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  • August 2018 (Revised February 2023)
  • Case

Hubble Contact Lenses: Data Driven Direct-to-Consumer Marketing

By: Jill Avery and Ayelet Israeli
As its Series A extension round approaches, the founders of Hubble, a subscription-based, social-media fueled, direct-to-consumer (DTC) brand of contact lenses, are reflecting on the marketing strategies that have taken them to a valuation of $200 million and debating... View Details
Keywords: DTC; Direct To Consumer Marketing; Health Care; Mobile; Attribution; Experimentation; Experiments; Churn/retention; Customer Lifetime Value; Internet Marketing; Big Data; Analytics; A/B Testing; CRM; Advertising; Marketing; Marketing Channels; Marketing Strategy; Media; Brands and Branding; Marketing Communications; Digital Marketing; Consumer Behavior; Acquisition; Growth and Development Strategy; Customer Focus and Relationships; Social Media; E-commerce; Analytics and Data Science; Health Industry; Consumer Products Industry; United States; North America; Europe
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  • Web

Courses - Entrepreneurship

(also listed under Finance) Paul Gompers Spring 2024 Q3Q4 3.0 Field Course: Business of the Arts (also listed under Marketing and General Management) Rohit Deshpande Henry McGee Spring 2024 Q3Q4 3.0 Field Course: Entrepreneurship through... View Details
  • Web

Rock Summer Fellows - Entrepreneurship

Acquisition (ETA) are encouraged to find internships with search funds and apply to the General Summer Fellows Joiner track. Rock Summer Fellows does not support an ETA pathway through the Founder track.... View Details
  • August 2024
  • Case

Oculii

By: Andy Wu and Lucas Defilippo
It was a bright June day in 2016. Steven Hong, co-founder and COO of Oculii had just signed a letter of intent agreeing to a 51% stake acquisition by Nexteer Automotive, a global steering and driveline supplier company that developed advanced driver assistance systems... View Details
Keywords: Automotive; Autonomous Vehicles; Wireless Communications; Mergers and Acquisitions; Communication Intention and Meaning; Intellectual Property; Growth Management; Negotiation Deal; Supply Chain; Auto Industry; Technology Industry
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  • Web

South Asia - Global

Anjali has co-authored several case studies such as Aadhaar: India’s ‘Unique Identification’ System, TeamLease: Putting India to Work (II) Legally; Pratham – Every Child in School and Learning Well; Naina Lal Kidwai: Investing in Her... View Details
  • Web

Finance Curriculum - Faculty & Research

Finance Overview Faculty Curriculum Seminars & Conferences Awards & Honors Doctoral Students MBA Required Curriculum (FIRST YEAR) Finance I This course examines the role of finance in supporting the functional areas of a firm, and fosters... View Details
  • 03 Oct 2013
  • HBS Seminar

Yanbo Wang, Boston University

  • April 2006 (Revised September 2009)
  • Case

BYD Company, Ltd.

By: Robert S. Huckman and Alan D. MacCormack
Considers whether BYD Co., Ltd., the largest Chinese maker of rechargeable batteries, should enter the Chinese automobile industry by acquiring Qinchuan Auto, a state-owned car manufacturer. Set just after BYD's initial public offering on the Hong Kong Stock Exchange... View Details
Keywords: Mergers and Acquisitions; Labor; Production; Competitive Advantage; Diversification; Auto Industry; Battery Industry; Manufacturing Industry; China
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  • Web

Connect with Clubs - Recruiting

Hire Talent Connect with Clubs Hire Talent Connect with Clubs Partner with a HBS Student Club Reach targeted groups of students by connecting with over 50 career-related student clubs. Work with club leaders to sponsor events, advertise job opportunities, View Details
  • 01 Sep 2023
  • News

Money Does Grow on (Family) Trees

For 17 years, Andre Kearns (MBA 1999) has been tracing his family tree. One by one, he has added branches, grounding himself in a long and sometimes complicated lineage. Through family stories, forgotten heirlooms, and vital records, Kearns has traveled back through... View Details
Keywords: April White; Illustrations by Fabio Consoli; News, Library, Internet, and Other Services; Information
  • Web

