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Show Results For
- All HBS Web
(3,055)
- People (7)
- News (904)
- Research (1,668)
- Events (10)
- Multimedia (16)
- Faculty Publications (841)
- 23 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part Two
to bring their offerings to large numbers of people, to make a market for prestige cosmetics, specialty coffee, and made-to-order PCs at moments when these products were new. In starting out, each of these entrepreneurs believed—and this... View Details
Keywords: by Martha Lagace
- 01 Mar 2011
- News
Snappy Salute
he can’t get to a gym while traveling.” Pinchuk, who joined Snap-on in 2002 from Carrier Corp., told the Journal Sentinel that while China will eventually be a big market for his auto-repair tools, right now the Chinese automotive fleet... View Details
- 08 Dec 2003
- Research & Ideas
Why Europe Lags in Pharmaceuticals and Biotech
Bastianelli said. Also missing are the partnerships between academic and business communities that are common in the States, added Thomas G. Wellner, executive director of marketing at Eli Lilly and... View Details
- 20 Oct 2020
- Blog Post
Exploring Technology and Public Impact Through the HBS/HKS Joint Degree Program
developing the company’s marketing and communications strategy around artificial intelligence (AI). I later spent several months on rotation with Google’s Public Policy team, where I helped to develop and... View Details
- 26 Feb 2013
- First Look
First Look: Feb. 26
case:http://hbr.org/search/213070-PDF-ENG Marketing Communications Teixeira, Thales S. Harvard Business School Case 513-041 This note identifies the main issues involved in the effective management of the... View Details
Keywords: Sean Silverthorne
- 16 Apr 2001
- Research & Ideas
Brand Power from Wedgwood to Dell: Part One
when he began his own pottery workshop in 1759. Nevertheless, each of the three, she writes, instinctively grasped the fundamentals of earning long-term customer trust and loyalty. Effective brand creation and management have a vital interactive component, and this... View Details
Keywords: by Martha Lagace
- 12 May 2016
- News
Drawing Connections Between Business and Art
the same time expanding the art appreciation of the staff members,” he says. “We have no market for contemporary art by young artists here,” notes Shibayama, who also teaches the business of art at two Japanese universities. “We have... View Details
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This slide deck provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
- November 2022 (Revised March 2023)
- Supplement
JUUL and the Vaping Revolution: A 2022 Update
By: Michael W. Toffel and Sarah Mehta
This case provides a brief update (2019-2022) on the rise and fall of JUUL Labs, the maker of the popular JUUL e-cigarette. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Government Regulation; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Technology Industry; California
Toffel, Michael W., and Sarah Mehta. "JUUL and the Vaping Revolution: A 2022 Update." Harvard Business School Supplement 623-011, November 2022. (Revised March 2023.)
- 18 May 2017
- News
Pioneer Spirit
secretary has continued to be a blessing, as I’ve been in the middle of communications between members of our class and HBS for the past 40 years.” Freeman returned to the company after HBS, but after five years decided to put the... View Details
Keywords: Constantine von Hoffman
- 25 Apr 2014
- News
Piloting new career horizons for women in aviation
Jeanette Eaton (PMD 72, 1997) is helping a new generation of women take flight. As an executive for Global Business, Commercial Systems, and Services at Sikorsky Aircraft Corporation in Connecticut, she advocates for youth, especially girls, who are considering careers... View Details
- 01 Mar 2007
- News
Latin American Conference
in Latin America. Speakers addressed the general lack of understanding of the region’s business dynamics and the worrying lag in competitiveness relative to emerging markets in China and India. The conference was sponsored by the HBS Club... View Details
- 2011
- Other Unpublished Work
Height Taken but Worth Unknown: Valuation as an Institutional Process
By: R. Daniel Wadhwani and Mukti Khaire
Drawing on research from organizational studies, sociology, history, and anthropology, we develop a framework for understanding valuation as an institutional process in markets. We posit that three institutional elements—categories, criteria, and standards—are integral... View Details
- 01 Jun 2011
- News
America the Unequal
Norton teaches in the Marketing Unit and is cowriting a book on money and happiness. This article first appeared as a New York Times blog post on March 22, 2011. View Details
- Web
5.2 Use of Harvard Name & Logo | MBA
for Harvard Business School are found on the Marketing & Communications Brand & Style Guide website . Policies & Guidelines The Harvard University Office for Technology and Trademark and Licensing must... View Details
- 01 Mar 2008
- News
India is more Transparent
China, can I believe the financial information in a company’s annual report? “Not really, I say. The annual report does not serve the purpose it does in market economies, that is, to communicate reliable... View Details
- Web
Departments | Employment
comprised of several areas, including: Development (includes fund raisers, researchers and stewardship) Alumni Relations (includes Alumni Clubs, professional career and development advisors, reunions and events teams) Alumni Marketing &... View Details
- 01 Mar 2006
- News
End of Campaign Celebrated
Harvard Business School. Close to 200 members of the HBS community took part in the event, which highlighted the impact of the campaign on the School and paid tribute to the leadership of former Dean Kim B. Clark and his wife, Sue. The... View Details
- 01 Nov 2018
- News
Showing Girls the Possibilities
Ann Fudge (MBA 1977) is the former chairman and CEO of marketing giant Young & Rubicam Brands and serves on a number of corporate boards. In this interview, she talks about another, more personal focus of her efforts and energies. “If I... View Details
- Career Coach
Doug Lester
expertise in helping the people he coaches craft a work-life narrative that is relevant and compelling to networks, future colleagues and key decision-makers. He coaches students and alumni with a wide variety of interests, with an emphasis on View Details