Publications
Publications
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- All HBS Web
(4,414)
- Faculty Publications (2,012)
- March 2002 (Revised October 2005)
- Case
Apple Computer 2002
By: David B. Yoffie and Yusi Wang
In 1980, Apple was the leader of the personal computer industry, but by 2002 it had suffered heavy losses at the hands of the Wintel camp. This case examines Apple's strategic moves as the PC industry evolves in the 21st century and poses the question: Can Steve Jobs... View Details
- March 2002 (Revised August 2002)
- Case
Microsoft.NET
By: Alan D. MacCormack and Kerry Herman
Set in the summer of 2000, following the unveiling of Microsoft's .NET initiative to the public. Three of the key figures in .NET's development are considering the next steps they would have to take to keep the initiative moving forward. Specifically, the challenges... View Details
- March 2002 (Revised January 2010)
- Case
BP and the Consolidation of the Oil Industry, 1998-2002
By: Forest L. Reinhardt, Ramon Casadesus-Masanell and David J Hanson
Examines the economics of the oil and gas industry with a focus on 1998 through 2001. Discusses the rationale behind using a growth in scale as a means to increase profitability and to gain competitive advantage. Also examines the classic strategic implications of... View Details
- March 2002 (Revised November 2003)
- Case
Satellite Radio
By: Thomas R. Eisenmann and Alastair Brown
In early 2002, XM and Sirius were fighting for control of the emerging U.S. market for satellite radio. Each company targeted consumers in automobiles, providing 100 channels of CD-quality audio for a monthly subscription fee of $10-$13. Wall Street analysts predicted... View Details
- March 2002 (Revised October 2002)
- Case
The Museum of Fine Arts, Boston/Fleet Financial Group Sponsorship of Monet in the 20th Century
By: Stephen A. Greyser and David Crockett
The Museum of Fine Arts in Boston and Fleet Financial Group's sponsored the Monet in the 20th Century exhibition, the world's largest, in 1998. The case chronicles the solicitation of a large corporate sponsor, as well as the growth and development of their... View Details
- February 2002
- Case
Strategy of the Firm Under Regulatory Review: The Case of Chilectra
By: Rafael M. Di Tella and Alexander Dyck
Discusses the largest electric distribution company in Chile and one of the five largest private Chilean companies. Introduces the exercise of operating control in order to improve the profitability of the investments, privatization, and international expansions. View Details
- January 2002 (Revised March 2011)
- Case
Finland and Nokia: Creating the World's Most Competitive Economy
By: Michael E. Porter and Orjan Solvell
Finland, with a special language and culture, has developed as a country in between the west (the Nordic region and Europe) and the east (especially its neighbor Russia). In the 1980s, a process started of moving out of an investment-driven economy into an... View Details
- January 2002
- Case
Intrinsix: Managing Growth at an Electronic Design Service Company
By: H. Kent Bowen and Courtney Purrington
Intrinsix is a 15-year-old semiconductor design services company that wants to continue its growth and market reach and appears to be ready for an initial public offering (IPO). This case leads up to this strategic decision point by tracing the growth of Intrinsix from... View Details
- January 2002 (Revised January 2004)
- Case
Cola Wars Continue: Coke and Pepsi in the Twenty-First Century
By: David B. Yoffie and Yusi Wang
Examines the industry structure and competitive strategy of Coca-cola and Pepsi over 100 years of rivalry. New challenges of the 21st century included boosting flagging domestic cola sales and finding new revenue streams. Both firms also began to modify their bottling,... View Details
- January 2002 (Revised July 2002)
- Case
Vialog Corporation
By: Richard G. Hamermesh and Michele Lutz
Traces the origin of Vialog Corp.--from its founding in 1996 through a roll-up of several independent teleconferencing companies in 1997 and its initial public offering (1999) and eventually to a potential merger or acquisition in June 2000. The company has grown... View Details
- 2002
- Other Unpublished Work
Clusters of Innovation Initiative: Research Triangle
This regional report examines the composition and performance of the Research Triangle regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action... View Details
- December 2001 (Revised January 2002)
- Case
Nestle S.A.
By: Ray A. Goldberg and Hal Hogan
Peter Brabeck wants to focus Nestle as a wellness company in the global food system and do so in a way that provides both growth in sales and margins in both developed and developing countries. View Details
- December 2001 (Revised June 2002)
- Case
Shenzhen Stock Exchange
By: F. Warren McFarlan, Guoqing Chen, David Kiron and Iris T. Li
The second largest stock exchange in China, shows a surprising sophistication. This case describes the company's growth and underlying technology. View Details
- December 2001
- Case
Natural Pork Production
By: Ray A. Goldberg and James M Beagle
An entrepreneurial hog farmer's creative use of contracts and capital structure drives very successful growth and returns in a depressed commodity industry. View Details
- 2001
- Other Unpublished Work
Clusters of Innovation Initiative: Atlanta-Columbus
This regional report examines the composition and performance of the Atlanta regional economy, how industry clusters developed and innovation arose, how clusters affected the region's economic future, and how the region can establish a strategy and action program to... View Details
- November 2001 (Revised March 2011)
- Case
Corona Beer
By: Rohit Deshpande, Gustavo Herrero and Kirsten O'Neil Massaro
In early June 1997, the CEO and vice chairman of Grupo Modelo were reviewing the performance of Corona beer in the U.S. market. Despite a much higher sales volume growth rate, Corona still trailed Heineken, the #1 imported beer brand in the U.S. market. Could Corona... View Details
- November 2001
- Case
Charles Schwab Corp.: Introducing A New Brand
By: Rajiv Lal and David Kiron
As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details
- November 2001 (Revised October 2004)
- Case
IBM Network Technology (A)
By: Michael L. Tushman and Robert C Wood
An unconventional manager within IBM leads the creation of a business unit with multibillion-dollar potential, winning over customers and nudging the organization to make the changes needed to achieve dramatic growth. This case provides an example of how organizational... View Details
- November 2001
- Case
IBM Network Technology (B)
Supplements the (A) case. View Details
- November 2001 (Revised April 2003)
- Case
Camp Dresser & McKee: Getting Incentives Right
By: Ashish Nanda
"If you try to use money to motivate behavior, you are in a powerful and dangerous place, especially with engineers and scientists," remarked Tom Furman, CEO of Camp Dresser & McKee, Inc. (CDM), a consulting environmental engineering firm. Historically, CDM had... View Details