • All HBS Web  (12,998)
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  • May 2001 (Revised February 2005)
  • Case

KONE: The MonoSpace Launch in Germany

By: Das Narayandas and Gordon Swartz
Focuses on the launch of a new elevator product in Germany. In 1996, global construction slumps and low differentiation among competitive offerings has led to significant price competition and margin erosion in the elevator industry. In these circumstances, KONE, one... View Details
Keywords: Machinery and Machining; Product Launch; Product Development; Construction Industry; Germany
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Narayandas, Das, and Gordon Swartz. "KONE: The MonoSpace Launch in Germany." Harvard Business School Case 501-070, May 2001. (Revised February 2005.)
  • February 1986 (Revised November 1989)
  • Case

Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (A)

By: David A. Garvin
Describes the evolution of a company's manufacturing strategy over an eight-year period. Copeland had pursued a strategy of building freestanding focused plants devoted to single processes or product lines, and then moving products from the home plant at Sidney, Ohio... View Details
Keywords: Factories, Labs, and Plants; Product; Production; Strategy; Restructuring; Geographic Location; Manufacturing Industry; Ohio
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Garvin, David A. "Copeland Corp.: Evolution of a Manufacturing Strategy--1975-82 (A)." Harvard Business School Case 686-088, February 1986. (Revised November 1989.)
  • March 1992
  • Case

Applied Materials

By: Steven C. Wheelwright
Describes three subsequent generations of product development effort at an equipment firm supplying the semiconductor industry. The firm is partway into the third generation development and must decide whether and how to accelerate product development to respond to... View Details
Keywords: Product Development; Competitive Strategy; Decision Making; Industry Structures; Industrial Products Industry; Industrial Products Industry
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Wheelwright, Steven C. "Applied Materials." Harvard Business School Case 692-078, March 1992.
  • March 2019 (Revised June 2019)
  • Case

Global Sourcing at Nike

By: Nien-hê Hsieh, Michael W. Toffel and Olivia Hull
This case explores the evolution of Nike’s global product sourcing strategy, in particular ongoing efforts to improve working conditions at its suppliers’ factories. When the case opens in July 2018, Vice President of Sourcing Amanda Tucker and her colleagues in Nike’s... View Details
Keywords: Sourcing; Factory Conditions; Trade; Geography; Geographic Scope; Globalized Firms and Management; Corporate Accountability; Corporate Governance; Governance Compliance; Collaborative Innovation and Invention; Innovation Strategy; Labor; Human Capital; Working Conditions; Supply Chain Management; Corporate Social Responsibility and Impact; Organizational Change and Adaptation; Labor and Management Relations; Complexity; Sports Industry; Fashion Industry; Oregon; Portland; Asia; North and Central America
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Hsieh, Nien-hê, Michael W. Toffel, and Olivia Hull. "Global Sourcing at Nike." Harvard Business School Case 619-008, March 2019. (Revised June 2019.)
  • January 1995
  • Case

Understanding User Needs

By: Marco Iansiti and Ellen Stein
Presents an introduction to methods for understanding user needs in product development. Describes a number of techniques including the use of focus groups, interviews, questionnaires, the Kano method, Lead User analysis, the Product Value matrix, OFD, etc. Provides a... View Details
Keywords: Customer Satisfaction; Customer Value and Value Chain; Product Development; Mathematical Methods
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Iansiti, Marco, and Ellen Stein. "Understanding User Needs." Harvard Business School Case 695-051, January 1995.
  • 2010
  • Working Paper

Quality Provision, Expected Firm Altruism and Brand Extensions

By: Julio J. Rotemberg
This paper studies quality choice in a model where consumers expect firms to act altruistically. It is shown that, under plausible assumptions regarding this altruism and the reaction of consumers to firms that demonstrate insufficient altruism, existing firms (or... View Details
Keywords: Brands and Branding; Consumer Behavior; Product Development; Corporate Social Responsibility and Impact; Quality; Mathematical Methods
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Rotemberg, Julio J. "Quality Provision, Expected Firm Altruism and Brand Extensions." NBER Working Paper Series, No. 15635, January 2010.
  • 14 Mar 2019
  • Cold Call Podcast

