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  • All HBS Web  (5,839)
    • People  (23)
    • News  (1,270)
    • Research  (3,464)
    • Events  (7)
    • Multimedia  (36)
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  • July 2004 (Revised March 2007)
  • Case

Sony EyeToy

By: Anita Elberse and Youngme E. Moon
In early 2004, less than a year after its launch, Sony's EyeToy, a unique video gaming concept, had become a tremendous success across Europe. Developed for use with Sony's PlayStation 2 console, the revolutionary technology allowed users standing in front of a small... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Brands and Branding; Marketing Strategy; Product Launch; Product Development; Performance Improvement; Software; Entertainment and Recreation Industry; Europe
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Elberse, Anita, and Youngme E. Moon. "Sony EyeToy." Harvard Business School Case 505-024, July 2004. (Revised March 2007.)
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access to prescriptions for acute symptoms, more than improving patient education, may reduce avoidable health care. Featured Case Gavi and the 'Next' Pandemic By: Tarun Khanna and Kerry Herman In 2025, CEO Dr. Sania Nishtar and her team... View Details
  • November 2003 (Revised January 2005)
  • Case

San Francisco Giants

By: William A. Sahlman and Elizabeth Kind
Larry Baer, executive vice-president and COO, was eager to improve profitability for the San Francisco Giants baseball team. Over the last few years, the Giants have had a number of successes. They successfully built the first privately financed ball park in over 30... View Details
Keywords: Buildings and Facilities; Business or Company Management; Success; Sports; Sports Industry; San Francisco
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Sahlman, William A., and Elizabeth Kind. "San Francisco Giants." Harvard Business School Case 804-092, November 2003. (Revised January 2005.)
  • February 2017 (Revised April 2018)
  • Case

Kameda Seika: Cracking the U.S. Market

By: Elie Ofek, Nobuo Sato and Akiko Kanno
In spring 2016, Kameda’s CEO, Michiyasu Tanaka, is facing difficult questions from board members over the lackluster performance of the company’s U.S. subsidiary. Kameda was the leading player in the Japanese rice cracker market and was looking to expand overseas to... View Details
Keywords: Marketing Strategy; Growth and Development Strategy; Adaptation; Performance Improvement; Food and Beverage Industry; Manufacturing Industry; Japan; United States
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Ofek, Elie, Nobuo Sato, and Akiko Kanno. "Kameda Seika: Cracking the U.S. Market." Harvard Business School Case 517-095, February 2017. (Revised April 2018.)
  • October 1998 (Revised November 2001)
  • Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston
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Cyr, Linda A., Joseph B. Lassiter III, and Michael J. Roberts. "Boston Beer Company: Light Beer Decision." Harvard Business School Case 899-058, October 1998. (Revised November 2001.)
  • March 2020
  • Case

ZEISS Group: Organize by Customer Culture?

By: Willy C. Shih
How should ZEISS, the German manufacturer of precision optical and optoelectronic systems manage two historic businesses that operated fairly autonomously? The Industrial Quality Solutions (IQS) business sold measurement equipment to manufacturing companies in sectors... View Details
Keywords: Organizational Structure; Organizational Culture; Manufacturing Industry; Europe; Germany
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Shih, Willy C. "ZEISS Group: Organize by Customer Culture?" Harvard Business School Case 620-103, March 2020.
  • 19 Apr 2017
  • Blog Post

7 Ways MBA Students Use Baker Library

students with their team assignments. The breadth of industries and sectors, and the wide ranging locations of their immersions is always fascinating. I’ve also been lucky enough to act as a FIELD program View Details
  • 21 Sep 2016
  • News

