Evolving Business Models - Publications - Faculty & Research - Harvard Business School

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July 2008 (Revised February 2009)
Case

(PRODUCT) RED (A)

By: Youngme E. Moon, Michael I. Norton and David Chen

Describes the launch and initial results of the (PRODUCT) RED campaign, a social marketing initiative conceived by U2's Bono and Bobby Shriver to combat AIDS in sub-Saharan Africa. The company licensed the (RED) brand to partner companies, which initially included Gap,... View Details

Keywords: Investment Funds; Philanthropy and Charitable Giving; Brands and Branding; Marketing Strategy; Social Marketing; Social Enterprise; Africa

October 2008 (Revised October 2009)
Case

New Century Financial Corporation

By: Krishna G. Palepu, Suraj Srinivasan and Aldo Sesia

After years of rapid growth and stock price appreciation, New Century Financial Corporation, one of the largest subprime loan originators in the U.S., reported accounting problems in early 2007. The resulting liquidity crisis forced the company to file for Chapter 11... View Details

Keywords: Accounting Audits; Financial Reporting; Business Model; Financial Crisis; Insolvency and Bankruptcy; Mortgages; Financial Services Industry; United States

March 2018
Case

Summit Public Schools (A)

By: John J-H Kim and Aldo Sesia

Summit Public Schools was a very successful charter management organization with schools in California and Washington State. The students came from a variety of socioeconomic backgrounds, many from economically disadvantaged households. While nearly all of its students... View Details

Keywords: K-12; Online Learning; Virtual Learning; Blended Learning; Secondary Education; Middle School Education; Early Childhood Education; Learning; Business Model; Performance Improvement; Technology

November 2007
Article

The Accidental Entrepreneur: The Emergent and Collective Process of User Entrepreneurship

By: Sonali K. Shah and Mary Tripsas

We develop a process model of how users, an understudied source of entrepreneurship, create, evaluate, share, and commercialize their ideas. We compare and contrast our model to the classic model of the entrepreneurial process, highlighting the emergent and... View Details

Keywords: Entrepreneurship; Valuation; Business Model; Commercialization; Adoption; Adaptation; Product; Civil Society or Community

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December 2019 (Revised November 2021)
Course Overview Note

The Entrepreneurial Manager: Spring 2022

By: Mitchell Weiss and Benjamin Henkes

This is the course overview note for “The Entrepreneurial Manager,” taught in the first year at Harvard Business School. Students will learn how to be opportunity-driven managers and how to lead under uncertainty. They'll learn how to identify opportunities, how to... View Details

Keywords: Entrepreneurial Management; Entrepreneurship; Management

15 Jul 2013
Research & Ideas

Five Imperatives for Improving Health Care

Innovation in health care treatment seems to far outpace innovation in health care business management. Just ask President Obama—two weeks ago he delayed enactment of a key provision of the new health care law for fear its requirements... View Details

Keywords: by Carmen Nobel; Health

October 2024
Case

Tonik

By: Andy Wu, Maliha Malek Quadir and Aticus Peterson

This case study examines Tonik, the first digital bank in the Philippines, as it navigates the challenges of scaling its lending operations and achieving profitability in an evolving fintech landscape. It explores Tonik's journey from its launch in 2018 to early 2024,... View Details

Keywords: Business Startups; Financing and Loans; Profit; Governing Rules, Regulations, and Reforms; Growth and Development Strategy; Emerging Markets; Entrepreneurship; Product; Banking Industry; Financial Services Industry; Technology Industry; Philippines

September 2013 (Revised November 2013)
Case

AngelList

By: Ramana Nanda and Liz Kind

In early 2010, Naval Ravikant and Babak Nivi posted a list of angel investors on the Venture Hacks blog as a resource for founders looking for funding prior to seeking venture capital. The list quickly evolved into AngelList, a separate matchmaking platform for... View Details

Keywords: Angel Investors; Venture Capital; Entrepreneurial Finance; Finance; Entrepreneurship; Investment; Financial Services Industry; United States

December 2005 (Revised January 2007)
Case

Ben & Jerry's: Preserving Mission & Brand within Unilever

By: James E. Austin and James Quinn

In the months after Ben & Jerry's was acquired by Unilever, Ben & Jerry's head social mission faces challenges and opportunities unique in the company's history, including: how to manage employee morale; whether to include synthetic ingredients to meet consumer... View Details

Keywords: Brands and Branding; Problems and Challenges; Mergers and Acquisitions; Mission and Purpose; Social Enterprise; Management Teams; Governing and Advisory Boards; Value Creation; Corporate Governance; Employee Relationship Management; Food and Beverage Industry; Agriculture and Agribusiness Industry; Retail Industry; United States

13 Feb 2014
Research & Ideas

Managing the Family Business: Leadership Roles

Editor's note: This is part of a series of occasional columns on managing the family business written by Senior Lecturer John A. Davis. In this article, Davis discusses leadership roles. Part Two: Structuring Leadership Roles My previous... View Details

Keywords: by John A. Davis

March 2016 (Revised May 2021)
Supplement

IBM and the Reinvention of High School (C): Toward P-TECH's Rapid National Expansion

