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- All HBS Web
(2,478)
- People (4)
- News (525)
- Research (1,703)
- Events (16)
- Multimedia (20)
- Faculty Publications (1,309)
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- 04 Sep 2018
- First Look
New Research and Ideas, September 4, 2018
smart, connected products that could be controlled remotely. But who really wanted to check ten different apps to make sure the heat was down, the doors were locked, and the lights were turned off? The Internet of Things (IoT) redefined... View Details
Keywords: Dina Gerdeman
- 14 Nov 2007
- First Look
First Look: November 14, 2007
http://www.hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=208070 iPhone vs. Cell Phone Harvard Business School Case 708-451 The launch of Apple's iPhone marked a pivotal new chapter in the story of mobile music (the uniting of digital music players with mobile... View Details
Keywords: Martha Lagace
- October 2016
- Case
Triangulate: Stay, Pivot or Exit?
By: Thomas Eisenmann, Shikhar Ghosh and Christopher Payton
Sunil Nagaraj, Triangulate's founder had spent a few years trying to launch a dating application that matched users based on their behavior on social media. Based on input from advisors, the company changed its focus from a B2B site to a B2C dating site with a unique... View Details
Keywords: Early Stage; Pivot; Two Sided Markets; Business Model; Business Exit or Shutdown; Product Launch; Venture Capital; Failure; Internet and the Web; Entrepreneurship; Information Technology; Social and Collaborative Networks; United States; North America
Eisenmann, Thomas, Shikhar Ghosh, and Christopher Payton. "Triangulate: Stay, Pivot or Exit?" Harvard Business School Case 817-059, October 2016.
- March 2011 (Revised July 2011)
- Case
Vestas' World of Wind
By: Thomas J. Steenburgh and Elena Corsi
The wind turbine manufacturer Vestas launched the industry's first highly localized and customized new product launch campaigns which used also new tools such as web 2.0 platforms. Used to operate in a market where demand exceeded supply, Vestas had lost contact with... View Details
Keywords: Customer Focus and Relationships; Marketing Channels; Internet and the Web; Product Launch; Demand and Consumers; Advertising Campaigns; Global Strategy; Customization and Personalization; Business and Stakeholder Relations; Finance; Product Marketing; Technology Adoption; Energy Industry
Steenburgh, Thomas J., and Elena Corsi. "Vestas' World of Wind." Harvard Business School Case 511-121, March 2011. (Revised July 2011.)
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
Shaped by—the Internet By: Greenstein, Shane, Avi Goldfarb, and Chris Forman Abstract—The first 15 years of the 21st century have thrown into sharp relief the challenges of growth, equity, stability, and sustainability facing the world... View Details
Keywords: Sean Silverthorne
- 13 Dec 2016
- First Look
December 13, 2016
racial, gender, and other forms of bias that affect the off-line world. And in the early days of Internet commerce, the relative anonymity of transactions did make it harder for participants to discriminate. But as listings began to... View Details
Keywords: Carmen Nobel
- 2024
- Book
The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create
By: Steve Kaczynski and Scott Duke Kominers
We demystify the coming digital revolution, showing how NFTs will transform our online and offline interactions.
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
NFTs aren’t just pictures on the internet, or a fad that has come and gone. Rather, they’re a new technology for creating digital assets and... View Details
Keywords: Economic Systems; Microeconomics; Entrepreneurship; Cultural Entrepreneurship; Information Technology; Innovation and Invention; Innovation Strategy; Digital Platforms; Digital Strategy; Digital Transformation; Internet and the Web; Technology Adoption; Marketing; Marketing Strategy; Product Marketing; Product Positioning; Markets; E-commerce; Market Design; Value; Customer Value and Value Chain; Collaborative Innovation and Invention; Innovation and Management; Organizational Structure; Customer Ownership; Ownership; Advertising Industry; Communications Industry; Computer Industry; Consumer Products Industry; Fashion Industry; Information Technology Industry; Media and Broadcasting Industry; Technology Industry; Web Services Industry
Kaczynski, Steve, and Scott Duke Kominers. The Everything Token: How NFTs and Web3 Will Transform the Way We Buy, Sell, and Create. Portfolio/Penguin, 2024.
