Publications

11 Apr 2022
Research & Ideas

A World of Difference: What Keeps Companies from Becoming More Inclusive

Frances Frei, the UPS Foundation Professor of Service Management, is an expert in the intersection of leadership and inclusion. Francesca Gino, the Tandon Family Professor of Business Administration, studies how people can lead more productive, fulfilling lives. Last... View Details

Keywords: by Jen McFarland Flint

07 Oct 2019
Sharpening Your Skills

How Companies Can Make Up with (Very) Unhappy Customers

JetBlue employees and more than 130,000 customers whose flights were cancelled, delayed, or diverted. How did the airline make it right with customers and learn from its mistakes? The Hidden Cost of a Product Recall Product failures create managerial challenges for... View Details

Keywords: by Sean Silverthorne; Retail; Air Transportation

August 2017
Supplement

PTC: A Transformation to IoT (B)

By: Rajiv Lal and Sarah McAra

In 2013, manufacturing software company PTC Inc. entered the Internet of Things (IoT) market under the leadership of CEO Jim Heppelmann, but the company’s culture was not fully aligned with the new strategic direction. Historically, PTC's culture was defined by... View Details

Keywords: Internet Of Things; Corporate Culture; Human Resources

02 Feb 2023
Research & Ideas

Why We Still Need Twitter: How Social Media Holds Companies Accountable

in monitoring companies. There could be severe negative consequences if Twitter were to cease operations.” Two days later, Chipotle said it would raise employee pay by about $2 per hour, with starting wages ranging from $11 to $18, to bring average pay to $15 per hour.... View Details

Keywords: by Kasandra Brabaw; Technology

04 Aug 2021
Research & Ideas

Worried About the Great Resignation? Be a Good Company to Come From

resignation rates are through the roof. Additionally, there are jobs which have "bad hygiene," by which we mean they are demanding, low paid, and provide few prospects for advancement. Some companies and industries are taking a hard look... View Details

Keywords: by Sandra J. Sucher and Shalene Gupta

May 2017 (Revised January 2020)
Case

Webasto Roof Systems Americas: Leadership Through Change (A)

By: Francesca Gino and Paul Green

Webasto Roof Systems, Americas, the North American subsidiary of Germany-based Webasto Group, limped into 2014 in poor financial and operational shape. The company's early optimism emerging from the financial downturn had proven naive, and now, five years later, the... View Details

Keywords: Culture Change; Change Management; Leading Change; Crisis Management; Organizational Culture; Manufacturing Industry; Auto Industry; North and Central America

11 Feb 2022
Lecture

Explaining the Persistence of Gender Inequality: The Work-Family Narrative as a Social Defense Against the 24/7 Work Culture

By: Irene Padavic and Robin J. Ely

Are women’s family responsibilities the reason for their stalled advancement?

Conventional wisdom says “yes.” But is it true? When companies create solutions to address work-life conflict instead of rethinking the 24/7 work culture, they find their... View Details

Keywords: Gender; Equality and Inequality; Work-Life Balance

Read Now

22 May 2024
HBS Case

Banned or Not, TikTok Is a Force Companies Can’t Afford to Ignore

US ban could undermine American companies A ban, Ghosh says, would ultimately put the US behind when it comes to developing comparable technology, and finding the right regulatory frameworks for using the power of these technologies to... View Details

Keywords: by Rachel Layne; Technology

November 2018
Case

Governance Transition at Anadolu Group

By: Paul M. Healy and Esel Y. Cekin

Kamil Yazici and Izzet Ozilhan founded and built Anadolu Group Holding—a family business that grew into a multi-billion-dollar regional powerhouse. For 57 years they were equal partners in running the company. They then handed over a leadership role to a next... View Details

02 Dec 2019
What Do You Think?

How Does a Company like Boeing Respond to Intense Competitive Pressure?

dominant cultural traits and prevailing operating climate.” Anna Johnson recommended: “We need to flip the switch on dissent, delay, and accountability by enabling leadership to take a long view. Want to do better? Try asking your people... View Details

