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Show Results For
- All HBS Web
(3,057)
- People (7)
- News (903)
- Research (1,669)
- Events (10)
- Multimedia (16)
- Faculty Publications (844)
- 11 Apr 2018
- News
The First Five Years: Regan Turner (MBA 2013)
communities and to do so with a great team of people. I saw that The Mission Continues was hiring, and because they do that type of work with veterans, the job seemed like a perfect fit. I couldn’t pass up the opportunity, so I reached... View Details
- 01 Jun 2016
- News
Alumni and Faculty Books for June 2016
drug trade in North America for a new TV documentary series. Local Color by Gwen Keane (PMD 50) (High Tide Publications) Based on her experiences growing up in a farm community in the 1950s, Keane describes an undeveloped area where... View Details
- April 2011
- Case
Shimano: The Intel of the Bicycle Business
By: Hirotaka Takeuchi and Carin-Isabel Knoop
Shimano, known as the Intel of the bicycle business, is contemplating on investing in a new growth market, namely the comfort bicycle market. View Details
- 01 Aug 2001
- News
Cleveland Global Alumni Conference a Sold-Out Success
marketing in the early stages of a drug's development. In a lunchtime address, Jacques Nasser, president and CEO of Ford Motor Company, touched on a number of experiences from his 33 years at the auto giant, including what he referred to... View Details
- 18 Apr 2022
- News
Book Smart
comprehension skills. The data the organization collects—e.g., what’s interesting to young readers and how they access such books—is then shared with its partner organizations and publishers, to tap into and strengthen new global markets... View Details
- 25 Apr 2016
- News
Trail Blazer
finds such gratification in the 47-mile bike and pedestrian route soon to connect the six-city region. It will be a legacy enjoyed by generations. “It’s very psychically rewarding,” he says. “It’s so much fun to be involved in something the entire View Details
- 15 Jun 2021
- News
HBS Addresses Racial Equity
its campus, the School acted quickly to address another critical challenge, one underscored by the murder of George Floyd and other highly publicized incidents of racial injustice in the United States: How does HBS create a culture and an environment where all members... View Details
Keywords: Jennifer Gillespie
- 01 Feb 2001
- News
New Fitzhugh Professorship Celebrated
position by establishing the black community as a lucrative mass market and by developing the concept of targeted marketing in corporate America. Known throughout his life as a... View Details
- May 2019
- Teaching Note
JUUL and the Vaping Revolution
By: Michael W. Toffel, Trevor Fetter, John Masko and Sarah Mehta
Teaching Note for HBS No. 619-006. View Details
Keywords: Electronic Cigarettes; E-Cigarettes; Vaping; Nicotine Replacement; JUUL; Juuling; Advertising; Advertising Campaigns; Digital Marketing; Customers; Innovation and Invention; Innovation Strategy; Marketing; Ethics; Brands and Branding; Marketing Communications; Marketing Strategy; Product Marketing; Corporate Social Responsibility and Impact; Social Issues; Information Technology; Technology Industry; San Francisco
- 31 Mar 2017
- News
Turning Teachers into Leaders
innovative technologies, for implementing higher standards, for providing better feedback and support to teachers. “HBS gave me the skills by helping me to think as a systems thinker. By that I mean to consider the marketing angles, the... View Details
- June 1999
- Case
Major League Baseball--1999
By: Stephen A. Greyser and Elizabeth (Lisa) Smyth
Major League Baseball (MLB) has experienced a very positive 1998 season and must assess its situation and consider new initiatives for 1999. The latter include building, a fan base, television coverage, etc. View Details
Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Business and Stakeholder Relations; Situation or Environment
Greyser, Stephen A., and Elizabeth (Lisa) Smyth. "Major League Baseball--1999." Harvard Business School Case 599-121, June 1999.
- 10 Jun 2013
- Research & Ideas
How Numbers Talk to People
Thomas H. Davenport and Jinho Kim offer an introduction to the best methods for consuming data. In this excerpt, Davenport and Kim discuss multiple ways to tell a story with data, "the best way to communicate results to nonanalytical... View Details
- Profile
Jillian Dorans
I will be joining my mentor at Starwood Hotels in Marketing this summer. Additionally, to bring it full-circle, I will be doing my part to continue the expansion of HBS's presence in the industry by serving as one of next year's... View Details
- 2024
- Working Paper
Content Moderation with Opaque Policies
By: Scott Duke Kominers and Jesse M. Shapiro
A sender sends a signal about a state to a receiver who takes an action that determines a payoff. A moderator can block some or all of the sender's signal before it reaches the receiver. When the moderator's policy is transparent to the receiver, the moderator can... View Details
Kominers, Scott Duke, and Jesse M. Shapiro. "Content Moderation with Opaque Policies." NBER Working Paper Series, No. 32156, February 2024.
- December 2018 (Revised August 2019)
- Case
Super Bowl Storytelling
By: Shelle Santana and Jill Avery
The one day a year when consumers not only tolerate but actually eagerly anticipate ads is during the NFL's Super Bowl. In sharp contrast to their behavior on the other 364 days of the year, consumers watch an average of 89 commercials per Super Bowl game for an... View Details
Keywords: Television Advertising; Entertainment; Brand Management; Marketing; Marketing Strategy; Marketing Communications; Advertising; Television Entertainment; Brands and Branding; Media; Cost vs Benefits; Advertising Industry; Media and Broadcasting Industry; Sports Industry; United States; North America
Santana, Shelle, and Jill Avery. "Super Bowl Storytelling." Harvard Business School Case 519-041, December 2018. (Revised August 2019.)
- 01 Mar 2013
- News
A Healthy Profit
(formerly known as Project Antares), a collaboration between HBS and HSPH that intends to use business and markets to break the perverse synergy between poverty and poor health. Says HSPH professor and Antares cofounder David Bloom, an... View Details
- 01 Jun 2018
- News
Up by the Roots
intent on what Gotsch and her colleague, a senior capital markets consultant at Accenture, had to say—or more precisely, what they had come to ask: Where, exactly, do you look for new and innovative financial technology? The response was... View Details
- 01 Apr 2001
- News
Big Deals: Project Finance Helps Mitigate Risk in Large-Scale Investments
mitigation is the use of off-balance sheet project finance instead of traditional, on-balance sheet corporate finance. Consider, for instance, Iridium LLC, a $5.5 billion global satellite communications firm backed by Motorola that filed... View Details
- 17 Sep 2001
- Research & Ideas
Why E-commerce Didn’t Die With the Fall of Webvan
intimacy, and community offered by direct-to-consumer marketing will have an impact on every industry and intermediary," Deighton predicted. Supermarkets may have "dodged a bullet" for now,... View Details