Publications

May 2021 (Revised June 2021)
Supplement

'GEnron'? Markopolos versus General Electric (B)

By: Jonas Heese and David Lane

Supplement to the (A) case that offers an assessment of the August 2019 Markopolos report on General Electric. View Details

Keywords: Financial Statements; Communication; Energy; Financial Condition; Insurance; Performance; Planning; Business and Shareholder Relations; Risk and Uncertainty; Value; Insurance Industry; Financial Services Industry; Energy Industry

September 1987 (Revised October 1987)
Background Note

The Job of the General Manager

By: James L. Heskett

Describes elements of the job of the general manager that are addressed in the Management Policy and Practice course at the Harvard Business School. These include: 1) establishing strategic direction, 2) setting goals and managing standards of performance, 3)... View Details

Keywords: Experience and Expertise; Policy; Recruitment; Working Conditions; Managerial Roles; Resource Allocation; Mission and Purpose; Performance Evaluation; Strategy; Value

24 Apr 2014
News

Multiple generations of computing

Throughout her career, Donna Dubinsky (MBA 1981) has worked on the next generation of computing. In the early days of Apple, she participated in the creation of personal computers, moving from a specialized tool for professionals to an... View Details

October 2005
Case

General Eisenhower and the D-Day Invasion

Describes the way in which General Dwight D. Eisenhower worked with his commanders, as well as political leaders, to plan the June 1944 D-Day invasion. View Details

Keywords: Risk Management; Strategic Planning; Leadership; War

March 1991 (Revised January 1996)
Case

The General Mills Board and Strategic Planning

By: Jay W. Lorsch

Examines the General Mills Board of Directors' role in the General Mills joint venture with Nestle S.A. to sell cereals outside of North America. It raises the more general question of the appropriate role for the board of directors in strategy formulation. View Details

Keywords: Joint Ventures; Trade; Corporate Governance; Managerial Roles; Expansion; Food and Beverage Industry; North America

28 Feb 2019

First Generation Student Webinar

This webinar will feature a panel of first generation college students who are currently attending HBS. View Details

April 1995 (Revised May 1995)
Case

Kraft General Foods: The Merger (B)

By: David J. Collis and Elizabeth Wynne Johnson

Discusses the recent decision to blend the previously separate Kraft and General Foods units into one operating company with a focus on the creation of a single massive sales force. View Details

Keywords: Mergers and Acquisitions; Salesforce Management; Corporate Strategy; Consumer Products Industry; Food and Beverage Industry

November 1976 (Revised September 1986)
Case

General Cinema Corp. (A)

By: Hugo Uyterhoeven

Keywords: Motion Pictures and Video Industry

February 1988
Case

General Electric: Customer Service

By: Frank V. Cespedes

Keywords: Customer Focus and Relationships

February 1978 (Revised April 1986)
Case

Portland General Electric Co.

November 1985 (Revised November 1987)
Case

General Electric Trading Co.--1985

By: David B. Yoffie

Keywords: Trade; Competition

Clubs

First Generation Students Club

November 2013 (Revised November 2014)
Case

Infection Control at Massachusetts General Hospital

By: Robert S. Huckman and Nikolaos Trichakis

The case explores the challenges facing Massachusetts General Hospital concerning the adoption of a new infection control policy, which promises to improve operational performance, patient safety, and profitability. The new policy requires coordination between... View Details

Keywords: Safety; Organizational Change and Adaptation; Integration; Health Care and Treatment; Policy; Health Industry; Boston

Web

General Management - Faculty & Research

General Management Overview Faculty Curriculum Awards & Honors Doctoral Students November–December 2024 Article How Robust Is Your Climate Governance? By: Lynn S. Paine and Suraj Srinivasan During the past few years, as evidence of... View Details

February 1985
Case

General Electric--Thermocouple Manufacturing (B)

By: David A. Garvin

Describes what has happened since the introduction of just-in-time production techniques were developed to reduce inventory. Reviews the progress to date in such areas as process rationalization; set-up reduction; quality improvement and leveling the scheduling; and... View Details

Keywords: Supply Chain; Logistics; Production; Business Processes; Technological Innovation; Quality; Performance Improvement; Management Analysis, Tools, and Techniques; Manufacturing Industry