Publications

October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Sports Industry

09 Jan 2020
Blog Post

Navigating Grey in the Ever-Evolving Tech Community

Carlyn Strand Sylvester (MBA 2016) leads a small team at Netflix focused on creative testing and innovation for the streaming service’s global paid digital and acquisition channels, with an emphasis on growing the Netflix audience through... View Details

September 2024
Case

Cathay Cargo: Turnaround Short Haul, or Double Crew Long Haul?

By: Willy Shih and Billy Chan

Tom Owen, Director Cargo at Cathay Pacific Airways, had a problem. During the Covid-19 pandemic, the grounding of passenger flights meant the sudden loss of 50% of the airline's cargo carrying capacity. But the bigger challenge was that the Hong Kong government imposed... View Details

Keywords: Operations; Resource Allocation; Cash Flow; Governing Rules, Regulations, and Reforms; Health Pandemics; Organizational Change and Adaptation; Decision Choices and Conditions; Air Transportation Industry; Hong Kong

20 Nov 2014
Blog Post

An update from the Hospitality Club

Our office had the chance to sit down with the HBS student Hospitality Club COO, Keaw Poopichapong. Here’s what she had to say: As a club officer for The Hospitality and Travel Club, what are you most excited for? We are really excited about the variety of events that... View Details

April 2016
Supplement

Preparing a Concession Bid at TAV Airports Holding

By: C. Fritz Foley and Çiğdem Çelik

In 2013, TAV Airports Holding prepared a bid for the concession to build and operate the third Istanbul airport. This process involved input from various parts of the firm with operating and financial expertise. Burcu Geriş, the CFO of TAV Airports Holding, and her... View Details

Keywords: Project Finance; Infrastructure Development; Equity Cash Flows; Capital Budgeting; Valuation; Financial Management; Financing and Loans; Air Transportation Industry; Transportation Industry; Turkey

05 Feb 2024
What Do You Think?

How Do You Hire for Attitude?

spend 2 percent of their time recruiting and 75 percent managing their recruiting mistakes.” Our research confirms that these are companies that hire for skills and try to do the nearly impossible: train for attitude. The question I’m... View Details

Keywords: by James Heskett

08 Aug 2023
Research & Ideas

The Rise of Employee Analytics: Productivity Dream or Micromanagement Nightmare?

of people analytics involve talent and performance—determining the qualities that distinguish a company’s best managers and strongest teams and identifying growth and development opportunities. As the field... View Details

Keywords: by Ben Rand

30 Nov 2023
Blog Post

College Students, Take a Sneak Peek at the HBS MBA

you can explore options for your future and learn how an MBA can help you develop general management skills that you can use in any career and in any kind of organization – from for-profit businesses to non-profit organizations, from your... View Details

2020
Working Paper

Determinants of Early-Stage Startup Performance: Survey Results

By: Thomas R. Eisenmann

To explore determinants of new venture performance, the CEOs of 470 early-stage startups were surveyed regarding a broad range of factors related to their venture’s customer value proposition, product management, marketing, technology and operations, financial... View Details

Keywords: Startups; Survey Research; Performance Analysis; Entrepreneurship; Performance; Analysis; Business Startups; Failure; Surveys

SSRN

Read Now

Aptiv's board must decide whether a joint venture with an auto maker is the right next step in the company's efforts to develop and commercialize a production-ready autonomous driving system. While many commentators believed that Aptiv's self-driving technologies... View Details

22 Aug 2016
Research & Ideas

Master the One-on-One Meeting

Whether you’re a CEO or a line manager, your team is just as important as a group as its members are as individuals. Today’s tech companies offer many perks to attract and retain the best employees. We offer competitive salaries, training... View Details

Keywords: by Julia B. Austin

June 2001
Case

Bedrock Productions

By: Michael J. Roberts and Michael L. Tushman

Describes a young Web consulting firm going through a very rapid period of growth in late 1999 and 2000. The founder/CEO sees himself as a strategist and marketer who is less well-suited to the operational details, that are expanding as the firm grows. A president is... View Details

Keywords: Leadership Development; Management Teams; Change Management; Managerial Roles; Consulting Industry

05 Sep 2023
Book

Failing Well: How Your ‘Intelligent Failure’ Unlocks Your Full Potential

results. “An intelligent failure is an undesired result in new territory,” says Edmondson, the Novartis Professor of Leadership and Management at HBS. “There’s no way you can know for sure whether it will work out without trying it.”... View Details

Keywords: by Michael Blanding

September 2021 (Revised December 2021)
Case

STARZPLAY: Shooting for the Stars

By: Elie Ofek, Marco Bertini and Alpana Thapar

In mid-2021, Maaz Sheikh, cofounder and CEO of STARZPLAY, a Dubai-based subscription video on demand (SVOD) provider that catered to the Middle East and North Africa region, was wrestling with how to find the right balance between continued subscriber growth and... View Details

From the editor team of the ground-breaking Consumer-Brand Relationships: Theory and Practice comes this new volume. Strong Brands, Strong Relationships is a collection of innovative research and management insights that... View Details

December 2012 (Revised October 2022)
Case

Plastiq

By: Jeffrey J. Bussgang, Gaurav Jain, Liroy Haddad, Luke Langford and Matt Noble

The young CEO of a venture-backed startup needs to figure out his go to market strategy and the right profile for his first key sales hires. Should he develop partnerships with channels that would provide leverage or build out a direct sales force? And should the sales... View Details

Keywords: Payments; Sales; Channels; Credit Cards; Digital Platforms; Selection and Staffing; Cost vs Benefits; Salesforce Management; Marketing Channels; Business Startups; Business Strategy; Marketing Strategy; Partners and Partnerships; Management Systems

Program

Driving Digital Strategy

advantage of the opportunities presented by digital transformation Learn how new technologies are impacting business Make digital transformation a key part of your organization's strategy Create and manage the capabilities that drive... View Details

June 2020 (Revised April 2022)
Case

AFC Ajax

By: Anita Elberse

In July 2019, AFC Ajax’s chief executive officer Edwin van der Sar finalized one of the biggest transfers in soccer—that of Matthijs de Ligt, only 19 years old but already one of the sports world’s brightest stars—from AFC Ajax to Italian powerhouse Juventus FC for a... View Details

Keywords: Soccer; Talent and Talent Management; Sports; Globalization; Competitive Advantage; Strategy; Sports Industry; Europe