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  • 01 Jun 2016
  • News

Feedback

March 2016 Early Observers Re: The New Space Race A nice overview, but what was neglected was the important contribution of earth observation (remote sensing) technology and spin-off ventures to the current array of commercial space... View Details
  • 02 Dec 2015
  • Blog Post

Alumni: Where Are They Now? Featuring: Laura Mackay...

career with NeoCare Solutions – a mobile engagement platform that helps parents of NICU babies navigate the NICU and transition home. Interestingly, the business was incubated and is run as a start-up within Healthagen, the innovative View Details
Keywords: Technology; Technology; Technology
  • 11 Nov 2020
  • Research & Ideas

How Hackathons Help Decide Platform Winners and Losers

tremendous way for developers to learn quickly, and for both developers and technology companies to reap real benefits.” About the author Michael Blanding is a writer based in Boston. [Image: gorodenkoff] Related Reading 6 Ways That... View Details
Keywords: by Michael Blanding; Technology
  • May 2024
  • Supplement

gWorks (A)

By: Richard S. Ruback and Royce Yudkoff
In January of 2019, Joe Heieck, CEO of gWorks, was deciding whether to proceed with his acquisition of Data Tech, that was a business roughly the same size as gWorks. gWorks, which provided geospatial software to small city and rural county governments, was acquired by... View Details
Keywords: Acquisition; Small Business; Cost vs Benefits; Decisions; Business Education; Corporate Entrepreneurship; Leadership Style; Leading Change; Business or Company Management; Problems and Challenges; Talent and Talent Management; Customer Relationship Management; Technology Adoption; Information Infrastructure; Digital Platforms; Growth Management; Applications and Software; Risk and Uncertainty; Technology Industry; United States
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  • April 2018
  • Supplement

Flipkart (B): The Ongoing Battle for India's E-Commerce Market

By: Sunil Gupta, Das Narayandas and Rachna Tahilyani
In 2017, both Flipkart and Amazon claimed leadership position in India's recently concluded key annual festive season sale, but it was too early to declare victory. Amazon continues to invest heavily in India. Competition from newer players is increasing. Media reports... View Details
Keywords: Digital Platforms; Internet and the Web; Competition; Retail Industry; India
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  • 01 Mar 2010
  • News

Cyberposium 15

Last November’s Cyberposium, titled “Navigating the Digital Storm,” marked the fifteenth anniversary of what many call the premier on-campus tech gathering in the United States. Organized by the HBS student-run TechMedia Club, the event... View Details
Keywords: News, Library, Internet, and Other Services; Information; Management, Scientific, and Technical Consulting Services; Professional Services
  • June 2022
  • Article

The Welfare Effects of Peer Entry in the Accommodation Market: The Case of Airbnb and the Accommodation Industry

By: Chiara Farronato and Andrey Fradkin
We study the effects of enabling peer supply through Airbnb in the accommodation industry. We present a model of competition between flexible and dedicated sellers—peer hosts and hotels—who provide differentiated products. We estimate this model using data from major... View Details
Keywords: Peer To Peer; Airbnb; Digital Platforms; Market Entry and Exit; Competition; Accommodations Industry
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  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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  • July 2011 (Revised January 2012)
  • Teaching Note

Demand Media (TN)

By: John Deighton and Leora Kornfeld
Teaching Note for 512021. View Details
Keywords: Internet and the Web; Media; Society; Transformation; Digital Marketing; Business Model; Initial Public Offering; Customers; Behavior; Value; Information Technology Industry; California
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  • 01 Apr 2000
  • News

Getting the Message

hookup, but that number is expected to double this year and reach 16.6 million within five years. "The creative side, which is what matters in the advertising business, can't be fully explored until the technology has improved," says... View Details
Keywords: Susan Young
  • August 2010 (Revised August 2011)
  • Case

Developing an App for That

By: Hanna Halaburda, Joshua Gans and Nathaniel Burbank
At a time when ever-rising smartphone sales are driven as much by demand for devices that run must-have third-party "apps" as by the quality of traditional voice and data services, there is a myriad of challenges facing the software developer who is looking to choose... View Details
Keywords: Product Development; Competitive Strategy; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Information Technology Industry; Information Technology Industry
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  • April 2013 (Revised June 2018)
  • Teaching Note

Amazon, Apple, Facebook, and Google 2018

By: John Deighton and Leora Kornfeld
Keywords: Amazon; Apple; Facebook; Google; Online Platforms; Marketing; E-commerce; Digital Platforms; Digital Marketing
Related
  • February 2024
  • Teaching Note

UGG Steps into the Metaverse

By: Shunyuan Zhang and Sunil Gupta
Teaching Note for HBS Case No. 523-013. View Details
Keywords: Metaverse; Digital Marketing; Innovation and Invention; Marketing Channels; Marketing Strategy; Social Marketing; Internet and the Web; Information Technology Industry; Information Technology Industry; Information Technology Industry; United States
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  • 29 Jun 2022
  • Blog Post

Harvard Business School Announces the 2022-2023 Blavatnik Fellows

and fellows’ companies funding has quadrupled. It is gratifying to be a part of the program’s tremendous growth and mentor next generation entrepreneurs who contribute to society by commercializing groundbreaking technology and biomedical... View Details
  • 01 Dec 2020
  • News

Quantum Leap

back then,” he admits. Before that, he was part of a team at Avid Technology that won an Emmy Award for digital video editing—something we take for granted on our phones today, he says, but it was... View Details
Keywords: Jen McFarland Flint; Computer and Electronic Product Manufacturing; Manufacturing
  • January 2022
  • Article

Artificial Intelligence, Data-Driven Learning, and the Decentralized Structure of Platform Ecosystems

By: David R. Clough and Andy Wu
Gregory, Henfridsson, Kaganer, and Kyriakou (2020) highlight the important role of data and AI as strategic resources that platforms may use to enhance user value. However, their article overlooks a significant conceptual distinction: the installed base of... View Details
Keywords: Artificial Intelligence; Data Strategy; Ecosystem; Value Capture; Digital Platforms; Analytics and Data Science; Strategy; Learning; Value Creation; AI and Machine Learning; Technology Industry; Technology Industry; Technology Industry; Technology Industry
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  • June 2019 (Revised February 2020)
  • Supplement

Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (B)

By: Tsedal Neeley, Paul Leonardi and Michael Norris
Supplements the (A) case, HBS No. 419-066, and provides information about what happened after the (A) case ends. View Details
Keywords: Agile; Values; Vision; Corporate Culture; Leadership; Transformation; Organizational Culture; Values and Beliefs; Digital Transformation; Technology Industry; United States; California
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  • July–August 2020
  • Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung
The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details
Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation
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  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
Related
  • September 24, 2021
  • Article

A Labor Movement for the Platform Economy

By: Li Jin, Scott Duke Kominers and Lila Shroff
Platforms are fundamentally changing the contract between workers and companies—and the workers and creatives that create value for platform companies, and rely on platforms for their livelihoods, often have little power when it comes to getting their concerns... View Details
Keywords: Gig Workers; Decentralized Collective Action; Internet and the Web; Labor; Labor and Management Relations; Digital Platforms
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