How Helena Rubinstein Used Tall Tales to Turn Cosmetics into a Luxury Brand

Keywords: Re: Geoffrey G. Jones; Beauty & Cosmetics
  • December 2023
  • Article

What Can Stockouts Tell Us About Inflation? Evidence from Online Micro Data

By: Alberto Cavallo and Oleksiy Kryvtsov
We use a detailed micro dataset on product availability and stockouts to construct a direct high-frequency measure of consumer product shortages during the 2020-2022 pandemic. We document a widespread multi-fold rise in stockouts in nearly all sectors early in the... View Details
Keywords: Prices; Stockouts; Inventories; Supply Disruptions; COVID-19 Pandemic; Supply Chain; Product; Demand and Consumers
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Cavallo, Alberto, and Oleksiy Kryvtsov. "What Can Stockouts Tell Us About Inflation? Evidence from Online Micro Data." Journal of International Economics 146 (December 2023).
  • 11 Aug 2021
  • Blog Post

The Equity Network: How HBS Helped Me Launch a Tech-Enabled Social Enterprise

Kristina Hu is from the Class of 2022 and a proud member of Section H. After graduating from Harvard College in 2016, she worked in investment banking at Morgan Stanley before pivoting into tech, eventually becoming a product manager at... View Details
  • April 1993 (Revised December 1993)
  • Case

NEC

By: Marco Iansiti
Investigates product development practices at NEC. The company provides an intriguing example of how to build capability through a stream of product development projects. Focuses in detail on an engineering group that develops the core component of its line of... View Details
Keywords: Product Development; Product Design; Innovation and Invention; Innovation and Management; Collaborative Innovation and Invention; Technological Innovation; Management Analysis, Tools, and Techniques; Information Technology; Factories, Labs, and Plants; Information Technology Industry
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Iansiti, Marco. "NEC." Harvard Business School Case 693-095, April 1993. (Revised December 1993.)
  • 2023
  • Working Paper

Global Supply Chains: The Looming 'Great Reallocation'

By: Laura Alfaro and Davin Chor
Global supply chains have come under unprecedented stress as a result of U.S.-China trade tensions, the COVID-19 pandemic, and geopolitical shocks. We document shifts in the pattern of U.S. participation in global value chains over the last four decades, in terms of... View Details
Keywords: Supply Chain; International Relations; Trade; Globalized Markets and Industries
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Alfaro, Laura, and Davin Chor. "Global Supply Chains: The Looming 'Great Reallocation'." Harvard Business School Working Paper, No. 24-012, August 2023. (in proceedings Jackson Hole Symposium, 2023 (also NBER WP 31661). See feature in NBER Digest, Nov (2023): Economics, Politics, and the Evolution of Global Supply Chains.)
  • December 2022
  • Technical Note

Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework

By: George Serafeim
The transition to a low carbon economy introduces many risks and opportunities for businesses. Risks emerge from regulatory actions, such as carbon taxes and cap and trade systems, technological innovation that develop alternatives for customers making existing... View Details
Keywords: Risk Assessment; Opportunities; Environmental Sustainability; Carbon Footprint; Risk Management; Competitive Dynamics; Business Analysis; Climate Change; Accounting; Finance; Valuation; Business and Shareholder Relations; Technological Innovation; Transition; Product Positioning; Renewable Energy; Analysis
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Serafeim, George. "Risks and Opportunities from the Transition to a Low Carbon Economy: A Business Analysis Framework." Harvard Business School Technical Note 123-014, December 2022.
  • April 2018
  • Case

Ferrari

By: Stefan Thomke, Elena Corsi and Ashok Nimgade
Ferrari is among the world’s most powerful brands, but how the company operates has remained mysterious. The case reveals the inner workings of the company—the Ferrari Way—from the way it designs, produces, and markets its cars, to how its leadership team is driving... View Details
Keywords: Growth; Innovation; Technology Adoption; Product Design; Business Strategy; Technological Innovation; Operations; Management; Growth and Development; Auto Industry
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Thomke, Stefan, Elena Corsi, and Ashok Nimgade. "Ferrari." Harvard Business School Case 618-047, April 2018.
  • February 2003 (Revised February 2006)
  • Case

