Americanization - Publications - Faculty & Research

July 2022 (Revised January 2023)
Case

Vicky Tsai and Tatcha: Confronting Stereotypes

By: Geoffrey Jones and Veronica Tong

Teaching Plan for HBS Case No. 323-007. This case examines the career of Vicky Tsai, the creator of San Francisco-based TATCHA, a Japanese-themed luxury beauty brand launched in 2009. It explores how Tsai developed the concept, assembled management, and successfully... View Details

Keywords: Cosmetics Industry; Japan; Startup; Marketing; Entrepreneurship; Growth and Development; Product Development; Product Marketing; Acquisition; Identity; Brands and Branding; Ethnicity; Gender; Beauty and Cosmetics Industry; United States

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Rosabeth Moss Kanter holds the Ernest L. Arbuckle Professorship at Harvard Business School, specializing in strategy, innovation, and leadership for change. Her strategic and practical insights guide leaders worldwide through teaching, writing, and direct... View Details

Keywords: accounting industry; advertising; airline; apparel; arts; automobiles; banking; beauty products; beverage; biotechnology; broadcasting; chemical; clothing; communications; computer; consulting; consumer products; e-commerce industry; education industry; electrical equipment; electronics; entertainment; fashion; fast food; federal government; financial services; food; food processing; grocery; health care; high technology; hotels ＆ motels; industrial goods; information; information technology industry; insurance industry; internet; legal services; management consulting; manufacturing; medical supplies; nonprofit industry; oil ＆ gas; petroleum; pharmaceuticals; professional services; publishing industry; real estate; recreation; restaurant; retail financial services; retailing; semiconductor; soft drink; software; sports; state government; telecommunications; textiles; tourism; toy; transportation; travel; utilities; wine

05 Feb 2009
Research & Ideas

In Praise of Marketing

among many consumers than any political party, trade union, church, or mosque. Indeed, Starbucks founder Howard Schultz sought to make his coffee shops the "third place" in our lives, after home and work. Marketing is an View Details

Keywords: by John Quelch; Advertising

October 2004 (Revised March 2006)
Background Note

Learning from Scandals: Responsibility of Professional Organizations

By: Ashish Nanda

This case comments on the responsibility of professional organizations to respond openly to public accusations of wrongdoing by its members. It briefly relates the circumstances of the sexual abuse scandal in the Boston archdiocese of the Roman Catholic Church and the... View Details

Keywords: Corporate Disclosure; Ethics

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Find at Harvard

29 May 2012
News

How to Stop Sleeping With Your Smartphone

19 Jul 2013
News

Reinvigorate a Disengaged Sales Force

11 May 2020
News

Covid-19 Dispatch: Karen Mills

20 Feb 2018
News

Electronic Health Records Don’t Reduce Administrative Costs

31 Aug 2017
News

How Netflix’s Content Strategy Is Reshaping Movie Culture

05 May 2017
News

Here’s the real loser in the GOP health-care reform plan

01 Mar 2017
News

‘Ugh, I’m So Busy’: A Status Symbol for Our Time

07 Mar 2016
News

The Trump-Obama Corporate Tax Reform Fail

David A. Thomas

David Thomas is H. Naylor Fitzhugh Professor of Business Administration at Harvard Business School. His research addresses issues related to executive development, cultural diversity in organizations, leadership and organizational change. He recently served as a... View Details

Keywords: biotechnology; consulting; consumer products; education industry; financial services; media

Web

Case Method Project

and colleges Use this methodology to deepen students’ understanding of American democracy Based on the highly successful experience of Harvard Business School and other graduate and professional programs that use case-based teaching, we... View Details

Web

Live from Klarman Hall - Alumni

in Global Society How can we best prepare students to navigate an uncertain world? How do we make sense of the changes in American and global politics over the past decades with our students? In this session, Professors Matthew Weinzierl... View Details

March–April 2002
Other Article

The Importance of Being Strategic

By: Michael E. Porter

At the Balanced Scorecard Collaborative's recent North American Summit, Michael E. Porter, Bishop William Lawrence Professor at Harvard Business School, addressed the question "Is the world changing too fast for companies to have a long-term strategy?" "No," said... View Details

Keywords: Strategy

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Summer 2013
Other Article

The Roots of Our Tax Debates

By: Matthew C. Weinzierl

Our fiscal debates are endlessly frustrating. The outlines of a compromise seem clear, yet both sides remain incapable of agreement. But is the proper balance between spending less and taxing more really so obvious? A look at what underlies the political wars over... View Details

Keywords: Values and Beliefs; Debates; Taxation; Budgets and Budgeting; United States

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