- 07 Nov 2017
- First Look
New Research and Ideas: November 7, 2017
rise, which afforded numerous growth opportunities such as entering the broader identity management space, creating new products to protect critical infrastructure, and securing the burgeoning world of the Internet of Things (IoT). This... View Details
Keywords: Carmen Nobel
- 19 May 2009
- First Look
First Look: May 19, 2009
service (SNS) providers in China, was preparing to raise funds from venture capitalists. Since late 2003, Wang had established several Internet startups in China. Xiaonei.com, which he founded in December 2005, had been the most notable... View Details
Keywords: Martha Lagace
- 27 Jul 2019
- Op-Ed
Does Facebook's Business Model Threaten Our Elections?
have “plausible deniability” since they won’t even be able to see the content themselves. One way around that problem would be for regulators to repeal the 1996 Communications Decency Act, Section 230, which granted immunity to internet... View Details
Keywords: by George Riedel
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
discounts, and an Internet café. Live performance innovations. Performance collaboration among the organizations has also increased. In 2006, Bartlett Sher, who directed Light in the Piazza for Lincoln Center Theater, was tapped to direct... View Details
- 15 May 2006
- Lessons from the Classroom
Women Find New Path to Work
What's happened in the world of marketing in the past five years? What new tools are out there? What avenues are people using to reach customers in new and different ways? How are they even thinking about the customers? [HBS marketing professor] John Deighton talked to... View Details
Keywords: by Mallory Stark
- 17 Mar 2021
- Research & Ideas
Beyond Pajamas: Sizing Up the Pandemic Shopper
data-id=_/5WV9qIO851dKEzcCnWEy][/div] We found that roughly 33 percent of US shoppers and 20 percent of those in the UK had not purchased from online retailers before the pandemic. In March, that figure decreased slightly to 32 percent and 18 percent, respectively, as... View Details
- 02 Jan 2001
- Research & Ideas
Can Japan Compete? [Part One]
than eliminate or relax it. The analogy to the keiretsu system has been widely touted in the Internet era. Companies such as CMGI billed themselves as new economy keiretsu. We are seeing a similar outcome as in Japan. The model turned out... View Details
Keywords: by Martha Lagace & Hilah Geer
- February 2021 (Revised March 2022)
- Case
TikTok in 2020: Super App or Supernova?
By: Jeffrey F. Rayport, Dan Maher and Dan O'Brien
TikTok’s parent company, ByteDance, was launched in 2012 around a simple idea – helping users entertain themselves on their smartphones while on the Beijing Subway. In less than a decade, it had become one of the world’s most valuable private companies, with investors... View Details
Keywords: Business Model; Business Startups; Business Organization; Change Management; Disruption; Cross-Cultural and Cross-Border Issues; Global Strategy; Health Pandemics; Innovation Strategy; Growth and Development Strategy; Growth Management; Brands and Branding; Marketing Strategy; Marketing Channels; Network Effects; Digital Platforms; Product Design; Product Development; Partners and Partnerships; Opportunities; Social Issues; Mobile and Wireless Technology; Internet and the Web; Value Creation; United States; China
Rayport, Jeffrey F., Dan Maher, and Dan O'Brien. "TikTok in 2020: Super App or Supernova?" Harvard Business School Case 821-087, February 2021. (Revised March 2022.)
- 30 Nov 2009
- Research & Ideas
Tracks of My Tears: Reconstructing Digital Music
numerous subsets of the songs on the album—but when the process is fully digital the costs of reproducing music are much lower. The Internet makes mixed bundling feasible. Q: You note that while demand for individual songs on services... View Details
- 25 Mar 2001
- Research & Ideas
Who Wants to Be an Entrepreneur? [Part II]
of enthusiasm for the Internet was just cresting. Rhyne's old-economy idea was the only nontechnology concept to make the semifinals. Her teammates moved on to other things, but she decided to try to build a business. And then began her... View Details
Keywords: by John S. Rosenberg
- 07 Aug 2000
- Research & Ideas
The Business of Biotech
biotech company than an Internet start-up," remarks Pisano. "In biotech, one big drug will make you very profitable for a long time, but the percentage of drugs that make it to market is so low that it remains a risky... View Details
- 21 Jul 2008
- Research & Ideas
Solving the Marketing Resources Allocation Puzzle
several levels—across countries, across products, across marketing mix elements, across different vehicles within a marketing mix element (e.g., TV versus Internet for advertising). Each decision requires some specific considerations."... View Details
Keywords: by Sean Silverthorne
- 02 Aug 2004
- Research & Ideas
Health Care Research and Prospects
of opportunities in health care for our students. And, I think our students are increasingly interested in this sector. In the late 1990s, I think there was less interest as our students were gravitating toward Internet companies. Our... View Details