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      • November 2002
      • Case

      Profiles of the Class of 1976

      By: Leslie A. Perlow and Thomas J. DeLong
      Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
      Keywords: Personal Development and Career
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      Perlow, Leslie A., and Thomas J. DeLong. "Profiles of the Class of 1976." Harvard Business School Case 403-087, November 2002.
      • November 2002
      • Supplement

      Richard Oliva

      By: Leslie A. Perlow and Thomas J. DeLong
      Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
      Keywords: Personal Development and Career
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      Perlow, Leslie A., and Thomas J. DeLong. "Richard Oliva." Harvard Business School Supplement 403-085, November 2002.
      • November 2002
      • Supplement

      Samuel Allston

      By: Leslie A. Perlow and Thomas J. DeLong
      Presents profiles written by six members of the HBS Class of 1976 from the 10th and 20th reunions. The six alumni represent a cross section of the class of 1976 and provide a snapshot of life at the time of the reunions. View Details
      Keywords: Personal Development and Career
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      Perlow, Leslie A., and Thomas J. DeLong. "Samuel Allston." Harvard Business School Supplement 403-082, November 2002.
      • November 2002 (Revised May 2007)
      • Case

      Charles Schwab in 2002

      By: Lynda M. Applegate, F. Warren McFarlan and Jamie Ladge
      Details the evolution of the Charles Schwab business model, from its founding in 1975 to October 2002. The protagonist, David Pottruck, is faced with re-inventing the firm as a full-service brokerage at a time of tremendous industry instability as the industry reels... View Details
      Keywords: Entrepreneurship; Business Strategy; Competitive Strategy; Business Model; Business or Company Management; Economic Slowdown and Stagnation; Financial Services Industry
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      Applegate, Lynda M., F. Warren McFarlan, and Jamie Ladge. "Charles Schwab in 2002." Harvard Business School Case 803-070, November 2002. (Revised May 2007.)
      • October 2002 (Revised December 2003)
      • Case

      Collabrys, Inc. (A)-The Evolution of a Startup

      By: Dorothy A. Leonard and Brian DeLacey
      The CEO of a two-year-old start-up must now decide whether to become a technology provider or a service agency. In a time of enormous uncertainty about the viability of various business models for Internet-delivered services and products, Collabrys has survived the... View Details
      Keywords: Risk and Uncertainty; Internet and the Web; Corporate Entrepreneurship; Corporate Strategy; Technological Innovation; Cost vs Benefits; Partners and Partnerships; Business Growth and Maturation; Business Startups; Corporate Finance; United States
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      Leonard, Dorothy A., and Brian DeLacey. "Collabrys, Inc. (A)-The Evolution of a Startup." Harvard Business School Case 603-064, October 2002. (Revised December 2003.)
      • October 2002 (Revised October 2005)
      • Case

      United Parcel Service's IPO

      By: Paul M. Healy, Brett Laschinger and Ajay Shroff
      Examines the valuation of United Parcel Service (UPS) at the time of its IPO in mid-1999. Offers students the opportunity to assess UPS's current performance relative to its major competitor, Federal Express (FedEx), and to judge whether that performance is... View Details
      Keywords: Initial Public Offering; Valuation; Performance Evaluation; Competition; Shipping Industry; Georgia (state, US)
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      Healy, Paul M., Brett Laschinger, and Ajay Shroff. "United Parcel Service's IPO." Harvard Business School Case 103-015, October 2002. (Revised October 2005.)
      • October 2002 (Revised May 2004)
      • Case

      Starbucks and Conservation International

      By: James E. Austin and Cate Reavis
      Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
      Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
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      Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
      • September 2002
      • Case

      Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand

      By: H. Kent Bowen and Jonathan P Groberg
      Align Technology is a four-year-old medical products company that has invented a new product requiring new manufacturing processes. Demand for the new product has grown more slowly than initial forecasts predicted, and the cost structure is preventing the company from... View Details
      Keywords: Health Care and Treatment; Collaborative Innovation and Invention; Problems and Challenges; Product; Forecasting and Prediction; Marketing Strategy; Sales; Demand and Consumers; Production; Health Industry
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      Bowen, H. Kent, and Jonathan P Groberg. "Align Technology, Inc.: Matching Manufacturing Capacity to Sales Demand." Harvard Business School Case 603-058, September 2002.
      • September 2002 (Revised March 2006)
      • Case

      Environmental Power Corporation: Changing Manure Into Gold?