Some companies have taken the next obvious step to filling jobs that sit vacant

  • December 2011 (Revised September 2014)
  • Case

The Kid Grows Up: Decisions at the Sundance Institute

By: Mukti Khaire and Eleanor Kenyon
The Sundance case raises the question of how markets for innovative cultural products can be created and what the role of intermediaries in creative industries ought to be. The case describes the history of the Sundance Institute, which was founded by actor/director... View Details
Keywords: Entertainment; Entrepreneurship; Decision Making; Film Entertainment; Motion Pictures and Video Industry; United States
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Khaire, Mukti, and Eleanor Kenyon. "The Kid Grows Up: Decisions at the Sundance Institute." Harvard Business School Case 812-051, December 2011. (Revised September 2014.)
  • February 2015 (Revised June 2016)
  • Case

AltSchool: School Reimagined

By: John J-H Kim, Kyla Wilkes and Christine S. An
Max Ventilla and his team launches in 2013 AltSchool, a new network of tech-savvy independent K-8 "micro-schools." AltSchool is born out of Ventilla's frustration with the education options available for his young daughter. During his search, Ventilla comes to the... View Details
Keywords: Education Technology; School Models; Product Development; Entrepreneurship; Talent Development And Retention; Social Impact Investment; Information Technology; Business Model; Education; Business Startups; Customization and Personalization; Growth and Development Strategy; Education Industry; United States
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Kim, John J-H, Kyla Wilkes, and Christine S. An. "AltSchool: School Reimagined." Harvard Business School Case 315-054, February 2015. (Revised June 2016.)
  • December 2009 (Revised September 2014)
  • Case

TD Canada Trust

By: Dennis Campbell and Brent Kazan
The case illustrates the role of performance measurement and analytics in translating TD-Canada Trust's service model of "comfortable banking" into operational terms. In 2000, in a banking market where consumers and regulators were typically hostile to mergers and... View Details
Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Customer Satisfaction; Commercial Banking; Profit; Balanced Scorecard; Organizational Change and Adaptation; Banking Industry; Canada
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Campbell, Dennis, and Brent Kazan. "TD Canada Trust." Harvard Business School Case 110-049, December 2009. (Revised September 2014.)
  • 26 Sep 2011
  • HBS Case

HBS Cases: Lady Gaga

the pop star's manager, Troy Carter, who faced the daunting and sudden task of launching the performer's first major solo concert tour in 2009. Elberse developed the case based on extensive interviews with Carter and several other executives who are part of View Details
Keywords: by Carmen Nobel; Entertainment & Recreation; Music
  • November 2019
  • Case

Edita: Making Choices in Uncertain Times

By: Caroline M. Elkins, Juan Alcácer, Alpana Thapar and Youssef Abdel Aal
After 15 years of steady growth and expansion, Edita, a leading Egyptian snack producer, faced a series of challenges in the wake of the Arab Spring. In January 2011, the Egyptian Revolution sparked political and economic turmoil that reflected the waves of protest and... View Details
Keywords: Decision Making; Developing Countries and Economies; Economy; Business or Company Management; Price; Crisis Management; Growth and Development Strategy; Distribution; Risk and Uncertainty; Business Strategy; Expansion; Currency; Food and Beverage Industry; Egypt; Africa; Middle East
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Elkins, Caroline M., Juan Alcácer, Alpana Thapar, and Youssef Abdel Aal. "Edita: Making Choices in Uncertain Times." Harvard Business School Case 320-026, November 2019.
  • July 2012 (Revised January 2014)
  • Case

HGRM: Bringing Back High Touch Hospitality

By: Lynda M. Applegate and Gabriele Piccoli
The case centers on the dilemma faced by Carlo Fontana, the owner-operator of a small chain of two four-star urban hotels located in Lugano, Switzerland, and the other in Milan, Italy. Having developed an extensive customer service and operations information system,... View Details
Keywords: Entrepreneurship; Customer Relationship Management
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Applegate, Lynda M., and Gabriele Piccoli. "HGRM: Bringing Back High Touch Hospitality." Harvard Business School Case 813-019, July 2012. (Revised January 2014.)
  • October 1993 (Revised December 1997)
  • Case

General Dynamics: Compensation and Strategy (A)

