Publications

2016
Chapter

The Organization of Non-market Strategy

By: Dylan B. Minor

The purpose of this paper is to explore how firms organize to engage in non-market strategy. To achieve this end, we explore the organization of non-market strategy via a formal model of the firm. The model is motivated by a qualitative study of the organization of... View Details

Keywords: Non-market Strategy; Corporate Social Responsibility; Strategy; Organizational Design; Corporate Social Responsibility and Impact

November 2008 (Revised August 2011)
Case

UnME Jeans: Branding in Web 2.0

By: Thomas J. Steenburgh and Jill Avery

This case introduces emerging Web 2.0 social media in virtual worlds, social networking sites, and video-sharing sites and encourages students to explore the opportunities and risks they present for brands. The case allows students to grapple with the strategic and... View Details

Keywords: Digital Marketing; Brands and Branding; Marketing Communications; Marketing Strategy; Consumer Behavior; Risk and Uncertainty; Social and Collaborative Networks; Internet and the Web; Apparel and Accessories Industry

Web

Research Areas - Doctoral

faculty-designed research project based on their indicated interests. 1. Corporate Social Responsibility research explores business impact of delivering economic, social, and environmental benefits to stakeholders. 2. Business and... View Details

November 2000 (Revised May 2002)
Case

Oracle Corporation

By: Frances X. Frei and Hanna Rodriguez-Farrar

Oracle Corp., the world's second-largest independent software company (behind Microsoft) was the world's dominant supplier of database software. Oracle also sold application software, such as the popular enterprise resource planning and customer relationship management... View Details

Keywords: Organizational Change and Adaptation; Internet and the Web; Service Operations; Service Delivery; Applications and Software; Management Teams; Innovation and Invention; Web Services Industry; Information Technology Industry

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Web

Rock Summer Fellows - Entrepreneurship

Family, provides an opportunity for students exploring an entrepreneurial path to focus on founding a new venture. Details for Students (login required) The Rock Summer Fellows track is a competitive program in which students will be part... View Details

14 Sep 2023
Research & Ideas

Working Moms Are Mostly Thriving Again. Can We Finally Achieve Gender Parity?

“People still have this belief that it’s detrimental to their children when moms are employed,” said McGinn at the time. “So our finding that maternal employment doesn’t affect kids’ happiness in adulthood is really important.” In analyses View Details

Keywords: by Kara Baskin

Web

Programs for Small Teams

The organizational impact of team collaboration. Sending small teams of executives or individuals to the same program can have a profound impact on long-term organizational success. Explore our more than 50 programs available.... View Details

24 Sep 2015
Blog Post

Why We Recruit: Draper Richards Kaplan Foundation

invite them to attend. Then, we offered Company Appointments for groups of students to ask more specific questions about the positions. We heard from many students that these two recruiting tactics were very helpful for them to explore... View Details

Keywords: Nonprofit / Government

Web

Race, Gender & Equity

Business School Educator Resources Diversity is critical to teaching and learning. Explore cases that showcase a diverse range of leaders and teaching materials to help you foster equity and inclusion in the classroom. Gender and Work... View Details

2021
Working Paper

MLS as a Sports Product—The Prominence of the World's Game in the U.S.

By: Stephen A. Greyser and Kenneth Cortsen

The purpose of this Working Paper is to analyze how soccer at the professional level in the U.S., with Major League Soccer as a focal point, has developed over the span of a quarter of a century. It is worthwhile to examine the growth of Major League Soccer (MLS) from... View Details

Keywords: Soccer; Major League Soccer; Sports; Growth and Development; Organizational Structure; Business Model; Sports Industry; United States

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Marketing - Faculty & Research

Marketing Science Organization is exploring how to harness TikTok’s creative assets, targeting strategies, and measurement capabilities to deliver better outcomes and reliable metrics to advertisers while accelerating TikTok's overall ad... View Details

December 1983 (Revised March 1999)
Case

The United States Financial Crisis of 1931

The behavior of the Federal Reserve System during the early years of the Great Depression has been a topic of considerable controversy. The Fed, it has been argued, pursued a contracting policy, thereby helping to turn what might have been only a brief recession into... View Details

Keywords: Government and Politics; Financial Crisis; United States

December 3, 2014
Article

Family Businesses Need One Person to Conquer and Another One to Rule

By: Josh Baron and Rob Lachenauer

This article explores the different leadership styles needed in family businesses beyond the traditional "conqueror" archetype. While conquerors are growth-focused and hands-on, rulers are essential for managing complexity, focusing on governance, and addressing family... View Details

Keywords: Leadership Style; Family Business; Management Skills

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November 2022
Case

Jon Fortt: The Art of Debate and Effective Communication

By: Francesca Gino, Sarah Livick-Moses and Ruth Page

This stand-alone multimedia case explores the art of communication in the space of negotiation. It follows the career journey of business journalist, media influencer, and co-anchor of CNBC's "Squawk Alley," Jon Fortt. He offers reflections on the race crisis in the... View Details

Keywords: Communication; Negotiation; Race

June 2009 (Revised July 2009)
Case

Moods of Norway

Describes a young fashion company competing in a variety of unconventional ways, many "experience economy" related. Moods fronts their brand with the "boy band" images of its three founders and designs eccentric features into their clothes as a way of gaining mindshare... View Details

Keywords: Business Model; Brands and Branding; Fashion Industry; Norway

November 2001 (Revised April 2005)
Case

Lonestar

By: Michael A. Wheeler and Georgia Levenson

Explores the legal and ethical responsibilities of a manager who believes that he has heard of a serious instance of sexual harassment, but who has been implored by the victim not to report it. Discussion can focus on the immediate problem or be expanded to a broader... View Details

Keywords: Working Conditions; Management Practices and Processes; Ethics; Crisis Management; Legal Liability

February 2000 (Revised February 2002)
Case

Owens & Minor, Inc. (A)

By: V.G. Narayanan and Lisa Brem

A forward-thinking manager at Owens & Minor (O&M), a large national medical and surgical distribution company, enlisted the help of both logistics and cost managers to develop an innovative pricing schedule based on the customer's activities instead of the price of the... View Details

Keywords: Activity Based Costing and Management; Logistics; Distribution; Price; Supply Chain Management; Customer Relationship Management; Medical Devices and Supplies Industry; Distribution Industry