Publications

December 2001
Case

Sarah Vickers-Willis: Career Decisions (B)

By: Myra M. Hart, Lynda M. Applegate, Sarah Harden and Susan Saltrick

Supplements the (A) case. View Details

Keywords: Decisions; Leadership; Internet and the Web; Social Entrepreneurship; Personal Development and Career; Gender; Business Startups

03 Jan 2018
Sharpening Your Skills

5 Career-Related New Year’s Resolutions (and 5 Tips for Keeping Them)

Anat Keinan shows that people who wear funky outfits to the office are often seen as more confident and as having higher status than those who dress to fit in. As writer Dina Gerdeman explains, “The researchers found that observers viewed a nonconforming View Details

Keywords: by Carmen Nobel

26 Jun 2000
Research & Ideas

What’s an Internet Business Model? Ask a Health Care Professional

information of this type that's actively used. "There are a lot of components on the Web today, but no one has really put this together in a compelling way." Moriarty also reckoned that another emerging frontier is online continuing... View Details

Keywords: by Martha Lagace; Health

14 Aug 2012
First Look

First Look: August 14

(Dot) Com Karthik Ramanna and Rachna TahilyaniHarvard Business School Case 112-078 Anti-corruption web platform "ipaidabribe.com" leverages the transparency and anonymity of the Internet to encourage private citizens in India... View Details

Keywords: Sean Silverthorne

02 Jan 2012
Research & Ideas

Most Popular Articles of 2011

CEOs' personal assistants to track their bosses' activities with time-use diaries. Research was conducted by Raffaella Sadun of Harvard Business School, Luigi Guiso of the European University Institute, and Oriana Bandiera and Andrea Prat... View Details

Keywords: by Staff

18 Mar 2001
Research & Ideas

Want to Be an Entrepreneur? [Part I]

solely financial or technological, but "very personal — it depends on you and what you bring to the opportunity." The cases and exercises then marched through "the parameters of a well-designed, de novo business," she... View Details

Keywords: by John S. Rosenberg

11 Apr 2000
Research & Ideas

Financial Services 24/7

routine part of most people's lives, there is no doubt that technology—especially Internet technology—is having a huge impact on the financial services industry. With much hype and headlines, Web trading has revolutionized the securities... View Details

Keywords: by Susan Young

October 2000 (Revised December 2004)
Case

Richard Spellman (A)

Describes Richard Spellman's decision to leave his existing employer and join an Internet start-up as CEO. Focuses on the terms of a restricted stock agreement and employment agreement that must be negotiated. Includes first drafts of these two agreements. View Details

Keywords: Contracts; Agreements and Arrangements; Internet and the Web; Executive Compensation; Personal Development and Career; Business Startups; Management Teams

25 Sep 2006
Research & Ideas

How Software Platforms Revolutionize Business

chicken-and-egg aspect (characteristic of multi-sided businesses) out of the equation, which again might have been the right thing to do to get started. My personal view is that in the face of an explosion in the number of digital music... View Details

Keywords: by Sean Silverthorne; Web Services; Web Services

06 Mar 2006
Research & Ideas

Winners and Losers at the Olympics

than silver; silver is better than bronze, and not medaling usually puts you out of the endorsement money. The third element focuses on the personality of the athletes and the "story line" that they bring to the table. Joey... View Details

Keywords: Re: Stephen A. Greyser; Consumer Products; Entertainment & Recreation; Sports

January 2018 (Revised January 2019)
Case

ZappRx

By: Jeffrey J. Bussgang and Olivia Hull

In October 2015, ZappRx founder Zoe Barry is deciding between two business models for her health technology start-up. Her product, a software application that aims to expedite the prescription fulfillment process for patients with rare diseases, has attracted interest... View Details

Keywords: Speciality Drugs; Hub Services; Pivot; Speciality Prescriptions; Health Care and Treatment; Customization and Personalization; Internet and the Web; Business Model; Decision Choices and Conditions; Pharmaceutical Industry; Massachusetts

August 2021
Case

Orchadio's First Two Split Experiments

By: Iavor I. Bojinov, Marco Iansiti and David Lane

Orchadio, a direct-to-consumer grocery business, needs to conduct its first two A/B tests—one to evaluate the effectiveness and functioning of its newly redesigned website, and one to market-test four versions of a new banner for the website. To do so, it will rely on... View Details

Keywords: Information Management; Technological Innovation; Knowledge Use and Leverage; Resource Allocation; Marketing; Measurement and Metrics; Customization and Personalization; Information Technology; Internet and the Web; Digital Platforms; Information Technology Industry; Food and Beverage Industry

12 Jul 2020
Research & Ideas

Solving COVID'S Mental Health Crisis

staying away or unable to pay and rising costs for personal protective gear and new technology. “Compounding the problem, SUD treatment and prevention programs risk draconian cuts to public funding as states experience economic downturns... View Details

Keywords: by Howard Stevenson and Shirley Spence; Health

09 Aug 2013
Research & Ideas

Read All About It: Digital CEO Buys Traditional Media!

has been considerable speculation about Bezos's personal objectives in acquiring the Post. More influence in Washington? A philanthropic interest? Or a friendship with Don Graham? No one really knows. What we do know is that it's an... View Details

Keywords: by Jim Aisner; Journalism & News; Publishing

May 2010
Supplement

Tim Westergren of Pandora Radio

By: Willy C. Shih and Halle Alicia Tecco

Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details

Keywords: History; Business Model; Customers; Venture Capital; Internet and the Web; Cost Management; Outcome or Result; Customization and Personalization; Growth and Development Strategy; Music Industry