Global Impact of the Collapse | Baker Library | Bloomberg Center | Harvard Business School

corporate mergers, the sale and acquisition of companies, and investment portfolios for individuals, foundations, endowments, and pension funds.... View Details
  • 07 Jul 2003
  • Research & Ideas

4+2 = Sustained Business Success

essential, but companies that can master mergers and acquisitions can also be winners. Enter new businesses that leverage existing customer relationships View Details
Keywords: by Nitin Nohria, William Joyce & Bruce Roberson
  • 2018
  • Working Paper

Reverse the Curse of the Top-5

By: Robert S. Kaplan
The past 40 years has seen a large increase in the number of articles submitted to journals ranked in the top-5 of their discipline. This increase is the rational response, by faculty, to the overweighting of publications in these journals by university promotions and... View Details
Keywords: Information Publishing; Journals and Magazines; Power and Influence; Research
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    David A. Thomas

    David Thomas is H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School.  His research addresses issues related to executive development, cultural diversity in organizations, leadership and organizational change.  He recently served as a... View Details

    Keywords: biotechnology; consulting; consumer products; education industry; financial services; media
    • May 21, 2020
    • Editorial

    Primary Care Is Hurting: Why Aren't Private Insurers Pitching In?

    By: Leemore S. Dafny and J. Michael McWilliams
    Primary care clinicians are the front line for patients with suspected infection. We rely on them to diagnose, triage, and manage patients with potential or confirmed COVID infections. They are also responsible for keeping non-COVID medical conditions under control... View Details
    Keywords: COVID-19; Primary Care; Health Pandemics; Health Care and Treatment; Financial Condition; Insurance
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    • December 2008 (Revised February 2011)
    • Case

    Evan Williams: From Blogger to Odeo (A)

    By: Noam T. Wasserman and Louis-Philippe Maurice
    For several months, founder-CEO Evan Williams has felt trapped, unable to control Odeo and its strategic direction. He longs for the "simple" days of Blogger, the previous venture he had co-founded. Although his Blogger experiences had included a major blow-up with his... View Details
    Keywords: Mergers and Acquisitions; Business Startups; Decision Choices and Conditions; Entrepreneurship; Venture Capital; Information Technology Industry
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    • 01 Mar 2024
    • News

    In Harmony

    Kim at Seoul’s government-built Hoehyeon “Citizens’ Apartments.” Opened in 1970, it stands as a reminder of a Korea from a very different era. Like so many South Koreans of a certain age, Michael ByungJu Kim (MBA 1990) lives in a country where the past lingers,... View Details
    Keywords: Julia Hanna; photographs by Jun Michael Park; private equity; fiction; financial crisis; leadership; Korea
    • August 2007 (Revised September 2007)
    • Case

    Gome: Bidding for China Paradise

    Gome, China's largest electronics retailer, has the opportunity to acquire China Paradise, the number three player in the Chinese electronic retailer industry. This happened in the general context of a great market development and potential consolidation of the... View Details
    Keywords: Acquisition; Trade; Market Entry and Exit; Performance; Opportunities; Competition; Consolidation; Corporate Strategy; Electronics Industry; Retail Industry; China
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    • 24 Apr 2017
    • Op-Ed

    Op-Ed: Courage: The Defining Characteristic of Great Leaders

    transforming both enterprises and creating a formidable competitor for Medtronic. I didn’t have the courage to accept short-term risk to create long-term gain. It took Medtronic two decades of expensive research View Details
    Keywords: by Bill George; Auto; Food & Beverage
    • 03 Oct 2005
    • Research & Ideas

    The Truck Driver Who Reinvented Shipping

    was based in Alabama and had shipping and docking rights in prime eastern port cities. Buying Pan-Atlantic for $7 million, McLean noted that the acquisition would "permit... View Details
    Keywords: by Anthony J. Mayo & Nitin Nohria; Manufacturing; Transportation; Aerospace