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Show Results For
- All HBS Web
(1,879)
- People (19)
- News (568)
- Research (1,063)
- Events (4)
- Multimedia (24)
- Faculty Publications (843)
- October 2017
- Case
LeBron James: Building a Hollywood Empire
By: Anita Elberse
It is June 2016. Superstar basketball player LeBron James and his childhood friend and business partner Maverick Carter are celebrating James’ third NBA championship. The duo will soon have to decide on a strategy for their media businesses—their film and television... View Details
Keywords: Film; Motion Picutres; Superstar; Innovation; Creative Industries; Talent; General Management; Celebrities; Marketing; Entertainment; Sports; Media; Film Entertainment; Innovation Strategy; Talent and Talent Management; Strategy; Digital Strategy; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Elberse, Anita. "LeBron James: Building a Hollywood Empire." Harvard Business School Case 518-042, October 2017.
- 30 Oct 2013
- News
Make Big Bets: How Blockbuster Strategies Work
- Awards
Amazon Best Books of the Year: Business & Investing
By: Anita Elberse
Awarded Amazon’s "Best Books of 2013," Business and Investing category, for Blockbusters: Hit-making, Risk-taking, and the Big Business of Entertainment (Henry Holt and Company). View Details
- 04 Feb 2014
- News
Reece Shearsmith; David Hockney prints; Blockbusters
- May 2021 (Revised May 2022)
- Case
Headspace vs. Calm: A Mindful Competition
By: Ayelet Israeli and Anne Wilson
By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details
Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Technology Industry; Communications Industry; United States; North America; United Kingdom
Israeli, Ayelet, and Anne Wilson. "Headspace vs. Calm: A Mindful Competition." Harvard Business School Case 521-102, May 2021. (Revised May 2022.)
- Career Coach
Rachel Oh
Rachel brings a wealth of experience from the retail and consumer product goods (CPG) industry, with a specialized focus in marketing. She navigated MBA internship recruiting in both CPG/retail marketing and entertainment spaces, making... View Details
- Mar 04 2016
- Testimonial
Finding a New Approach to Success
- March 1998
- Case
Launch
Launch has developed an entertainment publication on CD-ROM with 240,000 subscribers and has recently introduced an on-line entertainment product (www.mylaunch.com) to complement the CD-ROM. Deals with multiple-channel delivery and platform selection and branding on... View Details
- Career Coach
Amber Wade
Amber is a marketing, brand and creative strategy vet with experiences spanning consumer tech (Microsoft), consumer packaged goods (Unilever) and most recently media and entertainment (creative agency). She’s ready to help anyone looking... View Details
- Profile
Tricia Lee
Why was earning your MBA at HBS important to you? I've always dreamt of not only working in the entertainment industry, but changing the way people experience it through technology and new formats. After graduating from Stanford, I ended... View Details
- Career Coach
Michelle Luo
Michelle wants to help students explore opportunities available in Tech and Entertainment & Media. She worked as a Product Manager at Google prior to HBS and then transitioned to Entertaiment & Media and can help to navigate how... View Details
- 05 Feb 2013
- News
Pistachios beat Blackberry in Super Bowl's advertising match
Henry W. McGee
Henry McGee joined the HBS faculty in 2013 after retiring as President of HBO Home Entertainment, the digital and DVD program distribution division of Home Box Office, the pioneering premium television company. A member of the Entrepreneurial Management Unit,... View Details
- May 2019 (Revised January 2020)
- Case
The Video-Streaming Wars in 2019: Can Disney Catch Netflix?
By: Anita Elberse and Monica Cody
Bob Iger, CEO of entertainment conglomerate Disney, thrilled investors with details about Disney’s upcoming foray into video streaming in April 2019. Disney’s move was only the latest in a series of actions taken by new and established entertainment companies in a... View Details
Keywords: Television; Entertainment; Media; Television Entertainment; Management; Strategy; Disruption; Information Technology; Competition; Entertainment and Recreation Industry; Entertainment and Recreation Industry
Elberse, Anita, and Monica Cody. "The Video-Streaming Wars in 2019: Can Disney Catch Netflix?" Harvard Business School Case 519-094, May 2019. (Revised January 2020.)
- 07 Dec 2018
- Video
Current Events Through the Lens of Theory: Toys 'R' Us
- 12 Feb 2015
- Video
Make Big Bets: How Blockbuster Strategies Work
- Career Coach
Sarah Zia
Sarah is a veteran of the media & entertainment / tech industry (corporate and content strategy) and a career switcher (finance). She is particularly well-equipped to help students interested in tech / media strategy, finance, or who... View Details
- 10 Dec 2015
- Blog Post
Working with Professors at HBS
college to intern at Broadcast Music Inc. for four summers and through EBF I got to know and learn from network and studio executives about all facets of the industry. When I arrived at HBS I was determined to enhance my knowledge of View Details
- 25 Mar 2016
- Video