By: Rosabeth Moss Kanter and Kelsi Stine-Rowe

In early 2016, Stanley Litow, IBM's Vice President of Corporate Citizenship and Corporate Affairs and President of the IBM International Foundation, made his travel arrangements for still another flight from New York to discuss possibilities for application of a new... View Details

Keywords: IBM; P-TECH; Stanley Litow: Robin Willner; Cuomo; Scaling; Innovation; New York State; New York City; Business Model; Innovation Strategy; Innovation Leadership; Education; Business and Community Relations; Change; Growth and Development; Technology Industry; New York (state, US); New York (city, NY)

December 2023
Teaching Note

Buurtzorg

By: Ethan Bernstein and Tatiana Sandino

Teaching Note for HBS Case No. 122-101. As co-founders of home nursing company Buurtzorg, Jos de Blok and Gonnie Kronenberg prized both self-management and organizational learning. Buurtzorg’s 10,000 nurses across 950 neighborhood nursing teams in the Netherlands were... View Details

Keywords: Health Care and Treatment; Employee Relationship Management; Knowledge Dissemination; Knowledge Management; Management Practices and Processes; Organizational Design; Organizational Structure; Groups and Teams; Learning; Health Industry; Netherlands

February 28, 2020
Article

How Tesla Sets Itself Apart

By: Lou Shipley

Tesla and its flamboyant, and sometimes erratic, innovator Elon Musk have turned the more than a century old industry upside down in a mere 16 years. Traditional automakers are ill prepared to compete in today’s software-centered world. Unlike nimble Tesla, they are... View Details

Keywords: Strategy; Information Technology; Transportation; Business Model; Technological Innovation; Disruption; Auto Industry

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August 2017
Case

CareMore Health System

By: Robert S. Huckman and Brian W. Powers

CareMore Health System—a physician-founded care delivery system and health plan—had developed and refined an innovative care model for at-risk seniors enrolled in Medicare managed care (i.e., Medicare Advantage) plans. CareMore's President, Sachin Jain, and his... View Details

Keywords: Health Care Delivery; Health Insurance; Medicare; Medicaid; Managed Care; Extensivist; Social Determinants Of Health; Health Care and Treatment; Insurance; Business Model; Growth and Development Strategy; Decision Choices and Conditions; Health Industry; United States

February 2024 (Revised January 2025)
Case

AGENTS.inc: Pathways to Growth at an AI Startup

By: Frank Nagle, Manuel Hoffmann, Karoline Ströhlein and Susan Pinckney

The case describes the history of AGENTS.inc. Despite being a small startup, with only four employees, that had never had a funding round, the company boasted an impressive client portfolio including multiple Fortune 500 companies. While AGENTS.inc had been an early... View Details

25 Jul 2023
Blog Post

Malcolm McClain (MBA/MPP 2023) Named First RISE Career Fellow

building and well-being. The fellowship’s unique model provides funding for one graduating student to join an organization dedicated to creating local financial and business opportunities. The RISE Career... View Details

April 2017
Article

The New Look of Deal Protection

By: Guhan Subramanian and Fernán Restrepo

Deal protection in mergers and acquisitions (M&A) evolves in response to Delaware case law and the business goals of acquirers and targets. We construct a new sample of M&A deals from 2003 to 2015 to identify four such areas of evolution in current transactional... View Details

Keywords: Mergers and Acquisitions; Practice

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May 2021 (Revised August 2021)
Case

Airbnb During the Pandemic: Stakeholder Capitalism Faces a Critical Test

By: Benjamin C. Esty and Allison Ciechanover

As the COVID pandemic spread in early 2020, global travel ground to a halt. For Airbnb, the San Francisco-based platform for renting accommodations, the impact was both swift and severe as revenues plummeted more than 70% over the prior year. Responding to the sudden... View Details

Keywords: COVID-19 Pandemic; Business and Stakeholder Relations; Corporate Governance; Crisis Management; Leadership; Digital Platforms; Corporate Social Responsibility and Impact; Mission and Purpose; Value Creation; Decision Making; Goals and Objectives; Cross-Cultural and Cross-Border Issues; Travel Industry; Tourism Industry; Service Industry; United States

October 2022 (Revised August 2024)
Case

Cigna-Express Scripts: Can a Vertical Merger Rescue an Industry Under Attack?

By: Leemore Dafny

In Fall 2019, Cigna Corporation – a global health services company with a significant presence in the U.S. employer-sponsored health insurance market - was digesting its $54 billion acquisition of Express Scripts, Inc. (ESI), a pharmacy benefit manager (PBM)... View Details

Keywords: Mergers and Acquisitions; Business Model; Vertical Integration; Insurance Industry

April 2000 (Revised April 2004)
Case

TixToGo: Financing a Silicon Valley Start-up

Describes TixToGo, a Silicon Valley start-up company that offers online solutions to individuals and organizations that want to offer activities and/or collect registration fees for events over the Internet. A serial entrepreneur and his partner started the company in... View Details

Keywords: Business Model; Information Technology; Financing and Loans; Business Startups; Information Technology Industry; San Francisco

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