      By: Ray A. Goldberg and Laure Mougeot Stroock
      In 2002, Environmental Power Corp. (EPC), a small company developing renewable energy projects, was attempting to commercialize its "digester," a facility that extracted methane from manure, reduced manure's environmental impact, and generated electricity. The company... View Details
      Keywords: Commercialization; Energy Generation; Renewable Energy; Environmental Sustainability; Investment; Projects; Wastes and Waste Processing; Corporate Finance; Business and Government Relations; Energy Industry
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      Goldberg, Ray A., and Laure Mougeot Stroock. "Environmental Power Corporation: Changing Manure Into Gold?" Harvard Business School Case 903-403, September 2002. (Revised March 2006.)
      • August 2002
      • Article

      Creativity Under the Gun

      By: Teresa Amabile, Constance N. Hadley and Steven J. Kramer
      If you're like most managers, you've worked with people who swear they do their most creative work under tight deadlines. You may use pressure as a management technique, believing it will spur people on to great leaps of insight. You may even manage yourself this way.... View Details
      Keywords: Creativity; Innovation and Invention; Time Management; Working Conditions; Performance Evaluation
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      Amabile, Teresa, Constance N. Hadley, and Steven J. Kramer. "Creativity Under the Gun." Special Issue on The Innovative Enterprise: Turning Ideas into Profits. Harvard Business Review 80, no. 8 (August 2002): 52–61.
      • July 2002
      • Case

      Introducing ... The XFL!

      By: Susan M. Fournier, Stephen A. Greyser and Seth Schulman
      When the XFL professional football league debuted on February 3, 2001, it generated a Nielsen rating of 10.1, higher than any nationally televised program in a Saturday evening time slot. The next week, ratings plummeted, and by week nine the XFL game earned the title... View Details
      Keywords: Advertising; Forecasting and Prediction; Product Positioning; Consumer Behavior; Product Development; Culture; Commercialization
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      Fournier, Susan M., Stephen A. Greyser, and Seth Schulman. "Introducing ... The XFL!" Harvard Business School Case 503-015, July 2002.
      • June 2002
      • Teaching Note

      Valuing the AOL Time Warner Merger, TN

      By: Lynda M. Applegate and Maddy Kadish
      Teaching Note for (9-802-098). View Details
      Keywords: Media and Broadcasting Industry; Entertainment and Recreation Industry
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      Applegate, Lynda M., and Maddy Kadish. "Valuing the AOL Time Warner Merger, TN." Harvard Business School Teaching Note 802-232, June 2002.
      • June 2002 (Revised September 2002)
      • Case

      Pokemon: Gotta Catch 'Em All (Abridged)

      By: Youngme E. Moon
      Pokemon, the colloquial name given to a collection of 150 fantastic, animal-inspired creatures with organic powers and the capacity to evolve, are the stars of video games, trading card games, and TV cartoons. Conceived in Japan in 1996, Pokemon quickly became that... View Details
      Keywords: Brands and Branding; Age; Business or Company Management; Marketing Strategy; Product Launch; Cross-Cultural and Cross-Border Issues; Copyright; Video Game Industry; Entertainment and Recreation Industry; Japan; Asia; United States
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      Moon, Youngme E. "Pokemon: Gotta Catch 'Em All (Abridged)." Harvard Business School Case 502-092, June 2002. (Revised September 2002.)
      • June 2002
      • Article

      The Timing of Bids in Internet Auctions: Market Design, Bidder Behavior, and Artificial Agents

