Publications

Educators

June 2020
Article

Parallel Play: Startups, Nascent Markets, and the Effective Design of a Business Model

By: Rory McDonald and Kathleen Eisenhardt

Prior research advances several explanations for entrepreneurial success in nascent markets but leaves a key imperative unexplored: the business model. By studying five ventures in the same nascent market, we develop a novel theoretical framework for understanding how... View Details

Keywords: Search; Legitimacy; Organizational Innovation; Organizational Learning; Mechanisms And Processes; Institutional Entrepreneurship; Qualitative Methods; Business Model Design; Business Model; Business Startups; Entrepreneurship; Emerging Markets; Adaptation; Competition; Strategy

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Jan 23 2017
Interview

Rethinking Service Design and Delivery

2016
Working Paper

Designing Online Marketplaces: Trust and Reputation Mechanisms

By: Michael Luca

Online marketplaces have proliferated over the past decade, creating new markets where none existed. By reducing transaction costs, online marketplaces facilitate transactions that otherwise would not have occurred and enable easier entry of small sellers. One central... View Details

Keywords: Trust; E-commerce; Market Design

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17 Nov 2011
Sharpening Your Skills

Sharpening Your Skills: Organizational Design

enables lower-level managers to make more decisions without consulting their superiors. By the same token, Computer-Assisted Design and Computer-Assisted Manufacturing software creates a situation in which the plant worker needs less... View Details

Keywords: Re: Ranjay Gulati & Raffaella Sadun

Web

Design Thinking Course | HBS Online

This course is part of the Entrepreneurship & Innovation track. Introduction to Design Thinking and Innovation ENROLL NOW No application needed for our certificate programs. Start your journey today! Design... View Details

2014
Other Teaching and Training Material

Marketing Reading: Sales Force Design and Management

By: Doug J. Chung and Das Narayandas

This Core Curriculum Reading introduces students to (1) the importance of sales force design in implementing organizational strategy, and (2) the role of sales force management in linking structures and processes to behaviors. The material combines theoretical... View Details

Keywords: Sales Budget; Sales Compensation; Sales Cycle; Sales Force Management; Sales Forces; Sales Management; Sales Operations; Sales Organization; Sales Planning; Sales Strategy

Research Summary

Designing Productive Zones of Privacy

By: Ethan S. Bernstein

A common theme that integrates my research and course development is how increasingly transparent workplaces can improve productivity and performance by putting up certain boundaries to observation. While the research above empirically and theoretically explores the... View Details

Keywords: Transparency; Privacy; Field Experiments; Design; Organizational Design; Performance

August 1994 (Revised January 1997)
Exercise

Design for Manufacturing: An Exercise

By: Marco Iansiti and Ellen Stein

Keywords: Design; Manufacturing Industry

September 2003 (Revised February 2004)
Case

Alessi: Evolution of an Italian Design Factory (B)

By: Youngme E. Moon, Vincent Dessain and Anders Sjoman

Since the 1970s, world-renowned architect and designer, Alessandro Mendini, has acted as adviser and counselor to Alessi, the Italian household goods design factory. By discussing Mendini's role as art director, the case introduces the artistic side of Alessi, where... View Details

Keywords: Design; Corporate Entrepreneurship; Leadership Style; Business or Company Management; Goals and Objectives; Consumer Products Industry; Italy

Educators

27 Jan 2007
Lecture

Making Money from Design Architecture

By: Carliss Y. Baldwin

Keywords: Design; Engineering; Finance

17 Oct 1990 - 20 Oct 1990
Conference Presentation

Managing Design for Strategic Impact

By: R. H. Hayes

Keywords: Management; Strategy; Design

1997
Chapter

Organization Design and Job Characteristics

By: D. T. Hall and M. H. Bazerman

Keywords: Organizational Design; Job Design and Levels

Apr 12 2019
Interview

Understanding the Job Design Optimization Tool

2005
Working Paper

Designs and Design Architecture: The Missing Link Between "Knowledge" and the "Economy"

By: Carliss Y. Baldwin and Kim B. Clark

Article

Managing Digital Design at BMW

By: Stefan Thomke

Keywords: Information Technology; Design; Transportation; Auto Industry

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July 1999 (Revised October 2001)
Case

Quickturn Design Systems, Inc. (D)

By: Jay W. Lorsch and Katharina Pick

Supplements the (A) case. View Details

Keywords: Patents; Governing and Advisory Boards; Behavior; Lawsuits and Litigation; Organizations; Acquisition; Corporate Governance; Service Industry

May 1983 (Revised May 1993)
Teaching Note

Janus Designs Ltd., Teaching Note

By: Regina E. Herzlinger

Keywords: Education; Information

10 Jul 2024
News

Designing a Successful Reskilling Program

January 1989 (Revised March 1991)
Case

General Electric Canada: Designing a New Organization

By: Lynda M. Applegate and James I. Cash Jr.

General Electric Canada used sociotechnical design techniques to restructure its financial, administrative, facilities, and information technology service from a decentralized, hierarchical organization to a centralized organization composed of self-managing,... View Details

Keywords: Organizational Design; Information Technology; Groups and Teams; Change; Communication; Information; Industrial Products Industry; Canada

Educators