Publications

Find at Harvard

Video

HBS Campaign Regional Events Highlights

15 Mar 2019
News

‘I want to make it felt’

November 2015
Case

Wynton Marsalis & Jazz at Lincoln Center

By: Rohit Deshpandé

Under the leadership of artistic director Wynton Marsalis, Jazz at Lincoln Center (JALC) hosts performances and education events year-round for audiences in New York and across the United States. Despite the popularity of JALC's events, however, the U.S. audience for... View Details

Keywords: Nonprofit Organizations; Management; Music Entertainment; Marketing; Brands and Branding; Growth and Development Strategy; Music Industry

April 1998
Case

Geffen Records

By: Jeffrey F. Rayport

Geffen Records faces new challenges due to emerging technologies, namely, streaming audio and CD-recordable drives. These technologies have the ability to reshape the foundation on which the music industry is founded. A rewritten version of an earlier case. View Details

Keywords: Technological Innovation; Change Management; Distribution Channels; Music Industry

01 Feb 2017
News

Apple is no longer the most valuable brand in the world as Google takes top spot

09 Aug 2018
News

Gutenberg’s Revenge

13 May 2013
Blog Post

The Art of Naming a Start-up

We recently chose new names for our music startup and product. Music+1 is now Sonation, Inc. Our app, previously also called Music+1, is now sona:Cadenza. And we’ve just made a new intro video featuring the app logo with footage from the... View Details

Keywords: Entrepreneurship

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

Apple boasts that more than one billion songs have been purchased from its iTunes music service. That sounds like a great number—until you consider that an estimated ten million users of Internet-based peer-to-peer (p2p) networks are... View Details

Keywords: by Sean Silverthorne; Music

01 Nov 2012
HBS Seminar

Joel Waldfogel, University of Minnesota

January 2008 (Revised August 2008)
Case

The Time Warner Center: Mixed-Use Development

By: A. Eugene Kohn, Arthur I Segel and David Lane

Despite the failure of other attempts to bring mixed use development in New York City, Related Companies in 2004 opened Time Warner Center, a huge complex incorporating offices, shops, restaurants, music auditoriums, a hotel, and luxury apartments on Columbus Circle in... View Details

Keywords: Risk and Uncertainty; Marketing; Buildings and Facilities; Construction; Development Economics; New York (city, NY)

March 2010 (Revised November 2010)
Case

Pandora Radio: Fire Unprofitable Customers?

By: Willy C. Shih and Halle Alicia Tecco

Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details

Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry

22 Dec 2013
News

In entertainment offerings, risk is here to stay

18 Mar 2019
News

Stuck in Commuter Hell? You Can Still Be Productive

26 Jan 2017
News

Here's why tech giants want to keep content cheap

April 2006 (Revised May 2007)
Case

Apple Computer, 2006

By: David B. Yoffie and Michael Slind

Apple has reaped the benefits of its innovative music player, the iPod. However, its PC and server business continue to hold small market share relative to the worldwide computer over the past few years. Will the iPod lure new users to the Mac? Will Apple be able to... View Details

Keywords: Technological Innovation; Product Positioning; Performance Evaluation; Information Infrastructure; Music Entertainment; Time Management; Information Technology Industry