Publications
Publications
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- All HBS Web
(1,493)
- Faculty Publications (176)
- September 1997 (Revised June 1999)
- Teaching Note
Bankruptcy and Restructuring at Marvel Entertainment Group, Teaching Note
By: Benjamin C. Esty
Teaching Note for (9-298-059). View Details
Keywords: Publishing Industry
- June 1997 (Revised February 2000)
- Case
Walker and Company: Profit Plan Decisions
By: Robert L. Simons and Ramsey Walker
Ramsey Walker, a second-year MBA student, must decide how to control a family business as an absentee owner. After providing background details on the publishing industry, the case requires the reader to: 1) make a product segmentation decision; 2) prepare a profit... View Details
- May 1997
- Case
Mercer Management Consulting's "Grow to Be Great" (D): The Knowledge Management Framework
By: Dorothy A. Leonard and Carin-Isabel Knoop
Supplements the (A) case. View Details
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (A): The Growth Initiative
By: Dorothy A. Leonard and Carin-Isabel Knoop
In late 1994, James Down, member of Mercer's Executive Committee, has to decide whether or not he should push ahead with the writing and publication of a book on growth--at a time when the more successful business publications focus on reengineering and cost cutting.... View Details
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (B): Going Ahead with the Book
By: Dorothy A. Leonard and Carin-Isabel Knoop
Supplements the (A) case. View Details
- April 1997 (Revised May 1997)
- Case
Mercer Management Consulting's "Grow to Be Great" (C): The Book
By: Dorothy A. Leonard and Carin-Isabel Knoop
Supplements the (A) case. View Details
- August 1995 (Revised December 1997)
- Case
Encyclopaedia Britannica (A)
Examines the growth of the CD-ROM publishing industry and its impact on the Encyclopaedia Britannica Co., which chose to ignore it. View Details
- August 1995
- Case
Quality Printing
By: Charles Christenson, Elon Kohlberg, Arthur Schleifer Jr., Harborne W. Stuart Jr., Paul A. Vatter and George Wu
Keywords: Publishing Industry
- August 1995 (Revised April 1996)
- Case
Nation Magazine (A), The
- June 1995 (Revised September 1996)
- Case
Union Carbide's Bhopal Plant (A)
By: Debora L. Spar
In December 1984, a Union Carbide plant in Bhopal, India, sprung a leak, releasing thousands of gallons of highly toxic gas into the atmosphere. By the time the leak was sealed, over 2,000 people had died. In a series of three excerpts from published accounts, the case... View Details
- January 1995 (Revised September 1997)
- Case
TV Guide (B)
TV Guide, the nation's most profitable and largest magazine, attempts entry into the world of electronic publishing. The crux of TV Guide's strategy is to transform the magazine's content into a centralized database that can be accessed by new businesses, like... View Details
- November 1994 (Revised August 1997)
- Case
TV Guide (A)
TV Guide is the largest magazine in the United States and is attaining record profitability. This case details the economics of TV Guide's success by studying its advertiser and reader relationships. Presents a detailed look at how a large magazine manages all aspects... View Details
- November 1993 (Revised June 2007)
- Case
Jack Thomas
By: John P. Kotter and Andrew P. Burtis
This redisguised version of an earlier case, Tom Levick, provides an updated setting but does not change the teaching objectives. Chronicles the first six weeks of experience on the job for a recent business school graduate. Emphasis is on managing... View Details
- July 1993 (Revised June 2000)
- Case
Harlequin Romances-Poland (A)
By: John A. Quelch
Harlequin Enterprises, the world's leading publisher of series romances, has been particularly successful in Poland. The case explores some of the challenges/opportunities of doing business in Eastern Europe and the marketing mix elements necessary for success. View Details
- March 1993
- Background Note
Stages Theory, The: A Framework for IT Adoption and Organizational Learning
By: Richard L. Nolan, David Croson and Katherine Seger
Describes Professor Richard Nolan's Stages Theory of Information Technology adoption by organizations. View Details
- March 1992 (Revised December 1992)
- Case
Harley-Davidson, Inc.--1987
By: W. Carl Kester and Julia Morley
After an LBO and near bankruptcy in the early 1980s, Harley-Davidson makes an astonishing recovery, going public in 1986. Its listing on the New York Stock Exchange in 1987 provides the occasion of an equity analyst to publish a research report in which she must issue... View Details
- January 1992
- Case
Metreke Cards
Used to introduce the assembly line process to first-year MBA students. Three different variations of an assembly line process for packing greeting cards are presented for analysis. To choose among the three, the students must address issues of time standards,... View Details
- November 1991 (Revised October 1993)
- Supplement
British Airways: ""Go for It, America!"" Promotion (B)
Provides details on the results of the campaign for British Airways (BA) in terms of expenditure by BA, press coverage, effect on bookings, and effect on overall market share. View Details
- October 1990
- Case
Parenting Magazine
Describes a set of decisions confronting Robin Wolaner, who is negotiating with representatives of Time Inc. about investing in a project to launch a new magazine called Parenting. The negotiations have reached an impasse. Among the issues to be considered are the... View Details