Publications

2012
Article

Antitrust Scrutiny of Google

By: Benjamin Edelman

I evaluate antitrust claims against Google and propose possible remedies. While Google's specific tactics are often novel, I show connections to practices deemed unlawful over a period of decades, and I identify remedies well grounded in antitrust precedent. View Details

Keywords: Competition; Antitrust; Google; Search; Non-price Terms; Digital Marketing; Lawsuits and Litigation; Information Technology Industry; Information Technology Industry

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28 Jan 2002
Research & Ideas

Read All About It! Newspapers Lose Web War

technology on the newspaper business with HBS Working Knowledge editor Sean Silverthorne in this e-mail interview. An article based on Gilbert's doctoral research in this area received the Robert Litschert Best Doctoral Student Paper... View Details

Keywords: by Sean Silverthorne; Entertainment & Recreation; Information; Publishing

01 Mar 2003
News

Inside the Revolution

“This is where the action is, in the zeroes and the ones.” While the kids lean forward to catch his next act, Enriquez projects on a screen an image filled with 1s and 0s. “This is digital code, the most powerful language in the world,”... View Details

Keywords: Garry Emmons; Eileen McCluskey; Jonathan West; Life Sciences Project; LSP; Colleges, Universities, and Professional Schools; Educational Services

Web

About Baker Library | Baker Library

Library you can engage with cultural artifacts and vital historical records; utilize our world-class digital collections, research tools, and curriculum support; explore the inspiring physical and digital... View Details

July–August 2020
Article

Price Bargaining and Competition in Online Platforms: An Empirical Analysis of the Daily Deal Market

By: Lingling Zhang and Doug J. Chung

The prevalence of online platforms opens new doors to traditional businesses for customer reach and revenue growth. This research investigates platform choice in a setting where prices are determined by negotiations between platforms and businesses. We compile a unique... View Details

Keywords: Business-to-business Marketing; Platform Competition; Two-Sided Markets; Price Bargaining; Daily Deals; Structural Model; Digital Platforms; Competition; Price; Negotiation

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2013
Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta

As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details

Keywords: Internet and the Web; Digital Marketing

April 2016 (Revised November 2017)
Case

InMobi: Reimagining Mobile Advertising

By: Sunil Gupta and Saloni Chaturvedi

InMobi, a mobile advertising company, considered one of India's first unicorns, has launched a new product called Miip. InMobi hopes that the product will grow its revenue eight times by 2018. Visually identified by a mascot, Miip seeks to reimagine adverting by... View Details

Keywords: Mobile App; Advertising; India; Applications and Software; Globalization; Digital Marketing; Mobile and Wireless Technology; Advertising Industry; China; India

01 Sep 2017
News

Read All About It: Journalism Can Be Profitable

news, classifieds, TV listings, ads, and coupons. They didn’t realize that there were new digital businesses to be built separately from the news bundle. And even if they did realize it, digital was a very... View Details

Keywords: April White; New York Times; newspapers; Google; Wirecutter; social media; Facebook; News, Library, Internet, and Other Services; Information

June 2019 (Revised February 2020)
Supplement

Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (B)

By: Tsedal Neeley, Paul Leonardi and Michael Norris

Supplements the (A) case, HBS No. 419-066, and provides information about what happened after the (A) case ends. View Details

Keywords: Agile; Values; Vision; Corporate Culture; Leadership; Transformation; Organizational Culture; Values and Beliefs; Digital Transformation; Technology Industry; United States; California

October 2018
Case

SeatGeek

By: Robert F. Higgins and Sarah Mehta

In late 2016, Russ D'Souza and Jack Groetzinger, co-founders of the online event ticketing platform SeatGeek, faced some difficult decisions. In the company's seven-year history, SeatGeek had positioned itself primarily as an aggregator, facilitating ticket... View Details

Keywords: Event Ticketing; Sports Ticketing; Acquisition; Business Model; Decision Making; Cost vs Benefits; Digital Platforms; Sports; Strategy; Information Technology; Mobile and Wireless Technology; Digital Platforms

Web

Kemi Akenzua | MBA

Kemi Akenzua History & Science, Secondary in Computer Science Dunster 2020 Cohort 1 I’m thrilled to be a part of the Undergraduate Technology Innovation Fellowship! I have already learned so much in my HBS class on View Details

01 Jun 2001
News

Q&A: Donna Dubinsky

A member of the team that introduced the phenomenally successful PalmPilot, Donna Lee Dubinsky (MBA 1981) has a handle on the handheld computer market. She was one of the brains behind the Pilot, the standard-setting personal digital... View Details

Keywords: Julia Hanna; PalmPilot; Apple; Telecommunications; Information

August 2010 (Revised August 2011)
Case

Developing an App for That

By: Hanna Halaburda, Joshua Gans and Nathaniel Burbank

At a time when ever-rising smartphone sales are driven as much by demand for devices that run must-have third-party "apps" as by the quality of traditional voice and data services, there is a myriad of challenges facing the software developer who is looking to choose... View Details

Keywords: Product Development; Competitive Strategy; Mobile and Wireless Technology; Applications and Software; Digital Platforms; Information Technology Industry; Information Technology Industry