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Show Results For
- All HBS Web
(9,534)
- People (41)
- News (3,230)
- Research (4,072)
- Events (42)
- Multimedia (158)
- Faculty Publications (2,841)
- 15 Nov 2021
- News
Putting Your Corporate Purpose to Work
- 14 Jan 2020
- Video
What You'll Learn in Courageous Leadership
- 5 PM – 6 PM EST, 16 Nov 2021
- Virtual Programming
Sisters in Solidarity
Join us for the final session in a pilot series of programming that will bring together HBS alumnae from underrepresented communities for connection, support, and alliance. This session will be a safe environment, affording attendees the space to inspire one another,... View Details
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- June 18, 2019
- Article
Research: Investors Reward Companies That Talk Up Their Digital Initiatives
By: Suraj Srinivasan and Wilbur Chen
A study of how companies disclose their digital initiatives on earnings calls and written communications finds that more firms are using these technologies, that financial markets reward companies that disclose such initiatives, but that financial performance... View Details
Srinivasan, Suraj, and Wilbur Chen. "Research: Investors Reward Companies That Talk Up Their Digital Initiatives." Harvard Business Review (website) (June 18, 2019).
- September 2016
- Teaching Note
Nuclear Energy: An Answer to Climate Change?
By: Michael W. Toffel and Glen W. S. Dowell
This case asks students to take the perspective of a nuclear energy industry association whose objective is convincing politicians and the public about the merits of its industry. The association is considering whether to approach environmental nongovernmental... View Details
- November 2004 (Revised April 2009)
- Case
Launching the New MINI
By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
- 19 May 2015
- News
Small Business Lending: The World Has Changed
- 14 May 2011
- News
Nagging may have virtues in the office
- 13 Dec 2018
- News
Sustainable investing risks becoming a victim of its own success
- 05 Dec 2018
- News
6 Ways Traveling Makes You A Better Employee
- 23 Jan 2017
- News
Galaxy Note 7 Fires Caused by Battery and Design Flaws, Samsung Says
- 31 Oct 2022
- Video
Health Minute: Tracy Perry
- November 1991 (Revised January 1995)
- Case
Teradyne Japan
Describes a parent-subsidiary relationship in the high technology industry. The subsidiary, located in Japan, has been expanding its activities throughout the 1980s in the face of stiff local competition. Examines the dilemma facing corporate and country management as... View Details
Keywords: Relationships; Mergers and Acquisitions; Expansion; Competition; Business or Company Management; Communication; Buildings and Facilities; Business Subsidiaries; Japan
Yoshino, Michael Y. "Teradyne Japan." Harvard Business School Case 392-031, November 1991. (Revised January 1995.)
- 23 Apr 2019
- Blog Post
Propel Your Career Forward with Some of Our Favorite Books
HBS Career & Professional Development is excited to share with you some of our favorite books from the Harvard community that will help you propel your career forward. Covering topics including authentic leadership, thinking... View Details
- May 2024
- Article
Selfish Corporations
By: Emanuele Colonnelli, Niels Gormsen and Timothy McQuade
We study how perceptions of corporate responsibility influence policy preferences and the effectiveness of corporate communication when agents have imperfect memory recall. Using a new large-scale survey of U.S. citizens on their support for corporate bailouts, we... View Details
Colonnelli, Emanuele, Niels Gormsen, and Timothy McQuade. "Selfish Corporations." Review of Economic Studies 91, no. 3 (May 2024): 1498–1536.
- February 2009 (Revised September 2010)
- Case
JWT China: Advertising for the New Chinese Consumer
By: Elisabeth Koll
This case analyzes the business strategy and expansion of JWT China from the late 1990s to 2008. As part of the world's fourth largest marketing communications network, JWT China grew into one of the largest integrated communications companies in China operating from... View Details
Keywords: Governing Rules, Regulations, and Reforms; Marketing Strategy; Consumer Behavior; Business and Government Relations; Business Strategy; Expansion; Advertising Industry; China
Koll, Elisabeth. "JWT China: Advertising for the New Chinese Consumer." Harvard Business School Case 809-079, February 2009. (Revised September 2010.)
- 03 Sep 2013
- News