Publications

June 2009
Teaching Note

COFCO Xinjiang Tunhe Co., Ltd. (TN)

By: David E. Bell, Sarah Morton and Mary Louise Shelman

Teaching Note for [508079]. View Details

Keywords: Mergers and Acquisitions; Customer Focus and Relationships; Goals and Objectives; Quality; Price; Competitive Strategy; Contracts; Supply and Industry; Business or Company Management; Problems and Challenges; Safety; Cost Management; Food and Beverage Industry; Food and Beverage Industry; China

15 Apr 2014
First Look

First Look: April 15

working paper: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=2302589 Cases & Course Materials Harvard Business School Case 514-022 Tesco Group Food In 2010, the world's third largest retailer created a new centralized sourcing... View Details

Keywords: Sean Silverthorne

April 2004 (Revised June 2004)
Teaching Note

Starbucks: Delivering Customer Service (TN)

By: Youngme E. Moon and John A. Quelch

Teaching Note to (9-504-016). View Details

Keywords: Customer Relationship Management; Food and Beverage Industry

Teaching Interest

Overview

The Business of Aesthetics is a new course for second-year students who are considering careers in sectors and companies whose long-term financial value is built on their ability to deliver aesthetic value. Such companies are rewarded not only for eliciting a high... View Details

Keywords: Aesthetics; Luxury Goods; Retail; Consumer Goods; Design; Creativity; Consumer Behavior; Brand Building; Experience Goods; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry; Fashion Industry

08 Oct 2015
News

Zevia CEO Paddy Spence on Being the Scrappy Underdog

Keywords: Beverage and Tobacco Product Manufacturing; Beverage and Tobacco Product Manufacturing

December 1992
Case

Nestle Italy

By: John A. Quelch

Nestle Italy marketing executives are considering options for increasing the sales and market share of Nescafe instant coffee. Forty years after being introduced, Nescafe still has a market share of only one percent. View Details

Keywords: Product Marketing; Consumer Products Industry; Consumer Products Industry; Italy

28 Jan 2013
Research & Ideas

Helping Yelp Create More Accurate Reviews

and its reviews drop from three stars to two—does the rating system pick up on this change in a timely manner that is meaningful to diners? Is the same merit placed on old reviews as new ones? How will a diner know that the View Details

Keywords: by Kim Girard; Food & Beverage

Stephen W. Sanger

company to the top spot in cereal sales, outpacing rival Kellogg’s for the first time since 1906. In 2001, Sanger led the merger of General Mills and Pillsbury to create one of the largest food companies in... View Details

Keywords: Food & Tobacco

October 1999 (Revised October 2000)
Case

Coca-Cola Company (A), The

By: David F. Hawkins

In order to fully appreciate Coca-Cola's profitability, financial risk, and operating risk, Jane Wilson, a security analyst, is considering preparing a consolidated financial statement for Coca-Cola analyzing Coca-Cola Enterprises as a fully consolidated entity. View Details

Keywords: Accounting Audits; Financial Statements; Business Earnings; History; Private Sector; Business Units; Consolidation; Organizations; Operations; Private Ownership; Consumer Products Industry; Consumer Products Industry

18 Nov 2009
HBS Case

Customer Feedback Not on elBulli’s Menu

"fixing" elBulli turns it into just another restaurant, says Norton: "The things that make it inefficient are part of what makes it so valuable to people." Adrià's other business ventures include publishing elBulli-related catalogs, consulting to... View Details

Keywords: by Julia Hanna; Food & Beverage

April 1991 (Revised July 1991)
Case

RJR Nabisco Board: Guardians of the Gate? (A)

By: Jay W. Lorsch

Charles Hugel, the chairman of RJR Nabisco, receives a call from RJR Nabisco's CEO, Ross Johnson; Johnson plans to present an LBO plan to the board of directors at the board meeting the following week. The case details Hugel's actions as chairman, and describes the... View Details

Keywords: Leveraged Buyouts; Situation or Environment; Bids and Bidding; Decision Making; Managerial Roles; Governing and Advisory Boards; Management Teams; Consumer Products Industry; Consumer Products Industry

January 2015
Case

Brentwood Associates: Exiting Zoës Kitchen

By: Joan Farre-Mensa and Stephanie Siu

The case discusses the trade-offs associated with the different exit options that private equity firm Brentwood Associates contemplated for its investment in Zoës Kitchen during the summer of 2013: an IPO, a sale to a strategic or financial acquirer, or waiting a few... View Details

Keywords: Finance; Entrepreneurship; Food and Beverage Industry; California