Consumer Behavior - Publications - Faculty & Research

10 Jan 2005
Research & Ideas

Motivation and the Cross-Sector Alliance

motivations by plotting them on the two axes. The resulting location is a qualitative self-assessment and judgment of what is the driving behavior rather than a precise calculation. Figure 2: Cross-Sector Collaboration Motivational... View Details

Keywords: by James Austin, Ezequiel Reficco & SEKN research team

Career Coach

Wendi Zhang

Wendi partners with MBA students and alumni to meet them where they are in their career journey, and 1) if undecided - helps them get clarity, 2) if decided - coaches them in taking the next steps to reach the next goal post(s), and 3) upon reaching the next goal -... View Details

Keywords: Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products; Consumer Products

13 Jul 2010
First Look

First Look: July 13

holding across a wide range of industries and controlling for factors such as productivity and related technological capabilities. The results are explicated by a framework I develop for understanding the drivers of this behavior and... View Details

Keywords: Martha Lagace

Career Coach

Jill Huggett

Jill Huggett (Carroll '00), Principal, Bridgepath Career Advisors, is a certified professional career coach and certified professional resume writer. Jill combines professional coaching theory with her previous experience as a financial services management executive... View Details

22 Aug 2011
Research & Ideas

Getting to Eureka!: How Companies Can Promote Creativity

faculty across a wide spectrum of disciplines including business history, entrepreneurship, finance, and organizational behavior have made creativity and innovation primary subjects of focus. What is surprising is just how teachable they... View Details

Keywords: by Michael Blanding

13 Sep 2019
News

Hollywood Ending

big-screen subscriptions for cable or any of the many streaming services, from Amazon to Hulu, that people are consuming in their evening hours—a market against which Whitman says they are not in direct competition. The founders worked... View Details

Keywords: Jen McFarland Flint; photo by Christina Gandolfo

15 Jun 2021
News

June 2021 Books and Podcasts

consumers and shopping habits in the next few years. Real Estate, a Love Story: Wisdom, Honor, and Beauty in the Toughest Business in the World By Joshua Benaim (MBA 2006) Disruption Books With this book, a blend of memoir and strategy,... View Details

Keywords: Margie Kelley; Publishing Industries (except Internet); Information

24 Oct 2017
Research & Ideas

Tax Reform is on the Front Burner Again. Here’s Why You Should Care

all it provides. Second, we redistribute to a large degree through the tax system, and that's a really important set of social decisions. Finally, we create a set of incentives for behavior and that's incredibly important. The other way... View Details

Keywords: by Sean Silverthorne

06 Feb 2025
News

How to Judge Your Next Job

Subscribe on iTunes Subscribe on Spotify More Skydeck episodes Dan Morrell: Clay Christensen was a legendary professor and thinker and his “Jobs to Be Done” theory—this idea that customers buy products to solve problems—was one of his iconic intellectual contributions.... View Details

September 2019 (Revised September 2019)
Case

Facebook Fake News in the Post-Truth World

By: John R. Wells, Carole A. Winkler and Benjamin Weinstock

In August 2019, Mark Zuckerberg, founder and CEO of Facebook, was surrounded by controversy. The first major storm of protest followed the surprise election of Donald Trump as President of the United States on November 8, 2016; many put the blame at the door of fake... View Details

Keywords: Facebook; Fake News; Mark Zuckerberg; Donald Trump; Algorithms; Social Networks; Partisanship; Social Media; App Development; Instagram; WhatsApp; Smartphone; Silicon Valley; Office Space; Digital Strategy; Democracy; Entry Barriers; Online Platforms; Controversy; Tencent; Agility; Social Networking; Gaming; Gaming Industry; Computer Games; Mobile Gaming; Messaging; Monetization Strategy; Advertising; Digital Marketing; Business Ventures; Acquisition; Mergers and Acquisitions; Business Growth and Maturation; Business Headquarters; Business Organization; For-Profit Firms; Trends; Communication; Communication Technology; Forms of Communication; Interactive Communication; Interpersonal Communication; Talent and Talent Management; Crime and Corruption; Voting; Demographics; Entertainment; Games, Gaming, and Gambling; Moral Sensibility; Values and Beliefs; Initial Public Offering; Profit; Revenue; Geography; Geographic Location; Global Range; Local Range; Country; Cross-Cultural and Cross-Border Issues; Globalized Firms and Management; Globalized Markets and Industries; Governing Rules, Regulations, and Reforms; Government and Politics; International Relations; National Security; Political Elections; Business History; Recruitment; Selection and Staffing; Information Management; Information Publishing; News; Newspapers; Innovation and Management; Innovation Strategy; Technological Innovation; Knowledge Dissemination; Human Capital; Law; Leadership Development; Leadership Style; Leading Change; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development Strategy; Growth Management; Management Practices and Processes; Management Style; Management Systems; Management Teams; Managerial Roles; Marketing Channels; Social Marketing; Network Effects; Market Entry and Exit; Digital Platforms; Marketplace Matching; Industry Growth; Industry Structures; Monopoly; Media; Product Development; Service Delivery; Corporate Social Responsibility and Impact; Mission and Purpose; Organizational Change and Adaptation; Organizational Culture; Organizational Structure; Public Ownership; Problems and Challenges; Business and Community Relations; Business and Government Relations; Groups and Teams; Networks; Rank and Position; Opportunities; Behavior; Emotions; Identity; Power and Influence; Prejudice and Bias; Reputation; Social and Collaborative Networks; Status and Position; Trust; Society; Civil Society or Community; Culture; Public Opinion; Social Issues; Societal Protocols; Strategy; Adaptation; Business Strategy; Commercialization; Competition; Competitive Advantage; Competitive Strategy; Corporate Strategy; Customization and Personalization; Diversification; Expansion; Horizontal Integration; Segmentation; Information Technology; Internet and the Web; Mobile and Wireless Technology; Applications and Software; Information Infrastructure; Valuation; Advertising Industry; Communications Industry; Entertainment and Recreation Industry; Information Industry; Information Technology Industry; Journalism and News Industry; Media and Broadcasting Industry; Service Industry; Technology Industry; Telecommunications Industry; Video Game Industry; United States; California; Sunnyvale; Russia

Citation

Educators

Purchase

01 Dec 2016
News

Alumni Books of 2016

successful), and the future (create the new model).This framework makes leading innovation easier because it gives leaders a simple vocabulary and set of tools for managing and measuring the different sets of behaviors and activities,... View Details

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