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Publications

Publications

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  • All HBS Web  (1,299)
    • People  (2)
    • News  (422)
    • Research  (541)
    • Events  (11)
    • Multimedia  (13)
  • Faculty Publications  (184)

Show Results For

  • All HBS Web  (1,299)
    • People  (2)
    • News  (422)
    • Research  (541)
    • Events  (11)
    • Multimedia  (13)
  • Faculty Publications  (184)
← Page 8 of 1,299 Results →
  • 26 Sep 2019
  • News

Harvard Business School Online and The Greater Boston Food Bank Team Up to End Hunger

  • 24 Apr 2014
  • News

Connecting people and policymakers in a conversation online

address a social problem. Sze accomplished this by founding The Agora, “an online town hall for all” to give more people a louder voice—one heard directly by elected officials and other policy makers. “Democracies are not as democratic as... View Details
  • Web

Power and Influence for Positive Impact | HBS Online

completes an interactive question by dragging and dropping choices into two different categories Get social by collaborating with a global community of peers before, during, and after your course. Learners who successfully complete an HBS... View Details
  • Web

Preview the Harvard Business School Online Learning Experience

real-world learning model . Or, download an e-book to dive deeper into a vital business topic and develop insights you can apply to your company or career. Explore Sample Lessons Free Business E-Books and Guides Your Guide to Online... View Details
  • Web

Leading Change and Organizational Renewal | HBS Online

dropping choices into two different categories Get social by collaborating and networking with a global community of peers before, during, and after the course. Learners who successfully complete an HBS View Details
  • Web

Request more information | HBS Courses | HBS Online

option Please Select I want to accelerate my career I want to change careers I am or plan to be an entrepreneur I am interested in pursuing an MBA I want to prepare for my first job Please select an option from the dropdown menu. HBS View Details
  • Web

Credential of Digital Innovation and Strategy | HBS Online

capstone project. Description of silent animated video above: People walking on the street transitions into data points on a map Get social by collaborating and networking with a global community of peers before, during, and after the... View Details
  • 21 Mar 2020
  • News

No quarter: Coronavirus is killing pinball halls—and all the other communal spaces we call ‘home’

  • Web

Leadership, Ethics, and Corporate Accountability Course | HBS Online

investors, and society Determine and deliver on your economic, legal, and ethical responsibilities Formulate a plan to address conflicts and communicate the “why” behind your decisions Establish a toolkit for making tough leadership... View Details
  • Forthcoming
  • Article

Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment

By: Shunyuan Zhang and Das Narayandas
We examine how artificial intelligence (AI) affected the productivity of customer service agents and customer sentiment in online interactions. Collaborating with a meal delivery company, we conducted a randomized field experiment that exploited exogenous variation in... View Details
Keywords: AI and Machine Learning; Customer Focus and Relationships; Performance Efficiency
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Zhang, Shunyuan, and Das Narayandas. "Engaging Customers with AI in Online Chats: Evidence from a Randomized Field Experiment." Management Science (forthcoming).
  • September 2018
  • Article

Do Experts or Crowd-Based Models Produce More Bias? Evidence from Encyclopædia Britannica and Wikipedia

By: Shane Greenstein and Feng Zhu
Organizations today can use both crowds and experts to produce knowledge. While prior work compares the accuracy of crowd-produced and expert-produced knowledge, we compare bias in these two models in the context of contested knowledge, which involves subjective,... View Details
Keywords: Online Community; Collective Intelligence; Wisdom Of Crowds; Bias; Wikipedia; Britannica; Knowledge Production; Knowledge Sharing; Knowledge Dissemination; Prejudice and Bias
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Greenstein, Shane, and Feng Zhu. "Do Experts or Crowd-Based Models Produce More Bias? Evidence from Encyclopædia Britannica and Wikipedia." MIS Quarterly 42, no. 3 (September 2018): 945–959.
  • Web

Credential of Leadership, Impact, and Management in Business | HBS Online

our courses are not available to communicate with learners directly or participate in learner-organized events. However, you may visit the HBS Online Business Insights Blog and HBS View Details
  • Web

European and UK Personal Data Collection Disclosure | HBS Online

Additional Privacy Disclosures 1. Introduction These Additional Privacy Disclosures (“Disclosures”) provide information on collection and use of personal data about individuals located in a Relevant Region (as defined below) and supplement the Harvard Business School... View Details
  • 08 May 2018
  • News

Harvard Business School’s HBX Announces ConneXt Live Virtual Event and Launch of HBX Community Platform

  • 19 May 2020
  • News

Exploring the Economics of a Pandemic; Alumni Forums Draw Closer Online

Black community as a private-enterprise desert, with devastating consequences.” To prevent this, he gave an overview of how to fill out the PPP loan application, and shared promising data from Seaway National Bank in Chicago, where most... View Details
Keywords: Margie Kelley
  • 2023
  • Working Paper

Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks

By: Shelley Xin Li, Frank Nagle and Aner Zhou
Organization-level networks facilitate the flow of information and business activities in the economy. Prior research relies solely on high-level connections to measure these networks. Therefore, to understand the role of employee connections at all job levels in... View Details
Keywords: Networks; Value; Social and Collaborative Networks; Innovation and Invention; Knowledge Sharing; Employees; Social Media
Citation
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Li, Shelley Xin, Frank Nagle, and Aner Zhou. "Mapping Organizational-Level Networks Using Individual-Level Connections: Evidence from Online Professional Networks." Harvard Business School Working Paper, No. 24-010, August 2023.
  • March 2016 (Revised May 2018)
  • Case

ASOS PLC

By: John R. Wells and Gabriel Ellsworth
Launched in 2000, ASOS was one of the world’s largest online fashion specialists in 2018. Focusing on young consumers aged 16–25 years, the company offered over 85,000 items on its websites, many times more than the largest fashion stores, and added several thousand... View Details
Keywords: ASOS; AsSeenOnScreen; Online Fashion; Online Apparel; Nick Beighton; Nick Robertson; E-commerce; E-Commerce Strategy; Online Retail; Multichannel Retailing; Omnichannel; Social Media; Marketplaces; Shipping; Advertising; Digital Marketing; Business Growth and Maturation; Business Model; Business Startups; For-Profit Firms; Customer Focus and Relationships; Age; Gender; Currency Exchange Rate; Profit; Revenue; Geography; Geographic Scope; Global Range; Global Strategy; Globalized Firms and Management; Globalized Markets and Industries; Business History; Selection and Staffing; Journals and Magazines; Human Capital; Business or Company Management; Crisis Management; Goals and Objectives; Growth and Development; Growth and Development Strategy; Growth Management; Management Succession; Brands and Branding; Marketing Channels; Marketing Communications; Marketing Strategy; Product Positioning; Social Marketing; Media; Distribution; Distribution Channels; Order Taking and Fulfillment; Infrastructure; Logistics; Public Ownership; Problems and Challenges; Strategy; Adaptation; Business Strategy; Competition; Competitive Strategy; Corporate Strategy; Expansion; Vertical Integration; Segmentation; Internet and the Web; Mobile and Wireless Technology; Apparel and Accessories Industry; Fashion Industry; Retail Industry; United Kingdom; England; London
Citation
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Wells, John R., and Gabriel Ellsworth. "ASOS PLC." Harvard Business School Case 716-449, March 2016. (Revised May 2018.)
  • 07 Mar 2012
  • News

Fashion Tech Startups Emerge from HBS

Keywords: online retail; online shopping; fashion; News, Library, Internet, and Other Services; Information; Apparel Manufacturing; Manufacturing; Clothing and Clothing Accessories Stores; Retail Trade
  • 20 Jul 2020
  • News

Responding to Racism Amid a Pandemic; LGBT Alumni Take Pride Celebration Online

Clubs News Clubs News Webinars Connect Black Alumni Taking Leadership in Turbulent Times Against the backdrop of a global pandemic, a shaky economy, and racial unrest across the country, the HBS African-American Alumni Association (HBSAAA) has quickly developed a... View Details
Keywords: Margie Kelley
  • February 22, 2023
  • Article

How to Seed Organic Marketing in a Video-First World

By: Ayelet Israeli, Leonard A. Schlesinger and Matt Higgins
Early direct-to-consumer (DTC) companies relied on plentiful capital and low-cost digital marketing to power growth. But as this sector has matured, capital is more constrained, social media is more cluttered, and customer acquisition costs are rising. DTC companies... View Details
Keywords: Online Business; Ecommerce; E-commerce; E-Commerce Strategy; Omnichannel Retail; Omnichannel Retailing; Influencer Marketing; Consumer; Organic Growth; Video Advertising; Promotion; Celebrities; Online Advertising; Online Channel; Online Communities; Online Community; Go To Market Strategy; Platform; Media; Media Content; Digital; Digital Culture; Digital Influencers; Direct To Consumer Marketing; Direct-to-consumer; Innovation & Entrepreneurship; Innovation; Sales; Digital Platforms; Digital Marketing; Digital Strategy; Consumer Behavior; Internet and the Web; Advertising; Business Model; Growth Management; Marketing; Marketing Strategy; Marketing Channels; Marketing Communications; Communication Strategy; Innovation Strategy; Retail Industry; Consumer Products Industry; Fashion Industry; Advertising Industry; Apparel and Accessories Industry; Beauty and Cosmetics Industry; Food and Beverage Industry; Media and Broadcasting Industry; United States; North America
Citation
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Israeli, Ayelet, Leonard A. Schlesinger, and Matt Higgins. "How to Seed Organic Marketing in a Video-First World." Harvard Business Review (website) (February 22, 2023).
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