Publications

01 Mar 2012
News

How to Close the Health Gap

hepatitis B from $20 to $1. “Close to consumers, they understand the local market and health-delivery infrastructure,” write Daar and Singer. “They have the potential to invent and develop drugs at far lower cost than northern biotechs... View Details

Keywords: Sean Silverthorne; Ambulatory Health Care Services; Health, Social Assistance; Publishing Industries (except Internet); Information

26 Aug 2016
News

Improving Wellness Through Better Nutrition

With a background in consumer health care at Johnson & Johnson, when Beth Burrough (MBA 1991) joined Mom’s Meals Nourishcare as a partner and chief marketing officer in 2006, she already understood the company’s potential to improve the... View Details

January 2015 (Revised October 2018)
Case

Nasty Gals Do It Better

By: David Collis, Diane Chang, Matthew Shaffer and Ashley Hartman

In 2006, Sophia Amoruso started Nasty Gal, an eBay boutique selling vintage clothes. With a strong sense of style and personality, Amoruso poured herself into building the brand and developing relationships with her customers—typically the slightly edgy 18–24 year old.... View Details

Keywords: Business Growth; Brand Management; Online Retail; Clothing; Apparel; Expansion; Growth and Development Strategy; Brands and Branding; Management; Marketing Strategy; Strategic Planning; Social Media; E-commerce; Digital Marketing; Retail Industry; Apparel and Accessories Industry; United States

22 Dec 2015
News

Cahill to Lead HBS External Relations

has assumed a new role as Strategic Advisor, External Relations. As executive director, Cahill is responsible for managing all aspects of the School’s alumni relations, development, and alumni marketing and View Details

14 Oct 2013
Research & Ideas

Blockbuster! Why Star Power Works

makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation

27 Nov 2017
Research & Ideas

Beware the Lasting Impression of a 'Temporary' Selfie

llSource: iStock Think that probably inappropriate Snapchat selfie is safe from leaking into your professional life because it disappears? Think again. Features on some communication apps like Snapchat and Instagram Stories allow you to... View Details

Keywords: by Rachel Layne

19 Jun 2013
News

Your Guide to Social Enterprise

poverty, inequality, access, and opportunity are deeply economic and political, and often persist even when the right laws are in place because of market or government failure." The chance to study with Rosabeth Moss Kanter, Jim Austin,... View Details

Keywords: Religious, Grantmaking, Civic, Professional, and Similar Organizations; Personal Services; Management, Scientific, and Technical Consulting Services; Professional Services

01 Sep 2003
News

Alumni Bookshelf

leaders. Brand Aid by Brad VanAuken (MBA ’84) (American Management Association) This reference guide is aimed at solving tough branding problems and strengthening marketing position. VanAuken offers solutions to pressing problems facing... View Details

Keywords: Publishing Industries (except Internet); Information

23 Apr 2018
News

Sowing the Seeds of Leadership

Foods Market regularly stocks EARTH’s bananas, dried fruits, and cobranded coffee. Outreach and Impact In his current role, Condo spends about half of his time on the road, meeting with members of the school’s extended View Details

Keywords: Deborah Blagg

07 Dec 1999
Research & Ideas

Henry Heinz and Brand Creation in the Late Nineteenth Century

efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details

Keywords: by Nancy F. Koehn

May 2020 (Revised July 2020)
Teaching Note

Brand Activism: Nike and Colin Kaepernick

By: Jill Avery and Koen Pauwels

Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details

Keywords: Marketing; Brands and Branding; Advertising; Advertising Campaigns; Marketing Strategy; Marketing Communications; Corporate Social Responsibility and Impact; Consumer Products Industry; Sports Industry; United States; North America

May 2008 (Revised March 2010)
Case

Palm (A): The Debate on Licensing Palm's OS (1997)

By: Ramon Casadesus-Masanell, Kevin Boudreau and Jordan Mitchell

This case series looks at three important inflection points in Palm's history that relate to decisions about its platform: when the company was debating whether to open its operating system (OS) for licensing to third-party hardware manufacturers; 2001, when the... View Details

Keywords: Business Model; Debates; Decisions; Innovation and Invention; Product Launch; Production; Competition; Value Creation; Information Technology Industry

29 Apr 2016
News

The First Five Years: Kelly McKenna (MBA 2015)

stay patient. There is so much we want to and could do, but there are only so many hours in a day.” Why should companies consider purchasing art from ArtLifting? "Oftentimes, companies come to us when they're already in the market for... View Details

20 Feb 2013
News

Thanking Veterans Online

Veterans Affairs benefits, Hall and fellow Army Ranger Matthew Thompson (MBA 2010) sought to create a business that would help veterans receive the benefits they deserve. The result was TroopSwap, an online source for discounts and other goodies that companies extend... View Details

Keywords: veterans; identity; Advertising, Public Relations, and Related Services; Professional Services; Retail Trade

Article

Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption

By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely

Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details

Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry

22 Jul 2015
News

Supporting a Return to Work for Women Execs

them really became a full-time career.” This was in the 1990s, when Gould had a management position in marketing and strategy at Reuters and before family-friendly HR policies, such as job-sharing, had caught on with many companies. She... View Details

Keywords: Constantine von Hoffman; Goldman Sachs; Reuters; Management, Scientific, and Technical Consulting Services; Professional Services

March 2021 (Revised January 2022)
Case

Philips: Redefining Telehealth

By: Regina E. Herzlinger, Alec Petersen, Natalie Kindred and Sara M. McKinley

As one of the world’s largest healthcare companies, Philips sought to reach beyond the walls of the hospital and expand its hospital-to-home program to gain future competitive advantage through technology solutions combining predictive analytics with care delivery. By... View Details