      By: Axel Ockenfels and Alvin E. Roth
      Keywords: Auctions; Bids and Bidding; Internet and the Web; Markets; Design; Behavior; Internet and the Web
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      Ockenfels, Axel, and Alvin E. Roth. "The Timing of Bids in Internet Auctions: Market Design, Bidder Behavior, and Artificial Agents." AI Magazine (June 2002).
      • May 2002
      • Case

      Aspen Financial

      By: Arthur I Segel and Melissa Yin-Yin Lam
      Jack and Bruce Aspen must decide how they want to grow their commercial real estate finance company during a time of tremendous change in the industry. View Details
      Keywords: History; Organizational Change and Adaptation; Change Management; Growth and Development; Real Estate Industry
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      Segel, Arthur I., and Melissa Yin-Yin Lam. "Aspen Financial." Harvard Business School Case 802-145, May 2002.
      • April 2002 (Revised July 2002)
      • Case

      Imagicast

      By: John T. Gourville and Alison Berkley Wagonfeld
      Imagicast has brought to market an interactive, multimedia retail kiosk designed to increase product sales. In spite of promising projections by industry analysts and detailed demand forecasts by Imagicast management, the company has yet to sell a single kiosk. Time... View Details
      Keywords: Forecasting and Prediction; Crisis Management; Product Launch; Demand and Consumers; Sales; Technology; Retail Industry; United States
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      Gourville, John T., and Alison Berkley Wagonfeld. "Imagicast." Harvard Business School Case 502-052, April 2002. (Revised July 2002.)
      • 2002
      • Working Paper

      Time Pressure and Creativity in Organizations: A Longitudinal Field Study

      By: Teresa M. Amabile, Jennifer S. Mueller, William B. Simpson, Constance N. Hadley, Steven J. Kramer and Lee Fleming
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      Amabile, Teresa M., Jennifer S. Mueller, William B. Simpson, Constance N. Hadley, Steven J. Kramer, and Lee Fleming. "Time Pressure and Creativity in Organizations: A Longitudinal Field Study." Harvard Business School Working Paper, No. 02-073, April 2002.
      • March 2002 (Revised June 2005)
      • Case

      AOL Time Warner, Inc.

      By: Stephen P. Bradley and Erin Sullivan
      AOL Time Warner, which has been billed as the "first fully integrated media and communications company of the Internet Century," raises the fundamental question of how value will be created and captured by the merger of AOL and Time Warner. This case describes just how... View Details
      Keywords: Mergers and Acquisitions; Internet and the Web; Value Creation; Organizational Culture; Consolidation; Change Management; Telecommunications Industry; Media and Broadcasting Industry; United States
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      Bradley, Stephen P., and Erin Sullivan. "AOL Time Warner, Inc." Harvard Business School Case 702-421, March 2002. (Revised June 2005.)
      • March 2002 (Revised May 2003)
      • Case

      NeoPets, Inc.

      By: Thomas R. Eisenmann and Elizabeth Kind
      NeoPets, a rapidly growing Internet start-up, faces decisions about its international expansion strategy--whether to enter a joint venture with a conglomerate in Singapore to exploit Asian markets as well as which other regions to target. NeoPets allows its... View Details
      Keywords: Expansion; Global Strategy; Network Effects; Joint Ventures; Business Conglomerates; Age; Internet and the Web; Product Positioning; Digital Marketing; Internet and the Web; Corporate Entrepreneurship; Information Technology Industry; Asia; Singapore
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      Eisenmann, Thomas R., and Elizabeth Kind. "NeoPets, Inc." Harvard Business School Case 802-100, March 2002. (Revised May 2003.)
      • February 2002
      • Case

      Fighting AIDS and Pricing Drugs

      By: John T. Gourville
      In early 2001, makers of AIDS drugs were suing to prevent developing countries from violating their patents. The issue was driven by price. The developing countries could not afford the market price for these drugs. At the same time, the drug companies were reluctant... View Details
      Keywords: Developing Countries and Economies; Patents; Price; Strategy; Globalized Markets and Industries; Pharmaceutical Industry
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      Gourville, John T. "Fighting AIDS and Pricing Drugs." Harvard Business School Case 502-061, February 2002.
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