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Show Results For
- All HBS Web
(9,559)
- People (41)
- News (3,239)
- Research (4,064)
- Events (39)
- Multimedia (158)
- Faculty Publications (2,837)
- Web
Admissions & Financial Aid - MBA
be hosted in the HBS application system. 1 Written Application Create an HBS account and start an application . This HBS account will be the single source of communication and repository for materials throughout the application process.... View Details
- Web
Admissions & Financial Aid | MBA
the Master of Science will be hosted in the HBS application system. Admissions Process 1. Written Application Create an HBS account and start an application . This HBS account will be the single source of communication and repository for... View Details
W. Carl Kester
Carl Kester is a Baker Foundation Professor and the George Fisher Baker Jr. Professor of Business Administration, Emeritus at Harvard Business School. He is a member of the Finance Unit. He served as Deputy Dean for Academic Affairs (2006-2010), Chairman of the... View Details
- May 2022
- Teaching Note
Climate Action in Miami
By: Rosabeth Moss Kanter and Catarina Martinez
Teaching Note for HBS Case No. 322-101. The Miami metropolitan area is a global epicenter of climate risk from heat and sea level rise, but leaders have only recently mobilized for action to respond to this systemic challenge. Resilient 305 began a collaboration across... View Details
- 2007
- Working Paper
Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers
By: John A. Deighton and Leora Kornfeld
The digital interactive transformation in marketing is not unfolding, as many thought it would, on the model of direct marketing. That model anticipated that digital media using rich profiling data would intrude marketing messaging more deeply and more precisely into... View Details
Keywords: Communication Intention and Meaning; Interactive Communication; Marketing Communications; Consumer Behavior; Social and Collaborative Networks; Internet and the Web
Deighton, John A., and Leora Kornfeld. "Digital Interactivity: Unanticipated Consequences for Markets, Marketing, and Consumers." Harvard Business School Working Paper, No. 08-017, September 2007.
- 5 PM – 6 PM EST, 16 Nov 2021
- Virtual Programming
Sisters in Solidarity
Join us for the final session in a pilot series of programming that will bring together HBS alumnae from underrepresented communities for connection, support, and alliance. This session will be a safe environment, affording attendees the space to inspire one another,... View Details
- March 2014
- Article
Private Interaction Between Firm Management and Sell-Side Analysts
By: Eugene F. Soltes
Although sell-side analysts often privately interact with managers of publicly traded firms, the private nature of this contact has historically obscured direction examination. By examining a set of proprietary records compiled by a large-cap NYSE traded firm, I offer... View Details
Soltes, Eugene F. "Private Interaction Between Firm Management and Sell-Side Analysts." Journal of Accounting Research 52, no. 1 (March 2014): 245–272.
- November 1991 (Revised January 1995)
- Case
Teradyne Japan
Describes a parent-subsidiary relationship in the high technology industry. The subsidiary, located in Japan, has been expanding its activities throughout the 1980s in the face of stiff local competition. Examines the dilemma facing corporate and country management as... View Details
Keywords: Relationships; Mergers and Acquisitions; Expansion; Competition; Business or Company Management; Communication; Buildings and Facilities; Business Subsidiaries; Japan
Yoshino, Michael Y. "Teradyne Japan." Harvard Business School Case 392-031, November 1991. (Revised January 1995.)
- August 1989 (Revised November 1994)
- Case
Nissan Motor Co. Ltd.: Marketing Strategy for the European Market
By: John A. Quelch
Nissan executives are reviewing their European marketing strategy in light of the 1992 European Community (EC) market integration program and the likely end of bilateral import quotas on Japanese cars by some EC countries. Having recently established a manufacturing... View Details
Keywords: Marketing Strategy; Resource Allocation; Market Entry and Exit; Trade; Auto Industry; Japan; United Kingdom; Europe
Quelch, John A. "Nissan Motor Co. Ltd.: Marketing Strategy for the European Market." Harvard Business School Case 590-018, August 1989. (Revised November 1994.)
- August 1991
- Case
Momenta Corp. (A)
Momenta is a one-month-old high-tech company founded by Kamran Elahian who has already helped found two other successful firms. Having faced problems of teamwork and communication before, Kamran is determined to establish the right corporate culture early on. Teaching... View Details
Bhide, Amar. "Momenta Corp. (A)." Harvard Business School Case 392-013, August 1991.
- 04 Feb 2022
- News
2021 RISE Fellow: Siham Adous (MBA 2022)
- 15 Nov 2021
- News
Putting Your Corporate Purpose to Work
- 14 Jan 2020
- Video
What You'll Learn in Courageous Leadership
Defending the Markers of Masculinity: Consumer Resistance to Brand Gender-Bending
I study the Porsche Cayenne SUV launch to ethnographically analyze how men consuming a gendered brand respond to perceived brand gender contamination. The consumers' communal gender work in a Porsche brand community is analyzed to uncover brand gender contamination's... View Details
- June 18, 2019
- Article
Research: Investors Reward Companies That Talk Up Their Digital Initiatives
By: Suraj Srinivasan and Wilbur Chen
A study of how companies disclose their digital initiatives on earnings calls and written communications finds that more firms are using these technologies, that financial markets reward companies that disclose such initiatives, but that financial performance... View Details
Srinivasan, Suraj, and Wilbur Chen. "Research: Investors Reward Companies That Talk Up Their Digital Initiatives." Harvard Business Review (website) (June 18, 2019).
- September 2016
- Teaching Note
Nuclear Energy: An Answer to Climate Change?
By: Michael W. Toffel and Glen W. S. Dowell
This case asks students to take the perspective of a nuclear energy industry association whose objective is convincing politicians and the public about the merits of its industry. The association is considering whether to approach environmental nongovernmental... View Details
- November 2004 (Revised April 2009)
- Case
Launching the New MINI
By: Douglas B. Holt and John A. Quelch
Focuses on how strategy is transformed into creative branding materials. Reports on the development of a wide variety of brand communication materials produced to support the MINI launch in the United States. MINI USA executives worked with their ad agency Crispin... View Details
Keywords: Advertising; Brands and Branding; Marketing Strategy; Product Launch; Creativity; Auto Industry; United States
Holt, Douglas B., and John A. Quelch. "Launching the New MINI." Harvard Business School Multimedia/Video Case 505-020, November 2004. (Revised April 2009.)
- 19 May 2015
- News