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Show Results For
- All HBS Web
(11,639)
- People (96)
- News (4,276)
- Research (4,014)
- Events (67)
- Multimedia (266)
- Faculty Publications (2,494)
- December 2020
- Article
Consumer Reactance to Promotional Favors
By: Marco Bertini and Aylin Aydinli
Promotional favors are an increasingly popular but seldom researched form of price promotion where the receipt of the saving by consumers depends on an action on their part that is nonmonetary in nature, such as completing a questionnaire, posting a review, or making a... View Details
Keywords: Promotional Favors; Conditional Discounts; Psychological Reactance; Price Promotions; Pricing; Marketing; Price; Consumer Behavior
Bertini, Marco, and Aylin Aydinli. "Consumer Reactance to Promotional Favors." Journal of Retailing 96, no. 4 (December 2020): 578–589.
- 10 Dec 2021
- Blog Post
African American Student Union Spotlight on the Midwest
The HBS African American Student Union (AASU) strives to be an extended family for its members from the moment they decide to attend HBS, through the transition to second year, and beyond graduation. Here we profile two AASU members from the Midwest U.S. about their... View Details
- September 2022
- Case
Proactive for Her
By: Rembrand Koning and Kairavi Dey
Proactive for Her began amid the COVID-19 pandemic, in August 2020 as a digital platform to provide accessible, evidence-based, primary, preventive non-judgmental healthcare services for Indian women, who were often dissuaded from seeking help as premarital sex and... View Details
Keywords: Women's Health; Healthcare; India; Start-up; Telehealth; Digital Platforms; Health Care and Treatment; Customer Focus and Relationships; Business Startups; Health Industry; Asia; South Asia; India
Koning, Rembrand, and Kairavi Dey. "Proactive for Her." Harvard Business School Case 723-351, September 2022.
- Program
High Potentials Leadership Program
business challenges and career decisions Who Should Attend This program is designed for high-impact, top-performing individuals—from vice presidents to program managers and team leaders—with 10–20 years of experience in roles of... View Details
- 16 Apr 2021
- Blog Post
Shekeyla Caldwell Sandore: Why 'A Name Like Mine' Matters
View Video Shekeyla Caldwell Sandore (MBA 2021) has turned her real-life experience of having a unique name into a children’s book, A Name Like Mine. We asked Sandore about her inspiration behind the book, why it’s important to pronounce... View Details
- 05 Jun 2015
- News
Is Your CEO’s High Salary Scaring Away Customers?
- 20 Jun 2013
- News
What Makes Rituals Special? Join Us For A Google+ Conversation
- 24 Jun 2022
- News
A Masterclass in Sustaining High Performance
- 30 Oct 2018
- Video
Autumn Arrives on Campus
- 04 Oct 2023
- Blog Post
HBS Career Journeys | Stéphanie Joseph
HBS Career & Professional Development sat down with students to talk about their career journeys. Stéphanie Joseph (MBA 2023) talks about the experiences that led her to pursue a career in fintech in emerging markets, and how she used... View Details
- 14 Feb 2023
- Blog Post
African American Student Union Spotlight on STEM
The HBS African American Student Union (AASU) strives to be an extended family for its members from the moment they decide to attend HBS, through the transition to the second year, and beyond graduation. Here we profile two AASU members with STEM backgrounds about... View Details
The Biggest Mistakes Bosses Will Make With Workers Returning After Covid-19 (by Tsedal Neeley)
There’s little doubt that how we work changed dramatically during the sudden, unexpected and extensive experiment in remote work brought on by the pandemic. Many employees, working at home, became more efficient, productive and happier; others struggled and... View Details
- 11 Apr 2016
- Video
HBS Immersive Field Courses (IFCs)
- Video
Dr. Silvia Gold
Dr. Silvia Gold, President of the Mundo Sano Foundation and co-founder of Grupo Insud, outlines her company’s experience with prior public health crises such as the H1N1 outbreak, which allowed them to rapidly license and start producing materials for the AstraZeneca... View Details
- 25 Feb 2019
- Research & Ideas
How Gender Stereotypes Kill a Woman’s Self-Confidence
and math—just the fact that there’s an average male advantage in math shapes her belief that her own ability in math is lower.” Women discount positive feedback about their abilities In an experiment for Coffman’s working paper... View Details
Keywords: by Dina Gerdeman
- 13 Oct 2011
- Lessons from the Classroom
Building a Business in the Context of a Life
performing, but they have had guardrails their whole life," Kraus says. "Then they get to the end of their MBA, and they have no guardrails. They have to pave their own way. They experience this peeling back and discovery process in... View Details
- October 2018 (Revised February 2020)
- Case
Commonwealth Bank of Australia: Unbanklike Experimentation
By: Ryan W. Buell and Leslie K. John
Email mking@hbs.edu for a courtesy copy.
In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial well-being of... View Details
In August 2017, Commonwealth Bank of Australia was looking for ways to differentiate itself from competing banks and was also trying to improve the financial well-being of... View Details
Keywords: Transparency; Experimentation; Banks and Banking; Credit Cards; Customer Focus and Relationships; Competitive Strategy; Banking Industry; Australia
Buell, Ryan W., and Leslie K. John. "Commonwealth Bank of Australia: Unbanklike Experimentation." Harvard Business School Case 619-018, October 2018. (Revised February 2020.)
- April 2011
- Article
Strategies for Learning from Failure
By: Amy C. Edmondson
Many executives believe that all failure is bad (although it usually provides lessons)--and that learning from it is pretty straightforward. The author, a professor at Harvard Business School, thinks both beliefs are misguided. In organizational life, she says, some... View Details
Keywords: Learning; Knowledge Use and Leverage; Leadership; Business Processes; Organizational Culture; Failure; Opportunities
Edmondson, Amy C. "Strategies for Learning from Failure." Harvard Business Review 89, no. 4 (April 2011).