Keywords: by James Heskett; Air Transportation

March 2018 (Revised December 2019)
Case

Edward Lewis: Essence Magazine

By: Steven Rogers and Jacqueline Adams

Essence, the first magazine aimed at African-American women, was created by four, young, Black entrepreneurs in the aftermath of massive racial and political upheaval in the United States in 1968. The venture was a financial, branding and cultural success. By 2005, the... View Details

April 2025
Case

#FutureFresenius: Implementing a New Strategy to Transform the Company and Advance Patient Care

By: David J. Collis, Benjamin C. Esty and Haisley Wert

In February 2024, Fresenius CEO Michael Sen reflected on the company’s transformation journey from his office in Bad Homburg, Germany. With revenues of €22 billion and a mission to advance patient care, Fresenius had built a strong reputation through decades of... View Details

Keywords: Strategic Planning; Corporate Strategy; Transformation; Finance; Leading Change; Organizational Culture; Organizational Structure; Alignment; Health Industry; Germany; United States

June 2019 (Revised February 2020)
Case

Eric Hawkins Leading Agile Teams @ Digitally-Born AppFolio (A)

By: Tsedal Neeley, Paul Leonardi and Michael Norris

Eric Hawkins, director of engineering at AppFolio—a digital technology firm that offered cloud-based business software to small and medium sized companies—was shocked by an unusual request from his senior leadership team. Could Hawkins and one of his agile teams build... View Details

Keywords: Values; Agile; Vision; Corporate Culture; Leadership; Values and Beliefs; Organizational Culture; Decision Choices and Conditions; Digital Transformation; Technology Industry; United States; California

February 2020 (Revised March 2020)
Case

Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (A)

By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal

The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details

Keywords: Aluminum; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East

August 2019
Case

Humanistic Capitalism at Brunello Cucinelli

By: Francesca Gino and Gary Pisano

This case explores one company’s attempt to experiment with a different underlying model for a capitalist enterprise. Brunello Cucinelli, S.p.A. is a leading manufacturer of luxury fashion apparel. Despite being a publicly traded enterprise with annual revenues... View Details

Keywords: Corporate Culture; Human Resource Practices; Growth; Growth Strategy; Motivation; Values; Fashion; Capitalism; Organizational Culture; Values and Beliefs; Human Resources; Management; Business Model; Policy; Behavior; Growth and Development Strategy; Luxury; Italy

December 2020
Case

Tokio Marine Group (A)

By: David J. Collis, Nobuo Sato and Akiko Kanno

Tokio Marine, Japan's leading insurance company, has spent nearly two decades building a global footprint in different insurance businesses around the world. As the company becomes majority non-domestic it has to make a choice of what organisation structure to adopt to... View Details

Keywords: Organisational Design; Culture; Values; Global Strategy; Organizational Structure; Organizational Culture; Values and Beliefs; Insurance Industry; Japan

May 2017
Teaching Note

The Container Store

By: Tatiana Sandino and Kyle Thomas

“The Container Store” teaching note describes how the case can be taught to MBA or executive education students who are interested in developing a strong culture, implementing strategy, and managing growth. The authors wrote the case for teaching MBA courses such as... View Details

Keywords: Retail Chains; Growing Organization; Culture; Organizational Culture; Management Systems; Business Strategy; Growth and Development Strategy; Employee Relationship Management; Retail Industry

February 2020
Supplement

Managing Blackout at Aluminum Bahrain B.S.C. (Alba) (B)

By: Joseph B. Fuller, Gamze Yücaoğlu and Youssef Abdel Aal

The case opens in 2017 as Tim Murray, CEO of Aluminum Bahrain (Alba), the largest single-site aluminum smelter in the world outside China and a major contributor to the Bahraini economy, was contemplating the recovery options as the company was facing the most severe... View Details

Keywords: Aluminum Industry; General Management; Cultural Change; Change Management; Crisis Management; Decision Making; Organizational Culture; Safety; Leadership; Emerging Markets; Bahrain; Middle East