William Anders became CEO of defense giant General Dynamics in 1991 as the Cold War was ending and as the industry became saddled with excess capacity. Observing that the company was underserving shareholders and required a massive change in its culture, Anders brought... View Details
Keywords: Motivation and Incentives; Corporate Strategy; Executive Compensation; Manufacturing Industry; United States
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Murphy, Kevin J. "General Dynamics: Compensation and Strategy (A)." Harvard Business School Case 494-048, October 1993. (Revised December 1997.)
  • August 1993 (Revised August 2002)
  • Exercise

Work Methods Design Exercise

Teams of students receive identical product design specifications, a sample unit of the product, and a series of assignment questions that entail time and motion studies, which they must both understand and perform before class discussion. In class, teams explain how... View Details
Keywords: Resource Allocation; Product Development
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"Work Methods Design Exercise." Harvard Business School Exercise 694-026, August 1993. (Revised August 2002.)
  • March 2008 (Revised October 2009)
  • Case

Crossing Borders: MTC's Journey through Africa

By: Tarun Khanna and Ayesha Khan
This is the story of MTC, a Kuwaiti telecom company that has grown from a sleepy, state monopoly to become one of the fastest growing telecom companies in the world, with the largest regional footprint across the Middle East and Africa. The CEO of the company, Dr. Saad... View Details
Keywords: Mergers and Acquisitions; Cross-Cultural and Cross-Border Issues; Global Strategy; Globalized Firms and Management; Growth and Development Strategy; Emerging Markets; Telecommunications Industry; Africa; Kuwait
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Khanna, Tarun, and Ayesha Khan. "Crossing Borders: MTC's Journey through Africa." Harvard Business School Case 708-477, March 2008. (Revised October 2009.)
  • February 2010
  • Case

Amyris Biotechnologies: Commercializing Biofuel

By: Gary P. Pisano and Alison Berkley Wagonfeld
In 2009, Amyris Biotechnologies was building a plant in Brazil that used synthetic biology to convert sugarcane into both renewable fuels and renewable chemicals. The Amyris' marketing team was investigating the commercial interest for both types of products, while the... View Details
Keywords: Renewable Energy; Chemicals; Risk Management; Product Marketing; Product Development; Production; Environmental Sustainability; Commercialization; Biotechnology Industry; Brazil
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Pisano, Gary P., and Alison Berkley Wagonfeld. "Amyris Biotechnologies: Commercializing Biofuel." Harvard Business School Case 610-031, February 2010.
  • August 2019 (Revised November 2022)
  • Case

Paradigm Capital Value Fund

By: Luis M. Viceira and Elena Corsi
Karl Jan Erick Hummel had founded Paradigm Capital Value Fund in 2007 together with Columbia Business School Professor Bruce Greenwald, an expert in value investing and now chairman of the fund. The fund followed the principles of value investing to their target... View Details
Keywords: Investment Activism; Investment Portfolio; Financial Management; Growth and Development Strategy; Investment Funds; Financial Services Industry
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Viceira, Luis M., and Elena Corsi. "Paradigm Capital Value Fund." Harvard Business School Case 220-014, August 2019. (Revised November 2022.)
  • March 2008 (Revised October 2009)
  • Case

IBM in the 21st Century: The Coming of the Globally Integrated Enterprise

By: Rosabeth M. Kanter
Members of IBM's fifth Integration and Values Team (IVT5) were close to finishing their deliberations. Convened by Sam Palmisano, Chairman and CEO, and sponsored by Jon Iwata, Senior VP of Corporate Communications and Marketing, and John E. Kelly III, Senior VP and... View Details
Keywords: Global Strategy; Multinational Firms and Management; Innovation and Management; Leadership Development; Management Teams; Organizational Culture; Integration
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Kanter, Rosabeth M. "IBM in the 21st Century: The Coming of the Globally Integrated Enterprise." Harvard Business School Case 308-105, March 2008. (Revised October 2009.)
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