Publications

January 2001 (Revised January 2004)
Case

Ninth House: e-Learning Software

By: Amy C. Edmondson, Frances X. Frei and Corey B. Hajim

Jeff Snipes, CEO of the Ninth House Network, a San Francisco-based E-Learning company, considers a strategy shift to address a recent slump in sales and to attract more customers. The revised strategy would require creating shorter, more directed content that could be... View Details

Keywords: Internet and the Web; Service Operations; Organizational Structure; Groups and Teams; Corporate Strategy; Organizational Culture; Learning; Sales; Service Delivery; Entrepreneurship; Information Technology Industry; Service Industry; Education Industry; San Francisco

October 2000 (Revised November 2005)
Case

Li & Fung (A): Internet Issues

By: F. Warren McFarlan and Fred Young

This case looks at the issues facing a Hong Kong-based trading company, which links hundreds of factories in India and Asia with major customers like Gap and the Limited in Europe and in the United States. The company has recently launched a dot-com operation to allow... View Details

Keywords: Information Technology; Internet and the Web; Multinational Firms and Management; Distribution Channels; Logistics; Networks; Markets; Supply Chain; Retail Industry; Hong Kong; India; Europe; United States

October 1999
Article

Software Development on Internet Time

By: M. A. Cusumano and D. B. Yoffie

Keywords: Applications and Software; Research and Development; Internet and the Web

November 7, 2017
Article

Temporary Sharing Prompts Unrestrained Disclosures That Leave Lasting Negative Impressions

By: Reto Hofstetter, Roland Rüppell and Leslie John

With the advent of social media, the impressions people make on others are based increasingly on their digital disclosures. Yet digital disclosures can come back to haunt, making it challenging for people to manage the impressions they make. In field and online... View Details

Keywords: Disclosure; Privacy; Self-presentation; Impression Formation; Behavior; Perspective; Internet and the Web; Social Media

Read Now

2014
Book

Retail Revolution: Will Your Brick & Mortar Store Survive?

By: Rajiv Lal, Jose B. Alvarez and Dan Greenberg

In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this... View Details

Keywords: Business Ventures; Internet and the Web; Marketing Strategy; Distribution Channels; Retail Industry

Web

Buy Now, Pay Later: Pre-Industrial Credit in Practice

inconvenient, merchants relied instead on “bookkeeping barter,” keeping careful records of a web of debts and credits denominated in shillings and pence, though hard money seldom passed through their hands. To pay up, merchants arranged... View Details

01 Apr 2000
News

Marketing Muscle

side of the world, Fabiola Arredondo (MBA '92) has established local Yahoo! Web portals from Italy to Scandinavia. Cited as one of twenty "Trend-Setting Women" in the November 1999 issue of Tornado-Insider.com, Arredondo's leadership... View Details

01 Oct 2000
News

Linda B. Kanner: All in the Family

true of her techno-savvy son Adam (MBA '98). "He's had a million ideas forever," Kanner laughs. "I was always Adam's sounding board." One of those ideas was for an e-commerce Web site that would offer discounted goods and services to... View Details

Keywords: Julia Hanna

01 Jun 2006
News

Job One: Alumni Engagement

recommended strategies to help clubs promote, maintain, and grow their membership, including use of unique club-only benefits and incentives. Second, the committee recommended ways to make the HBS Alumni Web site a more comprehensive tool... View Details

Keywords: Peter Cooper

01 Apr 2002
News

New Director of MBA Career Services Focuses on Power of Alumni Network

a difficult place now, and our students can be part of the effort to help turn it around." Just a few months into his new job (landed, incidentally, through the HBS Career Services Web site), Merrick is finding some good news in the midst... View Details

Keywords: Colleges, Universities, and Professional Schools; Educational Services

02 Aug 2021
Blog Post

Uncovering the Virtual Advantage at Humana

employees across a variety of functions worked remotely and in January 2020, Humana was ranked 15th most flexible workplace in the U.S. by FlexJobs. Humana has earned this reputation by offering remote work arrangements, using a variety of View Details

Keywords: Health Care; Health-Related Services

01 Mar 2019
News

Case Study: Off to a Fine Art

determine specific style demands, then only ordering inventory against confirmed bookings. Clay will lose access to last-minute renters, but it will preserve precious capital, which is better used for building a strong social and web... View Details

Keywords: Jen McFarland Flint

01 Sep 2003
News

HBS Alumni Association Board of Directors: President’s Report

Interactive was contracted in the Spring to provide a series of useful administrative tools including data updates, membership renewal, event management and web templates. Thanks to the work of this committee, clubs and associations of... View Details

Keywords: Ted Fischer; Colleges, Universities, and Professional Schools; Educational Services

December 2010 (Revised June 2014)
Supplement

eBay Partner Network — slide supplement

By: Benjamin Edelman

eBay considers adjustments to the structure and rules of its affiliate marketing program, eBay Partner Network (ePN). In particular, eBay reevaluates affiliate compensation structure, the role of bonuses for especially productive affiliates, and the overall rationale... View Details

Keywords: History; Job Cuts and Outsourcing; Internet and the Web; Markets; Marketing Channels; Negotiation Participants; Marketing; Compensation and Benefits; Service Industry

March 2000 (Revised April 2001)
Case

eFrenzy, Inc. (A)

By: Marco Iansiti and Nicole Tempest

Details how to design, launch, and scale a rapidly growing Internet venture. Focuses on the challenges and opportunities involved in leveraging a network of partners. View Details

Keywords: Corporate Entrepreneurship; Business Growth and Maturation; Internet and the Web; Product Development; Business or Company Management; Problems and Challenges; Information Technology Industry; United States

February 1999 (Revised March 2001)
Case

Egghead to Egghead.com (A)

By: V. Kasturi Rangan and Marie Bell

Over the course of 12 months in 1997 and 1998, Egghead senior management decided to shut down its 180 brick-and-mortar retail stores and move to an electronic store. The case describes the evolution of that process, and the role of its CEO George Orban, and poses... View Details

Keywords: Business Model; Internet and the Web; Transformation; Decisions; Corporate Strategy; Marketing Strategy; Market Transactions; Buildings and Facilities; Retail Industry