Publications

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March 2015
Teaching Note

CVS Health: Promoting Drug Adherence

By: Leslie John, John Quelch and Robert Huckman

Email mking@hbs.edu for a courtesy copy.

This Teaching Note explains the theory of the case and teaching plan for the case: CVS Health: Promoting Drug Adherence (515010). The case finds Helena Foulkes, Executive... View Details

Program

Competing in the Age of AI—Virtual

leveraging massive amounts of data and sophisticated analytics. This program is eligible for the Digital Transformation Certificate. Learn More Key Benefits This online artificial intelligence course is a "how-to" guide that demystifies... View Details

2005
Chapter

Fundamentals for a World-Class Leadership Programme

Meaningful leadership development needs to incorporate emotional and often unconscious aspects of human behavior. This chapter describes a leadership program designed to provide opportunities to learn, in-depth and through personal experience, about the exercise of... View Details

Keywords: Learning; Leadership Development; Personal Development and Career; Groups and Teams; Behavior; Emotions

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9 AM – 10 AM EDT, 20 Mar 2019
HBS Online

HBS Online Negotiation Mastery

Hone your negotiation skills with analytical tools, interpersonal techniques, and real-world practice to secure maximum value for yourself and your organization. Program Dates: March 20, 2019 - May 15, 2019 View Details

April 2015
Tutorial

Introduction to International Macroeconomics

By: Laura Alfaro and Elizabeth A. Meyer

This tutorial is a web-based, interactive program which will provide students with an introduction to the basic principles of macroeconomics and international macroeconomics. View Details

Keywords: International Macroeconomics; International Economy; Current Account; Unemployment; Inflation; Monetary Policy; Fiscal Policy; Gdp; Macroeconomics; Money; Business Cycles; Inflation and Deflation; Trade

May 1993 (Revised June 2004)
Case

PepsiCo Bottling in Mexico

By: Kenneth A. Froot

This case describes Pepsico's program to restructure its Mexican bottling network. It wants to work with existing bottlers and find an organizational arrangement that will allow the bottlers to grow and change with the Mexican soft drink industry. View Details

Keywords: Bottling; Mergers and Acquisitions; Joint Ventures; Multinational Firms and Management; International Finance; Valuation; Programs; Organizational Design; Food and Beverage Industry; Mexico

Career Coach

Arun Munthala

resume and work experience for success. He can also offer advice on leadership rotation programs within Automotive/ mobility and on US immigration. Lastly, he is happy to help on career visioning, networking tips, resume, cover letter and... View Details

9 AM – 9 AM EDT, 05 Sep 2018
HBS Online

HBX Disruptive Strategy

Make innovation a reality with strategies from two-time Worlds Most Innovative Business Thinker, Clayton Christensen. Program Dates: September 5, 2018 - October 17, 2018 View Details

March 1980 (Revised September 1982)
Case

Parker Brothers (B)

Describes the recall program designed by Parker Brothers following the death of two children, which may have been related to a new product. View Details

Keywords: Safety; Risk Management; Product; Consumer Products Industry

November 2019 (Revised December 2019)
Case

Martini Klinik: Prostate Cancer Care 2019

By: Michael E. Porter, Jens Deerberg-Wittram and Thomas W. Feeley

Since its establishment in 2005, Hamburg’s Martini Klinik had single mindedly focused on prostate cancer care with a commitment to measure long-term health outcomes for every patient. A wholly owned subsidiary of the University Hospital Hamburg, Martini Klinik was a... View Details

Co-Chair, Driving Digital Strategy

Sunil Gupta is the Edward W. Carter Professor of Business Administration and co-chair of the executive program on Driving... View Details

Keywords: advertising; communications; consumer products; credit card; education industry; financial services; high technology; marketing industry; telecommunications

June 2018 (Revised January 2019)
Case

Membership Rewards® from American Express

By: Shelle Santana, Frances X. Frei and Lauren G. Pickle

Credit and charge card issuer American Express (Amex) had developed a strong reputation among consumers due in part to its Membership Rewards (MR) loyalty program, first established in 1991. Through MR, all Amex cardholders could accumulate and redeem “points” based on... View Details

Keywords: Financial Services; Customer Loyalty; Credit Cards; Marketing Strategy; Product Marketing; Brands and Branding; Customer Value and Value Chain; Value Creation; Financial Services Industry; Banking Industry; North America; United States