Customer Focus - Publications - Faculty & Research

Profile

Jeremy Andrus

likely identify with our product. If you’re an NBA fan, and you see Derrick Rose wearing Skullcandy headphones, that’s pretty powerful. Social media is another way to interact with consumers and build brand loyalty. So branding is one priority. What else do you View Details

Keywords: Entrepreneurship; Consumer Products; Entertainment / Media

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

that Bezos has shown in his leadership at Amazon, including constant commitment to the customer and a long-term approach to innovation, are good news for DC's paper of record. Three Ingredients For Success By: Bharat Anand Henry R. Byers... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

01 May 2009
What Do You Think?

Do Innovation and Entrepreneurship Have to Be Incompatible with Organization Size?

(centered) around rapid iteration and customer insight." One way to address the challenge, according to Jeffrey Vetter, is to "separate out forward thinking groups from the day to day business." Dave Schnedler suggested... View Details

Keywords: by Jim Heskett

26 Jul 2006
Research & Ideas

The Strategic Way to Go to Market

rotten customer experience as well as major financial troubles for some large players. What does Toyota understand about its channels that GM is still learning? A: We didn't specifically focus on Toyota's... View Details

Keywords: by Sean Silverthorne

20 Dec 2018
Blog Post

A Time For Opportunity In Food and Agriculture

noise and figuring out what consumers want and how we can pull that through the supply chain is challenging and really exciting.” How can MBAs launch their careers in this sector, keep up with what’s new, and establish consumer confidence? Panelists offered two pieces... View Details

September 2019 (Revised May 2020)
Supplement

Keroche (F): Future Growth Plans

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case describes Keroche co-founder Tabitha Karanja’s 2012 decision to invest in additional production capacity. In November 2012, with a loan from Barclay’s bank, Keroche began constructing a new state-of-the-art beer brewery using German technology. The new plant,... View Details

Citation

Purchase

15 Nov 2010
Lessons from the Classroom

Connecting Goals and Go-To-Market Initiatives

be, an important component of competitive advantage for these firms. Q: How can companies translate this into sales strategies, tasks, and processes understood by their sales teams and the rest of the organization? A: This is the essence of the Aligning Strategy and... View Details

Keywords: by Sean Silverthorne; Retail

Web

Staff Directory | Baker Library

Collections & Archives Emilie Codega Manager, Customer Engagement Curriculum & Learning Services Debra Cuoco Paper Conservator for Special Collections Special Collections & Archives Debra is a paper conservator responsible for the... View Details

Web

Global Entrepreneurship - Course Catalog

(Singapore/Indonesia) and Gojek (Indonesia) soon evolved into similar offerings over time. The critical element of imitation startups is how they adapt to the local market in which customer tastes, buying habits, and willingness to pay... View Details

01 Jun 2015
News

Case Study: Sneak Peak

locations in the Midwest and Mid-Atlantic, a focus on price-sensitive customers, and a much narrower range of healthy beverages, so this product could stand out more. This might provide a good test of the product’s appeal to a different... View Details

Keywords: Whole Foods; Beverage and Tobacco Product Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

17 Feb 2003
Research & Ideas

Building Communities as Well as Companies

Morgan Roberts at a recent conference. But what are the nuts-and-bolts details of starting and sustaining a minority-owned business in today's tough economy? Panelists at the 2003 H. Naylor Fitzhugh Conference emphasized the well known need for View Details

Keywords: by Julia Hanna

17 Nov 2020
In Practice

How Retailers Can Thrive in a Shopping Season Like No Other

season and what it will take to win over anxious customers. Here's what they said. Jill J. Avery: Mind the details and focus on customer service Persistent unemployment plagues many families, and people are... View Details

Keywords: by Danielle Kost; Retail

26 Feb 2008
First Look

First Look: February 26, 2008

find that, on average, employee turnover is associated with decreased performance, as measured by profit margin and customer service. The effect of turnover on performance, however, is mitigated by the nature of management at the store... View Details

Keywords: Martha Lagace

13 Dec 2011
First Look

First Look: Dec. 13

whether, when, and for which type of customer the introduction of a new channel helps and hurts sales in existing channels. Our framework separates short- and long-run effects by analyzing underlying channel capabilities. It suggests that... View Details

Keywords: Sean Silverthorne

30 May 2024
News

Women’s Association Goes Nationwide; Connecticut Club Hosts Beshears

Alumnae to Celebrate Official Launch of HBS Women’s Association The Harvard Business School Women’s Association (HBSWA) will host a Virtual Launch Celebration on Wednesday, June 12, to mark its official expansion as a nationwide HBS alumnae Shared Interest Group (SIG).... View Details

Keywords: Margie Kelley

01 Jun 2000
News

Books

today's top executives must build organizations in which the new can constructively displace the old and where talented employees are encouraged to help formulate company strategy. "Successful e-leaders focus on two things: a new approach... View Details

01 Jun 2003
News

Student Conferences, at a Glance

Manufacturing, IBM; Sanjay Kumar, chairman & CEO, Computer Associates International, Inc.; Alfred S. Chuang, founder, chairman, & CEO, BEA Systems “Web services are underhyped at this point. Customers are quietly starting to use this... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

28 Aug 2018
First Look

New Research and Ideas, August 28, 2018

childcare providers, so Kids & Company will have to grow in a more mature market, albeit one where Kids & Company’s leaders still see substantial opportunity. Company leaders also believe that the company’s “boutique” childcare centers, which maintain a strict... View Details

Keywords: Dina Gerdeman

12 Jul 2010
Research & Ideas

Rocket Science Retailing: A Practical Guide

understand customers and their needs deeply. Develop the ability to respond to this understanding with better-tailored assortments, replenishment of the hits, and timely markdowns on what is left over. Execute well, especially at the... View Details

Keywords: by Martha Lagace; Retail; Auto

September 2019 (Revised May 2020)
Case

Keroche (A): Fighting for Share in the Kenyan Alcoholic Drinks Market

By: Ramon Casadesus-Masanell and Pippa Tubman Armerding

This case discusses the challenges faced by Kenyan alcoholic drinks producer Keroche Industries Limited in 2003, when the Kenyan government accused the company of manufacturing and selling substandard alcoholic drinks, revoked its liquor licenses, and shut down its... View Details