Precise Software Solutions

When and how should a firm introduce an innovative new product? Introduce too early and functionality may not be there, too late and strong competition might appear. Precise Software Solutions, headquartered in Westwood, MA, is a small, growing company with a... View Details
Keywords: Applications and Software; Product Launch; Innovation and Invention; Product Development; Sales; Information Technology Industry; Massachusetts
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Godes, David B. "Precise Software Solutions." Harvard Business School Case 503-064, February 2003. (Revised February 2006.)
  • November 1995 (Revised June 1997)
  • Case

Northern Telecom (A): AdVantage & DisadVantage

By: Robert J. Dolan and Sylvie Ryckebusch
Mike Ennis, general manager of Northern Telecom's Business Products Division, recommends a new solution for replacing Vantage, an unsuccessful product for Northern Telecom. The case documents in detail the voice of the customer. Students are required to discuss the... View Details
Keywords: Demand and Consumers; Product Launch; Management Teams; Product Development; Telecommunications Industry; Canada
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Dolan, Robert J., and Sylvie Ryckebusch. "Northern Telecom (A): AdVantage & DisadVantage." Harvard Business School Case 596-063, November 1995. (Revised June 1997.)
  • 2012
  • Working Paper

Componential Theory of Creativity

By: Teresa M. Amabile
The componential theory of creativity is a comprehensive model of the social and psychological components necessary for an individual to produce creative work. The theory is grounded in a definition of creativity as the production of ideas or outcomes that are both... View Details
Keywords: Creativity; Theory; Social Psychology; Organizational Culture
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Amabile, Teresa M. "Componential Theory of Creativity." Harvard Business School Working Paper, No. 12-096, April 2012.
  • December 1994 (Revised January 1995)
  • Case

Zoll Medical Corporation (A)

When is a product ready for the market? In this case, engineers present a prototype medical device product to the CEO for approval. The product, developed under a tight deadline, is essentially identical to the main competitor's product, but that competitor is... View Details
Keywords: Innovation and Management; Product Development; Medical Devices and Supplies Industry
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Teisberg, Elizabeth O., and James Leonard. "Zoll Medical Corporation (A)." Harvard Business School Case 795-053, December 1994. (Revised January 1995.)
  • February 2024
  • Supplement

Seeds of Innovation: GALY’s Quest to Cultivate the Future of Agriculture in the Lab

By: George Serafeim
In 2023, Luciano Bueno, CEO and founder of plant cell culture agriculture company GALY, was considering the best path forward for his company as he planned to pitch Series B investors. GALY, founded in 2019, aimed to produce cotton and other crops from cells grown in... View Details
Keywords: Business Model; Green Technology; Goods and Commodities; Growth and Development Strategy; Science-Based Business; Entrepreneurship; Plant-Based Agribusiness; Business Startups; Decisions; Technological Innovation; Production; Entrepreneurial Finance; Agriculture and Agribusiness Industry; Technology Industry; Boston; Sao Paulo
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Serafeim, George. "Seeds of Innovation: GALY's Quest to Cultivate the Future of Agriculture in the Lab." Harvard Business School Multimedia/Video Supplement 124-705, February 2024.
  • October 2010 (Revised June 2014)
  • Case

Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard

By: Robert S. Kaplan and Ricardo Reisen de Pinho
A new management team at VW do Brazil develops and deploys a strategy map and Balanced Scorecard to accomplish a turnaround and cultural change after eight consecutive years of financial losses and market share declines. The team uses the strategy map to align... View Details
Keywords: Business Cycles; Developing Countries and Economies; Management Teams; Leadership; Balanced Scorecard; Strategic Planning; Balance and Stability; Motivation and Incentives; Communication Strategy; Competitive Advantage; Auto Industry; Brazil; Germany
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Kaplan, Robert S., and Ricardo Reisen de Pinho. "Volkswagen do Brasil: Driving Strategy with the Balanced Scorecard." Harvard Business School Case 111-049, October 2010. (Revised June 2014.)
  • 27 Sep 2024
  • Research & Ideas

Charting 'Cheapflation': How Budget Brands Got So Pricey

Surging inflation drove many consumers to cheaper brands or lower-quality products, but new data suggests that switching might not have saved them as much as they might have expected. During the most recent period of high inflation, prices of the least expensive View Details
Keywords: by Ana Elena Azpúrua
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