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Show Results For
- All HBS Web
(3,055)
- People (7)
- News (904)
- Research (1,668)
- Events (10)
- Multimedia (16)
- Faculty Publications (841)
- 26 Aug 2016
- News
Improving Wellness Through Better Nutrition
With a background in consumer health care at Johnson & Johnson, when Beth Burrough (MBA 1991) joined Mom’s Meals Nourishcare as a partner and chief marketing officer in 2006, she already understood the company’s potential to improve the... View Details
- 14 Oct 2013
- Research & Ideas
Blockbuster! Why Star Power Works
makes huge investments to acquire, develop, and market concepts with strong hit potential, and then banks on the sales of those titles to make up for the middling performance of their other content. Today's leading film studios,... View Details
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
- 19 Jun 2013
- News
Your Guide to Social Enterprise
poverty, inequality, access, and opportunity are deeply economic and political, and often persist even when the right laws are in place because of market or government failure." The chance to study with Rosabeth Moss Kanter, Jim Austin,... View Details
- 07 Dec 1999
- Research & Ideas
Henry Heinz and Brand Creation in the Late Nineteenth Century
efficiently as possible. Increasing the company's product line was a potentially quick, inexpensive way to shape a nascent market for processed food. It was also a means, Heinz reasoned, of building the brand. In the 1870s, branding was a... View Details
Keywords: by Nancy F. Koehn
- 01 Feb 2001
- News
A Bankable Trust
Carla Ann Harris (MBA 1987) is a managing director at Morgan Stanley Dean Witter, in charge of the marketing and execution of new-issue equity financing in the technology, media, telecommunications, transportation, industrial, and... View Details
Keywords: Arts, Entertainment
- Article
Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption
By: Janet Schwartz, Jason Riis, Brian Elbel and Dan Ariely
Policies that mandate calorie labeling in fast-food and chain restaurants have had little or no observable impact on calorie consumption to date. In three field experiments, we tested an alternative approach: activating consumers' self-control by having servers ask... View Details
Keywords: Food; Labels; Consumer Behavior; Interpersonal Communication; Motivation and Incentives; Health Industry; Food and Beverage Industry
Schwartz, Janet, Jason Riis, Brian Elbel, and Dan Ariely. "Inviting Consumers to Downsize Fast-Food Portions Significantly Reduces Calorie Consumption." Health Affairs 31, no. 2 (February 2012): 2399–2407.
- 01 Sep 2003
- News
Alumni Bookshelf
leaders. Brand Aid by Brad VanAuken (MBA ’84) (American Management Association) This reference guide is aimed at solving tough branding problems and strengthening marketing position. VanAuken offers solutions to pressing problems facing... View Details
- 01 Jun 2014
- News
Net Gains
the league, which includes everything from marketing communications to information technology to pure international business. It's this last responsibility that has Tatum really animated. "When you look at... View Details
Keywords: Dan Morrell
- 20 Feb 2013
- News
Thanking Veterans Online
Veterans Affairs benefits, Hall and fellow Army Ranger Matthew Thompson (MBA 2010) sought to create a business that would help veterans receive the benefits they deserve. The result was TroopSwap, an online source for discounts and other goodies that companies extend... View Details
- 12 May 2016
- News
Drawing Connections Between Business and Art
the same time expanding the art appreciation of the staff members,” he says. “We have no market for contemporary art by young artists here,” notes Shibayama, who also teaches the business of art at two Japanese universities. “We have... View Details
- 22 Jul 2015
- News
Supporting a Return to Work for Women Execs
them really became a full-time career.” This was in the 1990s, when Gould had a management position in marketing and strategy at Reuters and before family-friendly HR policies, such as job-sharing, had caught on with many companies. She... View Details
- 23 Apr 2018
- News
Sowing the Seeds of Leadership
Foods Market regularly stocks EARTH’s bananas, dried fruits, and cobranded coffee. Outreach and Impact In his current role, Condo spends about half of his time on the road, meeting with members of the school’s extended View Details
Keywords: Deborah Blagg
- 04 Aug 2006
- What Do You Think?
What Happens When the Economics of Scarcity Meets the Economics of Abundance?
means to understand human behavior and finds ways to accommodate and direct such behaviors." Citing the works of Ronald Coase, David Touve opined, "It would seem that economics has grappled with the question of markets for... View Details
Keywords: by James Heskett
- June 2009
- Article
How Concepts Affect Consumption
By: Dan Ariely and Michael I. Norton
Duke behavioral economist Ariely and Harvard Business School professor Norton explore how our consumption of concepts influences physical consumption, both positively and negatively. View Details
Ariely, Dan, and Michael I. Norton. "How Concepts Affect Consumption." Harvard Business Review 87, no. 6 (June 2009).
- 22 Dec 2015
- News
Cahill to Lead HBS External Relations
has assumed a new role as Strategic Advisor, External Relations. As executive director, Cahill is responsible for managing all aspects of the School’s alumni relations, development, and alumni marketing and View Details
- 24 Apr 2014
- News
Leaders must be strategists first
behavioral aspects of leading a firm—building organizations and influencing people. Montgomery wants to change that approach, teaching leaders to ask the question, What will this firm be, and why will it matter? Although a company may change what it makes, the services... View Details
- February 2011
- Teaching Note
Porsche: The Cayenne Launch (TN)
By: John Deighton and Jill Avery
Teaching Note for 511-068. View Details
- August 2009
- Article
Mental Accounting and Small Windfalls: Evidence from an Online Grocer
By: John Beshears and Katherine L. Milkman
We study the effect of small windfalls on consumer spending decisions by comparing the purchases online grocery customers make when redeeming $10-off coupons with the purchases they make without coupons. Controlling for customer fixed effects and other variables, we... View Details
Keywords: Mental Accounting; Windfalls; Marginal Propensity To Consume; Coupons; Marketing Communications; Consumer Behavior; Accounting; Cognition and Thinking; Retail Industry
Beshears, John, and Katherine L. Milkman. "Mental Accounting and Small Windfalls: Evidence from an Online Grocer." Journal of Economic Behavior & Organization 71, no. 2 (August 2009): 384–394.
- March 2004 (Revised April 2004)
- Background Note
Seeing What's on Red Auerbach's Mind
Analysis of an interview with Red Auerbach, HBR No. 87201. Alan M. Webber, who conducted the interview, probed for the lessons that Auerbach has learned from a long and productive career coaching and managing the Boston Celtics, a professional basketball team in the... View Details
Keywords: Markets; Research; Sports; Product Development; Communication Intention and Meaning; Sports Industry
Lassiter, Joseph B., III, and John T. Gourville. "Seeing What's on Red Auerbach's Mind." Harvard Business School Background Note 804-160, March 2004. (Revised April 2004.)